{"id":3139,"date":"2023-03-07T03:50:07","date_gmt":"2023-03-07T02:50:07","guid":{"rendered":"https:\/\/leaderselling.com\/?p=3139"},"modified":"2023-03-07T03:50:07","modified_gmt":"2023-03-07T02:50:07","slug":"que-es-el-newsjacking","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-el-newsjacking\/","title":{"rendered":"Episodio 115 \u00bfQu\u00e9 es el Newsjacking?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>\u00bfQu\u00e9 es el el Newsjacking y c\u00f3mo lo puedes incorporar a tu estrategia de marketing?<\/strong><\/p>\n<p>Seguro que alguna vez te has preguntado o incluso deseado aumentar tu visibilidad y hacer que tus <a href=\"https:\/\/leaderselling.com\/ca\/novedades-del-algoritmo-de-linkedin\/\">contenidos<\/a> vuelen por la red.<\/p>\n<p>Conseguir que todo el mundo comparta tu contenido y ganes notoriedad es posible.<\/p>\n<p>Hoy te lo explicamos.<\/p>\n<p>Dale al play y esc\u00fachalo ahora.<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p>\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/trending-topic-paso-a-paso\/\" target=\"_blank\" rel=\"noopener\">Episodio 43. C\u00f3mo conseguir hacer un trending topic paso a paso<\/a><\/p>\n<p>\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/medios-ganados\/\" target=\"_blank\" rel=\"noopener\">Episodio 59. Medios ganados: la publicidad sin coste<\/a><\/p>\n<p>\u25b6<a href=\"https:\/\/leaderselling.com\/neuromarketing-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 91. Neuromarketing para tu negocio<\/a><\/p>\n<h2>\u00bfQu\u00e9 es el Newsjaking?<\/h2>\n<p>El Newsjacking es una t\u00e9cnica de Marketing que consiste en la creaci\u00f3n de contenido aprovechando una noticia que ha aparecido recientemente en los medios, y que resulta muy llamativa para la opini\u00f3n p\u00fablica, con el objetivo de ayudar a dar a conocer una <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>.<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 115. \u00bfQu\u00e9 es el Newsjacking?<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_104084838_6_1.html?c1=0c486f\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/17PxA1ozQl2Cf9DtEpnx7J?utm_source=generator&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Ventajas del Newsjacking<\/h2>\n<p>Como te puedes imaginar a estas alturas, tener un contenido trending topic o viral te da muchos beneficios como marca.<\/p>\n<ol>\n<li>\n<h4><strong> Aumenta el tr\u00e1fico hacia la web<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>Si eres el primero en publicar una noticia relevante de tu sector, los usuarios no solo la leer\u00e1n en tu sitio web, sino que tambi\u00e9n la compartir\u00e1n.<\/p>\n<ol start=\"2\">\n<li>\n<h4><strong> Mejora tu posicionamiento web<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>Convertirte en un referente para la audiencia, tiene una consecuencia muy positiva, y es que mejora tu posicionamiento <a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a>.<\/p>\n<ol start=\"3\">\n<li>\n<h4><strong> Ganas autoridad<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>Es una t\u00e1ctica a tener en cuenta en <a href=\"https:\/\/leaderselling.com\/ca\/bancos-imagenes-videos-gratis-descargar\/\">marketing de contenidos<\/a>.<\/p>\n<ol start=\"4\">\n<li>\n<h4><strong> Consigues aumentar tu comunidad de seguidores en las redes sociales<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>Cuando tienes el contenido actualizado, tu audiencia no quiere perderse ni un post.<\/p>\n<ol start=\"5\">\n<li>\n<h4><strong> Incrementas tu comunidad de seguidores tambi\u00e9n en tu p\u00e1gina web<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>La gente valora el contenido de calidad y que, adem\u00e1s, sea original. Esta t\u00e1ctica te ayuda a convertirte en un referente en tu sector.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo hacer un buen Newsjacking?<\/h2>\n<p>La velocidad es la clave junto con la creatividad.<\/p>\n<p>Si quieres marcar gol debes llegar primero y sola\/o \u00a0a la porter\u00eda.<\/p>\n<p>As\u00ed que debes tener en cuenta estos 4 puntos:<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udca5Rapidez<\/strong><\/p>\n<p style=\"padding-left: 40px;\">El momento en el que publicas tu contenido es clave para tener \u00e9xito.<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udca5Creatividad<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Tienes que dise\u00f1ar de manera original la forma en la que t\u00fa cuentas la noticia, y adem\u00e1s no olvides que debes relacionarla con tu marca.<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udca5Tono adecuado<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Puede ser un tono de humor, dram\u00e1tico o incluso melanc\u00f3lico. El objetivo es conectar con tu audiencia emocionalmente.<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udca5Canal adecuado<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Debes difundir la noticia en los canales de comunicaci\u00f3n donde tendr\u00e1 m\u00e1s repercusi\u00f3n, no hace falta en todos, s\u00f3lo en los que la pieza est\u00e1 m\u00e1s acorde.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ejemplo reciente de Newsjacking<\/h2>\n<p>&nbsp;<\/p>\n<p>En el episodio te hemos contado varios ejemplos de esta t\u00e9cnica de marketing: Ford, Netflix, Starbucks, pero en el momento de escribir este copy ha pasado un ejemplo de newsjacking reciente.<\/p>\n<p>El caso de Shakira y la canci\u00f3n que ha hecho con Bizarrap sobre su ruptura.<\/p>\n<p>Te dejamos este video con las marcas que aprovecharon el tir\u00f3n del momento de su lanzamiento para promocionar su marca.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3139-1\" width=\"1060\" height=\"1060\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2023\/02\/Efecto-Shakira.mp4?_=1\" \/><a href=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2023\/02\/Efecto-Shakira.mp4\">https:\/\/leaderselling.com\/wp-content\/uploads\/2023\/02\/Efecto-Shakira.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Si necesitas ayuda con tu estrategia de marketing, redes sociales o <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a> para tu negocio o perfil personal, no lo dudes, \u00a0escr\u00edbenos a <a href=\"mailto:sonia@leaderselling.com\">sonia@leaderselling.com<\/a> y hablamos.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong><a href=\"https:\/\/leaderselling.com\/ca\/algoritmo-linkedin-2023\/\">Digital Selling<\/a><\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el <a href=\"https:\/\/leaderselling.com\/ca\/mejores-tendencias-marketing-digital-2023\/\">podcast<\/a> &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/analisis-came\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 115 \u00bfQu\u00e9 es el Newsjacking? a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el el Newsjacking y c\u00f3mo lo puedes incorporar a tu estrategia de marketing? Seguro que alguna vez te has preguntado o incluso deseado aumentar tu visibilidad y hacer que tus contenidos vuelen por la red. Conseguir que todo el mundo comparta tu contenido&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,8],"tags":[],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 115 \u00bfQu\u00e9 es el Newsjacking?<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres petarlo en las redes con tu contenido viral? 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