{"id":3069,"date":"2022-11-14T15:24:38","date_gmt":"2022-11-14T14:24:38","guid":{"rendered":"https:\/\/leaderselling.com\/?p=3069"},"modified":"2022-11-14T15:24:38","modified_gmt":"2022-11-14T14:24:38","slug":"seo-local-google-my-business","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/","title":{"rendered":"Episodio 107. SEO Local \u00bfC\u00f3mo se hace, pero bien?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>La <strong>estrategia SEO local<\/strong> \u00a0es b\u00e1sico para nuestro negocio y para hacernos visibles cuando \u00e9se cliente\/a busca un negocio o servicio en un mapa por proximidad a su ubicaci\u00f3n.<\/p>\n<p>Ya hemos comentado en otras ocasiones, que el posicionamiento Web es el conjunto de t\u00e9cnicas dirigidas a mejorar la posici\u00f3n de un sitio web en los resultados org\u00e1nicos de los diferentes buscadores existentes.<\/p>\n<p>\u00bfPero qu\u00e9 pasa con el SEO local?<\/p>\n<p>Cada vez m\u00e1s, Google se convierte en un asistente personal para cualquier problema, incluso, para encontrar r\u00e1pidamente un restaurante que quede cerca, para ver su men\u00fa o para reservar una mesa para m\u00e1s tarde.<\/p>\n<p>Si tienes un negocio f\u00edsico o digital o si tienes un e-commerce este episodio te interesa y mucho<\/p>\n<p>Dale al play y esc\u00fachalo ahora.<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/seo-como-posicionar-tu-web\/\" target=\"_blank\" rel=\"noopener\">Episodio 74. SEO para posicionar tu web<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/inteligencia-artificial-social-selling-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">Episodio 52: La Inteligencia Artificial aplicada al Social Selling y Marketing digital<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/seo-de-contenidos-para-tu-blog\/\" target=\"_blank\" rel=\"noopener\">Episodio 102. SEO de contenidos o como escoger tu keyword<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el SEO Local?<\/h2>\n<p>El SEO Local es el conjunto de t\u00e9cnicas dirigidas a aumentar la visibilidad de una p\u00e1gina web o <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">eCommerce<\/a> en las b\u00fasquedas de informaci\u00f3n que hacen\u00a0 los usuarios en funci\u00f3n de la ubicaci\u00f3n geogr\u00e1fica actual de los mismos.<\/p>\n<p>O lo que es m\u00e1s o menos lo mismo, hacer que el sitio web de una empresa que tenga un local comercial f\u00edsico o preste un servicio en un \u00e1rea geogr\u00e1fica espec\u00edfica sea encontrado por los potenciales clientes que se encuentran en esa zona y realicen b\u00fasquedas relacionadas con ese negocio.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><strong><em>Ahora es el momento de escuchar nuestro Episodio 107. SEO Local \u00a0\u00bfC\u00f3mo se hace?<\/em><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4cHFsqc5Xceq8hNxcOZVTa?utm_source=generator&amp;theme=0&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<h2>SEO Local: Beneficios<\/h2>\n<p>Seg\u00fan Google:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El 30% de todas las b\u00fasquedas m\u00f3viles tienen relaci\u00f3n con la ubicaci\u00f3n.<\/li>\n<li>El 78% de las personas que buscan algo cercano en sus tel\u00e9fonos visitan el negocio durante el d\u00eda.<\/li>\n<li>El 28% de las b\u00fasquedas de algo cercano se convierte en una compra.<\/li>\n<li>Y en per\u00edodos como la Navidad, el 78% de los consumidores que visitaron una tienda, hicieron b\u00fasquedas online previamente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As\u00ed que queda claro lo importante que es que te encuentren cuando los usuarios hacen cualquiera de las acciones anteriores \u00bfNo te parece?<\/p>\n<p>Pero m\u00e1s all\u00e1 de estos datos <strong>los beneficios del SEO local<\/strong> son muy claros:<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd0eAumenta la visibilidad en una regi\u00f3n geogr\u00e1fica<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd0eIncentiva la acci\u00f3n<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd0eAumenta tu autoridad local<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd0eAtrae nuevos tipos de p\u00fablico<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd0eAyuda a potenciar tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo hacer SEO Local en mi negocio?<\/h2>\n<p>Para el posicionamiento de <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">negocios<\/a> en Local Pack y en Local Finder, Google se basa en diferentes criterios, resumidos en proximidad, prestigio y relevancia.<\/p>\n<p><strong>\ud83c\udfaf Proximidad<\/strong>:\u00a0 Se refiere a la distancia del negocio en relaci\u00f3n al usuario o al t\u00e9rmino de ubicaci\u00f3n que escribe en el buscador. Google entiende que los resultados m\u00e1s relevantes para ellos son esos que est\u00e1n m\u00e1s cerca.<\/p>\n<p>De ah\u00ed la importancia de rellenar bien la ficha de Google my business para tener los datos de tu negocio actualizados adem\u00e1s de <strong>geolocalizar\u00a0 <\/strong>todas las fotos que pongamos.<\/p>\n<p><strong>\ud83d\udc8e Prestigio: <\/strong>Se trata del nivel de popularidad de un negocio en su regi\u00f3n. Para garantizar ese criterio, Google analiza no solo la fama de la marca en la web, tambi\u00e9n en todo el mundo offline. Y en este punto las rese\u00f1as de calidad, con las palabras clave adecuadas, son muy importantes para tu negocio.<\/p>\n<p><strong>\ud83c\udf86 Relevancia<\/strong>: El criterio de relevancia considera la correspondencia entre el negocio y el t\u00e9rmino que el usuario usa durante la b\u00fasqueda. Para ello, Google analiza los datos de la empresa en GBP.<\/p>\n<p>Es importante tener las palabras clave en la descripci\u00f3n de tu negocio para que respondan a las b\u00fasquedas de los usuarios.<\/p>\n<p>&nbsp;<\/p>\n<p>Como puedes ver <strong>el SEO local es un tipo de seo que debes tener en cuenta en tu negocio para ganar visibilidad<\/strong>, sin olvidar tu SEO web o tu SEO t\u00e9cnico.<\/p>\n<p>Hay herramientas que te ayudan en la configuraci\u00f3n del SEO local, pero si quieres un consejo, \u201czapatero a tus zapatos\u201d es decir contrata a un externo para hacer consultor\u00edas espor\u00e1dicas sobre este tema.<\/p>\n<p>Y si no tienes web, lo mejor es que formes a alguien en tu equipo con un buen consultor, para que se encargue de mantener actualizada tu ficha de negocio y todo lo necesario para posicionar tu negocio localmente.<\/p>\n<p>&nbsp;<\/p>\n<p>Si te ha quedado alguna duda, escr\u00edbenos a <a href=\"mailto:sonia@leaderselling.com\">sonia@leaderselling.com<\/a> y te la resolvemos.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, discutiremos sobre \u00bfPor qu\u00e9 nos volvemos locos\/as cuando llega el Black Friday?<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 107. SEO Local \u00bfC\u00f3mo se hace, pero bien? a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La estrategia SEO local \u00a0es b\u00e1sico para nuestro negocio y para hacernos visibles cuando \u00e9se cliente\/a busca un negocio o servicio en un mapa por proximidad a su ubicaci\u00f3n. Ya hemos comentado en otras ocasiones, que el posicionamiento Web es el conjunto de t\u00e9cnicas dirigidas&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,8],"tags":[25,24,26],"class_list":["post-3069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-social-media","tag-seo","tag-seo-local","tag-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 107. 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