{"id":2804,"date":"2022-06-27T12:00:17","date_gmt":"2022-06-27T10:00:17","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2804"},"modified":"2022-06-27T17:00:45","modified_gmt":"2022-06-27T15:00:45","slug":"reputacion-digital-empresa","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/reputacion-digital-empresa\/","title":{"rendered":"Episodio 87: Qu\u00e9 es la reputaci\u00f3n digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>Reputaci\u00f3n Digital de tu empresa<\/strong> o <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>, \u00bfSabes cu\u00e1l es? \u00bfQu\u00e9 dicen de ti? \u00bfQui\u00e9n y por qu\u00e9?<\/p>\n<p>Es f\u00e1cil, para empezar realiza estas b\u00fasquedas en el buscador y mira qu\u00e9 sale:<\/p>\n<ul>\n<li>Nombre de su marca o persona.<\/li>\n<li>Nombre del producto o servicio que ofreces.<\/li>\n<li>Nombre del producto + opini\u00f3n.<\/li>\n<li>Nombre de tu marca + opini\u00f3n.<\/li>\n<li>Palabras que est\u00e9n vinculadas con tu sector.<\/li>\n<\/ul>\n<p>\u00bfQu\u00e9 has encontrado?<\/p>\n<p>Lo mejor es que no salga nada malo de tu marca o servicio y en cambio salgan muchas noticias o comentarios buenos.<\/p>\n<p>Hasta aqu\u00ed de acuerdo \u00bfNo?<\/p>\n<p>Pero esto no ocurre haciendo publicidad, no. Esto ocurre de manera org\u00e1nica, siendo una marca aut\u00e9ntica, transparente y con el tiempo. \ud83d\ude43<\/p>\n<p>Lo importante es que desde el inicio, <strong>tengamos clara la estrategia a seguir<\/strong> para conseguir estas opiniones y posicionamiento en buscadores que nos den esta reputaci\u00f3n digital u online.<\/p>\n<p>No pienses que esto \u201cno va conmigo\u201d mira el dato que te traigo:<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udccc Seg\u00fan datos del Observatorio sobre h\u00e1bitos en <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">eCommerce<\/a>, el 96,5% de los usuarios que se plantean una compra online busca comentarios de otros consumidores antes de adquirir el producto.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udccc Seg\u00fan \u00a0IAB, en su Estudio Anual de Redes Sociales, asegura que el 59% de los consumidores consulta las redes sociales antes de realizar una compra.<\/p>\n<p>Hoy te hablamos de <strong>como conseguir esta reputaci\u00f3n digital<\/strong> que tanto necesitas para generar negocio.<\/p>\n<p>Dale al play y te lo contamos<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-un-blog-corporativo-y-por-que-acelera-tu-pyme\/\" target=\"_blank\" rel=\"noopener\">Episodio 86. Qu\u00e9 es un blog corporativo<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-son-los-ods\/\" target=\"_blank\" rel=\"noopener\">Episodio 61: \u00bfPor qu\u00e9 los ODS te ayudan a vender m\u00e1s?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/green-marketing-digital-greenwashing\/\" target=\"_blank\" rel=\"noopener\">Episodio 84. Green Marketing vs Green Washing<\/a><\/p>\n<h2>\u00bfQu\u00e9 es la reputaci\u00f3n digital?<\/h2>\n<p><strong>La reputaci\u00f3n digital de una marca<\/strong>, instituci\u00f3n o persona es el resultado de la suma de todo lo que los clientes, ex-clientes, empleados, ex-empleados, proveedores y otros actores dicen, escriben y transmiten en cualquier parte de Internet sobre tu marca.<\/p>\n<p>\u00a1Conviene no confundir la reputaci\u00f3n digital con la imagen de marca!<\/p>\n<p>La reputaci\u00f3n digital no puedes controlarla porque es lo que los dem\u00e1s perciben de ti.\u00a0 Pero ocurre lo contrario con la Imagen de Marca. A partir de ella construyes tu prestigio.<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 87. Qu\u00e9 es la reputaci\u00f3n digital de tu empresa o marca<\/em><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6KIYyZgjQeyAERKrBQ2cox?