{"id":742,"date":"2020-10-02T07:19:03","date_gmt":"2020-10-02T05:19:03","guid":{"rendered":"https:\/\/leaderselling.com\/?p=742"},"modified":"2022-01-09T08:43:51","modified_gmt":"2022-01-09T07:43:51","slug":"que-es-digital-selling","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-digital-selling\/","title":{"rendered":"Episodio 1: \u00bfQu\u00e9 es Digital Selling?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>En este Episodio 1 de nuestro podcast, <strong>Digital Selling para <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> del siglo XXI<\/strong>, te hablamos de la necesidad que tienen las empresas de cambiar la forma de vender porque los clientes han cambiado su forma de comprar, tanto en B2B como en B2C.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\">\u25b6\ufe0f<em>Conoce nuestro \u00ab<a href=\"https:\/\/leaderselling.com\/digital-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programa de Digitalizaci\u00f3n para empresas<\/a>\u00ab.<\/em><\/p>\n<h2><strong>\u00bfQu\u00e9 es Digital Selling?<\/strong><\/h2>\n<p><strong><em>Digital Selling es la estrategia global que une a los departamentos de tu empresa para que todos ellos trabajen coordinados con un \u00fanico objetivo: que tu empresa venda m\u00e1s.<\/em><\/strong><\/p>\n<p>Este es el concepto que empezamos a desarrollar en este episodio y en \u00e9l te desarrollamos c\u00f3mo pueden convivir estas dos \u00e1reas, tradicionalmente rivales.<\/p>\n<p><strong>Digital Selling<\/strong> es la estrategia digital que hace que tu equipo comercial venda m\u00e1s en Internet gracias a sumar esfuerzos con Marketing. Escucha el podcast y conoce qu\u00e9 es.<\/p>\n<p><strong>Marketing Digital<\/strong> se encarga de atraer al <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Buyer Persona<\/a> para que sea <strong>comercial<\/strong> quien cierra (aunque tambi\u00e9n estos pueden hacer prospecci\u00f3n gracias al <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a>). Pero el resto de departamentos de la empresa tambi\u00e9n tienen la responsabilidad de vender. \u00bfC\u00f3mo pueden hacerlo?<\/p>\n<p><strong><em>Es el momento de que escuches nuestro Episodio 1.<\/em><\/strong><\/p>\n<p><iframe id=\"audio_58568456\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_58568456_4_1.html?c1=ff6600\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/0MvYeCbqjcLdJ2YzhHCWpb\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/h2>\n<h2><strong>\u00bfC\u00f3mo crear una estrategia de Digital Selling?<\/strong><\/h2>\n<p>Ahora que ya tenemos definido el concepto y conocemos los agentes que intervienen en esta estrategia, llega el momento de abordar el \u201cc\u00f3mo\u201d.<\/p>\n<p>Y a esta pregunta te respondemos en el episodio 2: \u201cC<em>laves para crear una estrategia de <strong>Digital Selling<\/strong> para tu empresa<\/em>\u201d.<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de Social Selling i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 1: \u00bfQu\u00e9 es Digital Selling? a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Una estrategia de Digital Selling ayuda a que tu empresa venda m\u00e1s en Internet. \u00a1Def\u00ednela uniendo a Marketing y Ventas!<\/p>\n","protected":false},"author":4,"featured_media":1085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":2,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":2395,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/742\/revisions\/2395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/media\/1085"}],"wp:attachment":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}