{"id":2955,"date":"2022-08-01T18:41:27","date_gmt":"2022-08-01T16:41:27","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2955"},"modified":"2022-08-01T20:03:10","modified_gmt":"2022-08-01T18:03:10","slug":"marketing-emocional-estrategia-marca","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/marketing-emocional-estrategia-marca\/","title":{"rendered":"Episodio 92. El marketing y las emociones"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfTe has planteado alguna vez por qu\u00e9 te gusta m\u00e1s un anuncio y otro? \u00bfUna m\u00fasica u otra?\u00bfLos olores de las tiendas?<\/p>\n<p>Las emociones son la clave.<\/p>\n<p>Las personas nos dejamos llevar cada d\u00eda en infinidad de actuaciones por nuestras emociones o instintos. La comunicaci\u00f3n de las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> no es ajena a este fen\u00f3meno, ni debe serlo.<\/p>\n<p>\ud83c\udfd6\ufe0fEn este episodio veraniego, te dejamos un resumen de varios temas hablados en diferentes podcasts nuestros donde comentamos aspectos diferentes de esta dualidad: emoci\u00f3n y marketing<\/p>\n<p>Dale al play y esc\u00fachalo.<\/p>\n<p>Los episodios que van directamente enlazados al tema de hoy para que los escuches enteros, si quieres,\u00a0 son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/audio-branding-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 69. Audio Branding: \u00bfQu\u00e9 aporta a tu marca?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/episodio-38-el-storytelling-te-ayuda-a-contar-historias-en-marketing\/\" target=\"_blank\" rel=\"noopener\">Episodio 38: El Storytelling te ayuda a contar historias en marketing<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/psicologia-del-color\/\" target=\"_blank\" rel=\"noopener\">Episodio 85. Psicolog\u00eda del color<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-son-los-ods\/\" target=\"_blank\" rel=\"noopener\">Episodio 61: \u00bfPor qu\u00e9 los ODS te ayudan a vender m\u00e1s?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/neuromarketing-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 91. Neuromarketing para tu negocio<\/a><\/p>\n<h2>\u00bfQu\u00e9 es el Marketing Emocional?<\/h2>\n<p>El marketing emocional es una estrategia que se aplica en los planes de las empresas para generar una conexi\u00f3n sentimental con los distintos p\u00fablicos y hacerlos part\u00edcipes de la <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>.<\/p>\n<p>De ah\u00ed que conocer c\u00f3mo funciona el subconsciente, si desciframos las emociones que mueven a nuestros clientes,\u00a0 es la clave para conseguir una mejor experiencia del usuario y por tanto una fidelizaci\u00f3n a largo plazo de nuestra comunidad.<\/p>\n<p>El objetivo es establecer v\u00ednculos emocionales y afectivos con los consumidores, de manera que sientan a la marca (producto o servicio) como algo cercano a ellos y del que necesitan ser parte.<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 92. Marketing y Emociones<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_90518396_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2LTZhk8rTekWV4wGHzyDmy?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Con el marketing emocional las marcas buscan crear sus propios Love Brands para que les ayuden a potenciar y posicionar su marca, crear una comunidad, hacerles vivir experiencias \u00fanicas, que les marquen y recuerden esa marca como algo placentero.<\/p>\n<p>Si una marca consigue todo lo anterior con el marketing emocional, conseguir\u00e1 la recomendaci\u00f3n sincera del cliente y eso,\u00a0 se nota cuando es de verdad, de coraz\u00f3n o cuando es un influencer pagado.<\/p>\n<p>\u00bfEstas aplicando el marketing emocional en tus comunicaciones y campa\u00f1as?<\/p>\n<p>\u00bfQuieres hacerlo?<\/p>\n<p>Nosotras te ayudamos, <a href=\"https:\/\/leaderselling.com\/contacto\/\" target=\"_blank\" rel=\"noopener\">cont\u00e1ctanos<\/a> y hablamos.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a> y las cosas que debes tener en cuenta para tener \u00e9xito en esta red.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Linkedin<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 92. El marketing y las emociones a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has planteado alguna vez por qu\u00e9 te gusta m\u00e1s un anuncio y otro? \u00bfUna m\u00fasica u otra?\u00bfLos olores de las tiendas? Las emociones son la clave. Las personas nos dejamos llevar cada d\u00eda en infinidad de actuaciones por nuestras emociones o instintos. La comunicaci\u00f3n&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,10],"tags":[],"class_list":["post-2955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-soft-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 92. El marketing y las emociones<\/title>\n<meta name=\"description\" content=\"El Marketing Emocional te ayuda a vender m\u00e1s. \u00bfSabes c\u00f3mo incorporarlo a tu estrategia de marca? 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