{"id":3010,"date":"2022-09-19T15:28:12","date_gmt":"2022-09-19T13:28:12","guid":{"rendered":"https:\/\/leaderselling.com\/?p=3010"},"modified":"2022-09-19T15:28:12","modified_gmt":"2022-09-19T13:28:12","slug":"llamada-a-la-accion-call-to-action","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/llamada-a-la-accion-call-to-action\/","title":{"rendered":"Episodio 99. Call to Action: Trucos para crearlas bien"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>La<strong> Call To Action (CTA)<\/strong> o <strong>Llamada a la Acci\u00f3n<\/strong> es \u00a0b\u00e1sica si quieres conseguir que tu cliente compre o haga la acci\u00f3n que tu quieres que haga en tu p\u00e1gina web, e-commerce o redes sociales.<\/p>\n<p>Es muy importante guiar a los visitantes a trav\u00e9s del recorrido del comprador con CTA creadas estrat\u00e9gicamente.<\/p>\n<p>Pi\u00e9nsalo: si el texto o el dise\u00f1o de las Call to Action no te hubieran llamado la atenci\u00f3n o guiado con tanta eficacia en el proceso de registro, quiz\u00e1 hoy no usar\u00edas tantas aplicaciones y sitios web como ahora tienes. \u00bfLo has pensado?<\/p>\n<p>Hoy te lo contamos en nuestro podcast.<\/p>\n<p>Dale al play y esc\u00fachalo ahora.<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6<a href=\"https:\/\/leaderselling.com\/neuromarketing-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 91. Neuromarketing para tu negocio<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/marketing-emocional-estrategia-marca\/\" target=\"_blank\" rel=\"noopener\">Episodio 92. El marketing y las emociones<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-un-blog-corporativo-y-por-que-acelera-tu-pyme\/\" target=\"_blank\" rel=\"noopener\">Episodio 86. Qu\u00e9 es un blog corporativo<\/a><\/p>\n<h2>\u00bfQu\u00e9 es una Call to Action?<\/h2>\n<p>Una <strong>Call To Action o Llamada a la Acci\u00f3n<\/strong> es un mandato cuyo objetivo es que un usuario realice una acci\u00f3n predeterminada en una estrategia.<\/p>\n<p>Hay distintos tipos de CTA: en bot\u00f3n (por ejemplo: suscr\u00edbete), como frase al final del post o blog (por ejemplo: \u00bfQu\u00e9 opinas de este tema?) o como frase en medio del post.<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 99. Call to Action: Trucos para crearlas.<\/em><\/strong><\/p>\n<p><strong><em>\u00a0<iframe src=\"https:\/\/www.ivoox.com\/player_ej_92570792_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/em><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6ozNBQZXZ0qxsgJY8J2d27?utm_source=generator&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><em>\u00a0<\/em><\/strong>\u00bfD\u00f3nde poner las Call to Action?<\/h2>\n<p>\u00a1En todos los sitios!<\/p>\n<p>Cualquier lugar es un buen momento para pedir que tu lector haga la acci\u00f3n que tu deseas que haga.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\uded2 En un e-commerce para acabar la compra de tus productos.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcbbEn una landing para conseguir esa inscripci\u00f3n, afiliaci\u00f3n etc<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcf1En tus redes sociales para generar engagement y comentarios<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc69\u200d\ud83d\udcbbEn tu blog corporativo o personal, para conseguir comentarios y di\u00e1logo con tus seguidores<\/p>\n<p style=\"padding-left: 80px;\">\u270f\ufe0fEn la firma de tu email<\/p>\n<p>En fin, como ves todo lugar es un buen momento para una CTA.<\/p>\n<h2>Trucos para crear las Call to Action<\/h2>\n<ul>\n<li>Conjuga los verbos de acci\u00f3n en imperativo<\/li>\n<li>Conjuga los verbos en 1\u00aa persona de singular<\/li>\n<li>Incluye varias veces la call to action<\/li>\n<li>Utiliza colores diferentes para los botones<\/li>\n<li>Elige bien la ubicaci\u00f3n en la que estar\u00e1 la CTA<\/li>\n<li>Clara, directa, corta y provocadora<\/li>\n<li>Utiliza n\u00fameros psicol\u00f3gicamente impactantes<\/li>\n<li>Infunde urgencia<\/li>\n<li>Combina n\u00fameros con urgencia<\/li>\n<li>Piensa en tu p\u00fablico ideal o <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Buyer Persona<\/a><\/li>\n<\/ul>\n<p>\u00bfConoc\u00edas alguno de estos trucos antes?<\/p>\n<p>Empieza a usar CTA en tu redes, blog, web o landing desde ahora mismo.<\/p>\n<p>Si te ha quedado alguna duda, escr\u00edbenos a <a href=\"mailto:sonia@leaderselling.com\">sonia@leaderselling.com<\/a> y te la resolvemos.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, celebraremos nuestro centenario.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 99. Call to Action: Trucos para crearlas bien a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La Call To Action (CTA) o Llamada a la Acci\u00f3n es \u00a0b\u00e1sica si quieres conseguir que tu cliente compre o haga la acci\u00f3n que tu quieres que haga en tu p\u00e1gina web, e-commerce o redes sociales. Es muy importante guiar a los visitantes a trav\u00e9s&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,8],"tags":[],"class_list":["post-3010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 99. 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