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_89007636_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfCu\u00e1les son las claves para crear una buena reputaci\u00f3n digital?<\/h2>\n<p>Construir una buena reputaci\u00f3n puede llevar muchos meses, incluso a\u00f1os. Por eso hay que empezar cuanto antes y no desviarse de la estrategia marcada.<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udd97 <em>Sitio Web<\/em>: es la primera imagen de tu empresa, cu\u00eddala y actual\u00edzala peri\u00f3dicamente.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcdd <em>Publica contenido de calidad<\/em>: todo lo que creas bajo el nombre de tu marca ha de ser bueno: p\u00e1ginas corporativas, infograf\u00edas, v\u00eddeos, blog, redes sociales\u2026 todo.<\/p>\n<p style=\"padding-left: 80px;\">\u2705 <em>Dise\u00f1a y planifica un servicio de atenci\u00f3n al cliente<\/em>: Usa tus redes sociales para crear un espacio de atenci\u00f3n al cliente.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcc5 <em>Abre perfiles s\u00f3lo en las redes sociales que mantienes activas<\/em>: \u00a1quien mucho abarca poco aprieta!, usa las que vayas a utilizar de verdad.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude43 <em>Humaniza tu empresa y crea v\u00ednculos con tu audiencia<\/em>: La conversaci\u00f3n con tus seguidores en redes sociales te ayuda a humanizar tu marca y a crear v\u00ednculos con ellos<\/p>\n<p style=\"padding-left: 80px;\">\u267b\ufe0f <em>Asocia tu marca a eventos solidarios<\/em>: s\u00f3lo si son sinceros y coinciden con tus valores de empresa\/marca<\/p>\n<p style=\"padding-left: 80px;\">\ud83e\udd2f <em>Demuestra lo que sabes sobre tu sector<\/em>: Crea tu blog desde donde ayudar\u00e1s a tus clientes a resolver sus dudas a la vez que posicionar\u00e1s tu marca.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc69\u200d\ud83c\udf93<em>Haz que tu comunidad aprenda contigo<\/em>: aporta valor ya sea en tus redes sociales como en tu blog.\u00e7<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udce2<em>Comunica de forma honesta y sincera<\/em>: No mientas sobre tus servicios o conocimientos, las mentiras tienen las patas muy cortas.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcc8<em>Analiza tu reputaci\u00f3n digital de forma regular<\/em>: Observa y estudia qu\u00e9 dicen bueno de ti y qu\u00e9 les gusta de tu producto o servicio, refu\u00e9rzalo y mejora tus puntos d\u00e9biles.<\/p>\n<p>Ya ves, no es complicado crear tu reputaci\u00f3n digital, pero es laborioso y se basa en la constancia y conexi\u00f3n con tus seguidores y clientes.<\/p>\n<p>As\u00ed que empieza ya mismo a trabajarla de lo contrario est\u00e1s poni\u00e9ndote en riesgo y en cualquier momento te puede aparecer una crisis de reputaci\u00f3n, y esto s\u00ed que es dif\u00edcil de gestionar.<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de c\u00f3mo actuar cuando ya tienes la crisis de reputaci\u00f3n encima.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 87: Qu\u00e9 es la reputaci\u00f3n digital a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Reputaci\u00f3n Digital de tu empresa o marca, \u00bfSabes cu\u00e1l es? \u00bfQu\u00e9 dicen de ti? \u00bfQui\u00e9n y por qu\u00e9? Es f\u00e1cil, para empezar realiza estas b\u00fasquedas en el buscador y mira qu\u00e9 sale: Nombre de su marca o persona. Nombre del producto o servicio que ofreces&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":2806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,17,8],"tags":[],"class_list":["post-2804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-negocios","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 87: Qu\u00e9 es la reputaci\u00f3n digital<\/title>\n<meta name=\"description\" content=\"\u00bfSabes c\u00f3mo conseguir mejorar tu reputaci\u00f3n digital? 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