{"id":3075,"date":"2022-11-21T17:30:23","date_gmt":"2022-11-21T16:30:23","guid":{"rendered":"https:\/\/leaderselling.com\/?p=3075"},"modified":"2022-11-21T17:32:14","modified_gmt":"2022-11-21T16:32:14","slug":"compras-locas-black-friday","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/","title":{"rendered":"Episodio 108. Black Friday \u00bfPor qu\u00e9 compramos?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>El <strong>Black Friday<\/strong> est\u00e1 a la vuelta de la esquina y seguro que ya has visto anuncios, ofertas, descuentos y regalos en tus tiendas preferidas o <a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">ecommerce<\/a>.<\/p>\n<p>Esta moda que nos ha llegado desde EEUU en 2012, nos incita a comprar en estas fechas aprovechando las supuestas ofertas y descuentos extraordinarios que nos ofrecen las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a>.<\/p>\n<p>Pero, \u00bfSon tan buenas estas ofertas? \u00bfLos precios est\u00e1n rebajados de verdad o suben lo precios unas semanas antes para ahora decir que bajan los precios? \ud83d\ude28<\/p>\n<p>Y la pregunta del mill\u00f3n \u00bfPor qu\u00e9 compramos como locxs estos d\u00edas? \ud83e\udd22<\/p>\n<p>Esta claro que las estrategias de marketing de las empresas ayudan a provocar la compra, pero \u00bfSon suficientes estas estrategias para que compremos?<\/p>\n<p>No es tan sencillo ni tan f\u00e1cil y hoy te lo contamos para que no caigas en las trampas de estos d\u00edas.<\/p>\n<p>Dale al play y esc\u00fachalo ahora.<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/neuromarketing-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 91. Neuromarketing para tu negocio<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/psicologia-del-color\/\" target=\"_blank\" rel=\"noopener\">Episodio 85. Psicolog\u00eda del color<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/estrategia-marketing-halloween-black-friday-navidad\/\" target=\"_blank\" rel=\"noopener\">Episodio 50. Las 32 estrategias de marketing para el Black Friday, Halloween, Ciber Monday y Navidad<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Black Friday, la locura de las compras<\/h2>\n<p>En 2020, Amazon factur\u00f3 10 000 d\u00f3lares por segundo y fue precisamente en ese d\u00eda cuando alcanz\u00f3 el r\u00e9cord de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">ventas<\/a>.<\/p>\n<p>Y su origen es de los a\u00f1os 60 cuando lo cre\u00f3 los grandes almacenes Macy\u2019s de EEUU con el objetivo de aumentar las ventas tras el d\u00eda de Acci\u00f3n de Gracias, que se celebra en el mes de noviembre.<\/p>\n<p>Poco a poco, su \u00e9xito se fue extendiendo y varias empresas y tiendas replicaron la estrategia de estos grandes almacenes.<\/p>\n<p>Fue en los 80 cuando se le empez\u00f3 a denominar como \u2018Black Friday\u2019 y empez\u00f3 a extenderse por todo el mundo llegando a Espa\u00f1a en 2012.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 108. Black Friday \u00bfPor qu\u00e9 compramos?<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_96683178_6_1.html?c1=65317d\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><em>\u00a0<iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4bnnYmVnsnVMmBYNkvzzyB?utm_source=generator&amp;theme=0&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/em><\/strong><\/p>\n<h2>\u00bfPor qu\u00e9 perdemos la cabeza en el Black Friday?<\/h2>\n<p>Son varios los motivos por los que muchas personas empiezan a comprar casi compulsivamente en esta fecha con miles de excusas como el ahorro de cara a Navidad o aprovechar el descuento.