{"id":3108,"date":"2023-01-09T11:35:06","date_gmt":"2023-01-09T10:35:06","guid":{"rendered":"https:\/\/leaderselling.com\/?p=3108"},"modified":"2023-01-09T11:30:40","modified_gmt":"2023-01-09T10:30:40","slug":"como-hacer-una-auditoria-digital-de-tu-marca","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/","title":{"rendered":"Episodio 111. Auditoria Digital de tu Marca"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfCu\u00e1nto tiempo hace que no revisas la pol\u00edtica de privacidad de tu web?<\/p>\n<p>\u00bfY los textos de tu web?<\/p>\n<p>\u00bfQu\u00e9 iconos tienes de redes sociales?<\/p>\n<p>\u00bfLos nombres de tu perfil son iguales en todas tus redes?<\/p>\n<p>\u00bfTienes enlaces internos en tu web?<\/p>\n<p>Todas estas preguntas y m\u00e1s son las que hoy te hacemos en este episodio para ayudarte a reflexionar y hacer una auditoria interna de tu marca o negocio.<\/p>\n<p>Porque acabamos de empezar el a\u00f1o y como siempre queremos que todo te vaya bien y mejor que el pasado, pero para eso tenemos que analizar y mejorar lo que ya tenemos para saber qu\u00e9 estrategia necesitamos en este nuevo a\u00f1o.<\/p>\n<p>Hoy\u00a0 te ayudamos a realizar una auditoria digital de tu negocio para \u00a0mejorar tu estrategia en 2023<\/p>\n<p>Dale al play y esc\u00fachalo ahora.<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p>\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/seo-local-google-my-business\/\" target=\"_blank\" rel=\"noopener\">Episodio 107. SEO Local \u00bfC\u00f3mo se hace, pero bien?<\/a><\/p>\n<p>\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/mejores-tendencias-marketing-digital-2023\/\" target=\"_blank\" rel=\"noopener\">Episodio 109. Las 10 Tendencias del Marketing Digital para 2023<\/a><\/p>\n<p>\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/aprende-a-crear-tu-estrategia-de-digital-selling-parte-1\/\" target=\"_blank\" rel=\"noopener\">Episodio 2: Estrategia de Digital Selling (parte 1)<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es una auditoria digital?<\/h2>\n<p>En la auditor\u00eda de marketing digital el objetivos es analizar \u00a0todas las pr\u00e1cticas, estrategias y resultados que la organizaci\u00f3n ha llevado a cabo para establecer y mejorar su presencia online.<\/p>\n<p>Evidentemente es una acci\u00f3n que las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> deben realizar peri\u00f3dicamente ya que de otra forma no pueden salir a la luz los puntos de mejora de cualquier estrategia digital.<\/p>\n<p>Con el avance de la digitalizaci\u00f3n las empresas se enfrentan a nuevos retos y oportunidades. Para implementar una buena estrategia digital ya no basta con crear un sitio web o una p\u00e1gina en Facebook.<\/p>\n<p>As\u00ed que vamos a por ello en este episodio:<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 111. Auditoria digital de tu marca<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_es_podcast_1086948_zp_1.html?c1=2d6f96\" width=\"100%\" height=\"400\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6KdmABijEZLqxyg9rQpUQ0?utm_source=generator&amp;theme=0&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Auditoria Digital: Puntos a revisar<\/h2>\n<h4>1.Analiza tu posicionamiento en RRSS y unifica tu informaci\u00f3n<\/h4>\n<p>Revisa tus perfiles olvidades de las rrss y si no los usas porque no tienes tiempo o no te han dado el resultado esperado, elim\u00ednalos.<\/p>\n<p>\u00bfTienes las fotos actualizadas en todos tus perfiles?\u00bfSiguen el mismo patr\u00f3n de comunicaci\u00f3n?