{"id":2940,"date":"2022-07-18T18:21:19","date_gmt":"2022-07-18T16:21:19","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2940"},"modified":"2022-07-21T12:57:44","modified_gmt":"2022-07-21T10:57:44","slug":"brand-lovers-estrategia-marketing","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/brand-lovers-estrategia-marketing\/","title":{"rendered":"Episodio 90. Brand Lovers para tu estrategia de marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>Los Brand lovers son esos clientes que toda <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> sue\u00f1a tener.<\/strong><\/p>\n<p>Ese cliente estupendo que le gusta todo lo que haces, lo que dices, como lo dices y tu producto o servicio.<\/p>\n<p>Con la\u00a0 aparici\u00f3n de las redes sociales, las opiniones sobre tu marca, servicio o producto est\u00e1n a la orden del d\u00eda y si no son buenas, corres el riesgo de una crisis de reputaci\u00f3n en toda regla.<\/p>\n<p>Toda marca necesita clientes satisfechos que hablen bien de ellos.<\/p>\n<p><strong>Toda marca necesita Brand lovers<\/strong> en su estrategia de marketing digital.<\/p>\n<p>\u00bfC\u00f3mo conseguirlos?<\/p>\n<p>Hoy te lo contamos en nuestro podcast.<\/p>\n<p>Dale al play y esc\u00fachalo.<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/reputacion-digital-empresa\/\" target=\"_blank\" rel=\"noopener\">Episodio 87: Qu\u00e9 es la reputaci\u00f3n digital<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/comunidad-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">Episodio 76. C\u00f3mo crear una comunidad en redes sociales para tu marca<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/crea-tu-podcast-corporativo\/\" target=\"_blank\" rel=\"noopener\">Episodio 66: C\u00f3mo y por qu\u00e9 crear tu podcast corporativo<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 son los Brand Lovers?<\/h2>\n<p>Los brand lovers son clientes, s\u00ed clientes reales que ya nos han comprado alguna vez y \u00a0que siempre eligen nuestra marca en el momento de comprar un producto de una categor\u00eda concreta. Son usuarios emocionalmente vinculados con nuestra marca.<\/p>\n<p>Los brand lovers son los mejores embajadores digitales de tu marca porque sienten amor por ella.<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 90. Brand Lovers para tu estrategia de marketing<\/em><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6nwTY1vbWbEqCJnYprcOwW?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_89923139_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Como identificar a tus Brand Lovers<\/h2>\n<p>Debes saber que el comportamiento gen\u00e9rico de los brand lovers es:<\/p>\n<ul>\n<li>Hablar bien de tu marca.<\/li>\n<li>Compartir tus publicaciones en las redes sociales.<\/li>\n<li>Recomendar tus productos en foros y medios digitales.<\/li>\n<li>Defender a tu marca en cualquier situaci\u00f3n.<\/li>\n<\/ul>\n<p>Ahora bien, para identificarlos correctamente debes tener en cuenta <strong>5 pasos importantes<\/strong>:<\/p>\n<p style=\"padding-left: 80px;\"><strong>Monitoriza tus conversaciones<\/strong>: crea alertas sobre tu marca, hashtags propios, comentarios, etc\u2026.en definitiva, haz escucha activa en las redes sociales para participar en conversaciones y localizar a ese cliente\/a satisfecho y defensor.<\/p>\n<p style=\"padding-left: 80px;\"><strong>Valora su influencia<\/strong>: no importa los seguidores que tenga ese Brand Lover que has detectado, lo que importa es el engagement que tiene: \u00bfmoviliza mucha comunidad activa?\u00bfgenera muchos comentarios?<\/p>\n<p style=\"padding-left: 80px;\"><strong>Calidad de sus contenidos<\/strong>: estudia si sus contenidos son buenos, tono, formas, t\u00e9cnica, imagen.<\/p>\n<p style=\"padding-left: 80px;\"><strong>Capacidad de comunicaci\u00f3n<\/strong>: Analiza si expresa bien sus ideas, escribe bien, transmite lo que realmente quiere.<\/p>\n<p style=\"padding-left: 80px;\"><strong>Dise\u00f1a tu estrategia de comunicaci\u00f3n emocional<\/strong>: es decir ahora que ya sanes quienes son crea un plan de fidelizaci\u00f3n para ellos.<\/p>\n<h2>De Brand Lovers a Embajadores de Marca<\/h2>\n<p>Un cliente satisfecho y defensor de tu marca, siempre te comprar\u00e1 a ti antes que a la competencia, eso es lo m\u00e1s importante. Pero hay otras caracter\u00edsticas que identifican el comportamiento de un Brand Lover que debes conocer:<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcb8Le dan poca importancia al precio<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude09 Minimizan los efectos de los comentarios negativos<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udecd\ufe0f Compran todo tipo de art\u00edculos relacionados con la brand love<\/p>\n<p style=\"padding-left: 80px;\">\ud83e\udd70Buscan emociones continuas por eso necesitas todo un plan de fidelizaci\u00f3n con ellos.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcf2Necesitan l\u00ednea directa de comunicaci\u00f3n con la marca.<\/p>\n<p>&nbsp;<\/p>\n<p>Como puedes ver no necesitas de grandes presupuestos para captar y fidelizar a tus Brand lovers y por el contrario te pueden traer muchos beneficios y m\u00e1s clientes.<\/p>\n<p>Con ellos amplificar\u00e1s el mensaje de tu marca, incrementar\u00e1s tu reputaci\u00f3n y mejoras tu posicionamiento <a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a>.<\/p>\n<p>\u00bfQu\u00e9 m\u00e1s quieres?<\/p>\n<p>Venga, <em><strong>\u00bfTe ayudamos a crear tu comunidad de Brand Lovers?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos del <a href=\"https:\/\/leaderselling.com\/ca\/que-es-eye-tracking-en-marketing\/\">neuromarketing<\/a> en las ventas<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 90. Brand Lovers para tu estrategia de marketing a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los Brand lovers son esos clientes que toda marca sue\u00f1a tener. Ese cliente estupendo que le gusta todo lo que haces, lo que dices, como lo dices y tu producto o servicio. Con la\u00a0 aparici\u00f3n de las redes sociales, las opiniones sobre tu marca, servicio&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,8],"tags":[],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 90. 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