{"id":2720,"date":"2022-06-20T14:38:09","date_gmt":"2022-06-20T12:38:09","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2720"},"modified":"2022-06-20T16:08:06","modified_gmt":"2022-06-20T14:08:06","slug":"que-es-un-blog-corporativo-y-por-que-acelera-tu-pyme","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-un-blog-corporativo-y-por-que-acelera-tu-pyme\/","title":{"rendered":"Episodio 86. Qu\u00e9 es un blog corporativo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>El blog corporativo ayuda\u00a0 a que tu negocio o pyme tenga m\u00e1s visibilidad<\/strong> y posicione mejor en los buscadores como \u00a0Google, para as\u00ed aparecer en los primeros lugares cuando tu potencial cliente busque tus servicios o productos.<\/p>\n<p>A d\u00eda de hoy todav\u00eda son muchas las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> que no tienen un blog corporativo, con lo cual est\u00e1n perdiendo un excelente canal de comunicaci\u00f3n y posicionamiento para su <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>.<\/p>\n<p>Un blog no debes confundirlo con el lugar donde colgar tus noticias, tus apariciones en prensa o tus mega ofertas de verano. No.<\/p>\n<p>Un blog corporativo no es eso, ni sirve para eso.<\/p>\n<p>Un blog es mucho m\u00e1s y va m\u00e1s all\u00e1 de lo que te imaginas, aunque tambi\u00e9n te digo que es fundamental el trabajo previo y la constancia para alimentarlo y que te lleguen los resultados que buscas.<\/p>\n<p>Hoy te hablamos de tus primeros pinitos con el blog corporativo y por qu\u00e9 debes tener uno en tu negocio s\u00ed o s\u00ed.<\/p>\n<p>Dale al play y te lo contamos<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/contenido-evergreen\/\" target=\"_blank\" rel=\"noopener\">Episodio 30. C\u00f3mo planificar y crear contenido evergreen<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/linkedin-ads-guia-uso\/\" target=\"_blank\" rel=\"noopener\">Episodio 81. LinkedIn Ads tu gu\u00eda de uso<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/comunicacion-corporativa-empresa-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 47. Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es un blog corporativo?<\/h2>\n<p>Como nos cuenta Sonia <a href=\"https:\/\/soniadurolimia.com\/que-es-un-blog-corporativo-por-que-lo-necesitas-en-tu-empresa\/\" target=\"_blank\" rel=\"noopener\">en su post<\/a> un blog corporativo es una bit\u00e1cora en la que una organizaci\u00f3n, empresa o marca, publica regularmente contenidos \u00fatiles y de calidad para sus usuarios.<\/p>\n<p><strong>Un blog corporativo ayuda a humanizar la marca<\/strong>, dando contenidos de valor a los lectores y atray\u00e9ndoles a trav\u00e9s de las publicaciones para acabar gan\u00e1ndose su confianza y vendiendo.<\/p>\n<p>Es un espacio corporativo, con lo cual toda la empresa debe comprometerse con su alimentaci\u00f3n peri\u00f3dica con novedades o nuestras t\u00e9cnicas o cambios de producto que se han realizado en cada uno de los departamentos de la empresa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 86. Qu\u00e9 es un blog corporativo y por qu\u00e9 te ayuda a vender m\u00e1s.<\/em><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1FGI25j0LocVkIvDUQjx1M?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><iframe src=\"https:\/\/www.ivoox.com\/player_ej_88705705_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2>Pilares de un blog corporativo<\/h2>\n<p>El blog corporativo es el\u00a0 pilar m\u00e1s importante de comunicaci\u00f3n de una empresa y se basa en 6 pilares bien definidos que debes cumplir siempre:<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udccc El contenido debe ser \u00fatil y centrado en el cliente<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcccEl calendario debe estar pautado para que las publicaciones se realicen con regularidad.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcccEl posicionamiento en buscadores (<a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a>) necesitas es tener una formaci\u00f3n b\u00e1sica en SEO para saber buscar las keywords, c\u00f3mo redactar, extensi\u00f3n m\u00ednima etc.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcccLa difusi\u00f3n del contenido en todas las redes sociales. La figura de un Community Manager profesional es fundamental aqu\u00ed.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcccLa estructura de la web, tu blog corporativo debe estar a la vista y ser f\u00e1cil de encontrar por el usuario.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcccLa anal\u00edtica como siempre, si no mides el resultado de tus acciones no sabes si lo que est\u00e1s haciendo te acerca o no a los objetivos.<\/p>\n<p>&nbsp;<\/p>\n<h2>Beneficios del blog corporativo para tu empresa<\/h2>\n<p>Si has llegado hasta aqu\u00ed es porque est\u00e1s dispuesto a asumir toda la responsabilidad y trabajo que supone tener un blog \u00fatil\u00a0 para tu negocio.<\/p>\n<p>Pues la buena noticia es que si haces todo lo anterior los beneficios que encontraras son:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Mejora la reputaci\u00f3n de la empresa<\/li>\n<li>Lleva visitas a la web<\/li>\n<li>Mejora tu posicionamiento en Google (SEO)<\/li>\n<li>Humaniza tu marca<\/li>\n<li>Ayuda a conocer mejor a tu audiencia<\/li>\n<li>Genera leads<\/li>\n<li>Proporciona contenido para las redes sociales<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Ahora ya tienes todos los argumentos para empezar tu blog corporativo, no esperes m\u00e1s y si no tienes tiempo, nosotras te ayudamos desde cero.<\/p>\n<p>Lo importante es que tengas tu blog corporativo.<\/p>\n<p>\u00bfEmpezamos?<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de reputaci\u00f3n digital<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 86. Qu\u00e9 es un blog corporativo a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El blog corporativo ayuda\u00a0 a que tu negocio o pyme tenga m\u00e1s visibilidad y posicione mejor en los buscadores como \u00a0Google, para as\u00ed aparecer en los primeros lugares cuando tu potencial cliente busque tus servicios o productos. A d\u00eda de hoy todav\u00eda son muchas las&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,17],"tags":[],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 86. 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