<\/p>\n<p>\u00bfCu\u00e1nto tiempo hace que no actualizas tus bios? Vigila que los enlaces de tus redes sociales funcionen con tu web, a veces se desconectan y ni te has dado cuenta.<\/p>\n<p>&nbsp;<\/p>\n<h4>2- Analiza tu web<\/h4>\n<p>Dale una repasadita, mira si hay errores 404, si tienes todos los links a redes sociales funcionando, si tienes la pol\u00edtica de privacidad actualizada.<\/p>\n<p>\u00bfLos textos de tu web est\u00e1n actualizados?<\/p>\n<p>\u00bfTienes el cat\u00e1logo de productos y servicios actualizado?<\/p>\n<p>\u00bfLos formularios funcionan bien? \u00bfY las automatizaciones que tienes manda los mensajes adecuados?<\/p>\n<p>&nbsp;<\/p>\n<h4>3-Newsletter s\u00ed, newsletter no.<\/h4>\n<p>Si tienes una newsletter en tu negocio, revisa que est\u00e9s cumpliendo los plazos de publicaci\u00f3n prometidos, si no, explica que espaciar\u00e1s m\u00e1s los env\u00edos y cambia tu mensaje de suscripci\u00f3n para que concuerde con la periodicidad.<\/p>\n<p>Pero sobre todo, tener una newsletter supone tiempo y esfuerzo. \u00bfTe est\u00e1 dando el retorno esperado? \u00bfCu\u00e1ntas <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">ventas<\/a> o clientes has fidelizado con ella?<\/p>\n<p>Pi\u00e9nsalo, si no te funciona quiz\u00e1s debes replantearte si continuar con ella o no.<\/p>\n<p>Invierte tus recursos en las cosas que te funcionan, si no, est\u00e1s perdiendo dinero.<\/p>\n<p>&nbsp;<\/p>\n<h4>4- DAFO actualizado de tu competencia y de tu marca.<\/h4>\n<p>Seguro que cuando te lanzaste al vac\u00edo con tu marca, hiciste un DAFO en tu estrategia de marketing inicial.<\/p>\n<p>\u00bfLo revisas peri\u00f3dicamente?<\/p>\n<p>El DAFO es un documento vivo que se debe ir actualizando peri\u00f3dicamente para no perder de vista los cambios de tu sector y competidores y adaptar tu estrategia a cada momento.<\/p>\n<p>Hay que reaccionar a tiempo a los cambios y s\u00f3lo con un DAGO actualizado y en mente continuamente puedes hacerlo.<\/p>\n<p>&nbsp;<\/p>\n<p>En fin que las auditorias digitales debes pon\u00e9rtelas en tu calendario de objetivos a controlar, porque s\u00f3lo sabiendo d\u00f3nde est\u00e1s puedes llegar a d\u00f3nde quieres.<\/p>\n<p>Estamos a inicio de a\u00f1o, hoy es un buen momento para repasar todo lo que te hemos contado en este episodio y empezar con buen pie el 2023, \u00bfNo crees?<\/p>\n<p>&nbsp;<\/p>\n<p>Si quieres que te ayudemos con tu estrategia de marketing para tu negocio o perfil personal, no lo dudes, \u00a0escr\u00edbenos a <a href=\"mailto:sonia@leaderselling.com\">sonia@leaderselling.com<\/a> y hablamos.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-del-algoritmo-de-linkedin\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/bancos-imagenes-videos-gratis-descargar\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 111. Auditoria Digital de tu Marca a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1nto tiempo hace que no revisas la pol\u00edtica de privacidad de tu web? \u00bfY los textos de tu web? \u00bfQu\u00e9 iconos tienes de redes sociales? \u00bfLos nombres de tu perfil son iguales en todas tus redes? \u00bfTienes enlaces internos en tu web? Todas estas preguntas&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,17],"tags":[],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 111. Auditoria Digital de tu Marca<\/title>\n<meta name=\"description\" content=\"Peri\u00f3dicamente debes analizar tu posicionamiento en redes sociales de tus perfiles y de tu web. \u00bfSabes c\u00f3mo hacerlo? 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