<\/p>\n<p>Algunos de los motivos que nos llevan a comprar a lo loco son:<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83c\udf87\u00a0 <strong>El Efecto HALO<\/strong>:<\/p>\n<p>Hace referencia a la tendencia a definir el conjunto de la imagen de una persona bas\u00e1ndonos \u00fanicamente en uno de sus rasgos. Por ejemplo, si una persona es amable, consideramos que tambi\u00e9n es responsable y que respeta la ley.<\/p>\n<p>Durante el Black Friday, <strong>los consumidores asumimos<\/strong> que al encontrarnos en un d\u00eda de descuentos <strong>todas las ofertas van a ser incre\u00edbles<\/strong>.<\/p>\n<p>Por lo que, al final, terminamos comprando objetos que no son tan baratos como pens\u00e1bamos.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud83e\udd11 \u00a1S\u00f3lo son 20 euros!<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Est\u00e1 cient\u00edficamente comprobado que<strong> a los consumidores nos duele gastar dinero<\/strong>, aunque no siempre ni en todas las circunstancias.<\/p>\n<p>Y es que, estudios de neuroeconom\u00eda han demostrado que comprar puede activar el centro de dolor del cerebro.<\/p>\n<p>Pero el problema es que durante el Black Friday muchos consumidores aprovechamos para comprar aquellos productos que son m\u00e1s caros como un nuevo televisor, un nuevo ordenador o ese bolso de dise\u00f1o con el que llevamos so\u00f1ando desde hace meses.<\/p>\n<p>Lo que sucede es que cuando nos hemos gastado una cantidad muy grande de dinero en un producto no nos cuesta tanto comprarnos el siguiente producto ya que se reduce la percepci\u00f3n de dolor que sentimos al pagar.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sensaci\u00f3n de NO culpa<\/strong><\/p>\n<p>La sensaci\u00f3n de culpa de un consumidor se reduce cuando se va a comprar dos pares de botas que no necesita si ve que el cliente que est\u00e1 delante suya en la cola se va a comprar tres abrigos y dos pantalones.<\/p>\n<p>Y es que, cuando vemos que todo el mundo lo est\u00e1 haciendo, o mejor a\u00fan, que lo est\u00e1n haciendo peor que nosotros, \u00bfQu\u00e9 problema hay?<\/p>\n<p>En el Black Friday igual que en las rebajas o CiberMonday o todo lo que sea \u201cofertas\u201d , <strong>el <a href=\"https:\/\/soniadurolimia.com\/que-es-el-neuromarketing\/\" target=\"_blank\" rel=\"noopener\">neuromarketing<\/a> nos va poniendo ganchos<\/strong>, trampas para que acabemos consumiendo, sin muchas veces necesitarlo.<\/p>\n<p>La clave es cuando tienes un producto en tu mano, preg\u00fantate \u00bfRealmente lo necesito?.<\/p>\n<p>Naturalmente nosotras nos dedicamos al marketing y vivimos tambi\u00e9n de estas campa\u00f1as, pero hay tipos y tipos de marketing.<\/p>\n<p>En <a href=\"https:\/\/soniadurolimia.com\/leader-selling-digital-selling\/\" target=\"_blank\" rel=\"noopener\">Leader Selling<\/a>\u00a0apostamos por un marketing responsable y un consumo consciente.<\/p>\n<p>\u00bfY tu?<\/p>\n<p>&nbsp;<\/p>\n<p>Si te ha quedado alguna duda, escr\u00edbenos a <a href=\"mailto:sonia@leaderselling.com\">sonia@leaderselling.com<\/a> y te ayudamos.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 108. Black Friday \u00bfPor qu\u00e9 compramos? a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El Black Friday est\u00e1 a la vuelta de la esquina y seguro que ya has visto anuncios, ofertas, descuentos y regalos en tus tiendas preferidas o ecommerce. Esta moda que nos ha llegado desde EEUU en 2012, nos incita a comprar en estas fechas aprovechando&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 108. Black Friday \u00bfPor qu\u00e9 compramos?<\/title>\n<meta name=\"description\" content=\"Durante el Black Friday todo el mundo compra como loco \u00bfPor qu\u00e9? 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