{"id":2662,"date":"2022-05-23T22:27:13","date_gmt":"2022-05-23T20:27:13","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2662"},"modified":"2022-05-23T22:28:43","modified_gmt":"2022-05-23T20:28:43","slug":"informe-digital-2022-hootsuite-we-are-social","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/informe-digital-2022-hootsuite-we-are-social\/","title":{"rendered":"Episodio 82. Analizamos el Informe Digital 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>\u00a0<\/strong>Te presentamos el <strong>Informe Digital 2022<\/strong> de Hootsuite y We Are Social<\/p>\n<p>\u00bfQu\u00e9 nos dice? \u00bfHacia d\u00f3nde van las redes? \u00bfQu\u00e9 lecciones debemos aprender de estos datos?<\/p>\n<p>Este informe te explica todo lo que necesitas saber sobre el uso y las <a href=\"https:\/\/leaderselling.com\/ca\/mejores-tendencias-marketing-digital-2023\/\">tendencias<\/a> de internet, dispositivos m\u00f3viles y redes sociales en todo el mundo y en nuestro pa\u00eds en concreto.<\/p>\n<p>Hemos pasado una pandemia, el trabajo ha cambiado, las compras han cambiado, la manera de estudiar y buscar informaci\u00f3n tambi\u00e9n.<\/p>\n<p>\u00bfNos ha quedado algo de lo que hemos pasado? \u00bfHemos aprendido algo como empresa de los cambios que las redes sociales nos han aportado a nuestras marcas, comunicaci\u00f3n externa e interna?<\/p>\n<p>En el episodio de hoy te hablamos de los principales indicadores y c\u00f3mo debes gestionarlos para tener a tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> lista para ser encontrada.<\/p>\n<p>&nbsp;<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/10-tendencias-marketing-digital-2022\/\" target=\"_blank\" rel=\"noopener\">Episodio 60: Las 10 Tendencias de Marketing Digital para el 2022<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/branding-empresa-instagram\/\" target=\"_blank\" rel=\"noopener\">Episodio 34: C\u00f3mo hacer branding de empresa en Instagram<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/embudo-ventas-linkedin\/\" target=\"_blank\" rel=\"noopener\">Episodio 23: Los pilares para tu embudo de ventas en LinkedIn<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Informe Digital 2022<\/h2>\n<p>Datos a nivel mundial que te interesan conocer son:<\/p>\n<p>\u2714 7.91 billones es la poblaci\u00f3n mundial.<\/p>\n<p>\u2714 8.21 billones los dispositivos m\u00f3viles que tenemos.<\/p>\n<p>Es decir hay m\u00e1s m\u00f3viles que personas a nivel mundial, en concreto un 104%.<\/p>\n<p>De todos los datos anteriores, decirte que 4.62 billones de personas est\u00e1n en redes sociales y que \u00e9stas han crecido desde hace un a\u00f1o m\u00e1s de un 10% en n\u00famero de usuarios.<\/p>\n<p>Esto ya no es un efecto de la pandemia, no. Esto es una tendencia que t\u00fa como empresa o marca personal debes ver, para ponerte en las <a href=\"https:\/\/leaderselling.com\/cuales-son-las-mejores-redes-para-empresa\/\" target=\"_blank\" rel=\"noopener\">redes adecuadas<\/a> y estar en el punto de mira de \u00e9stos usuarios que visualizan su vida a trav\u00e9s de las RRSS.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 82: Analizando el Informe Digital 2022<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_87402332_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1u37lopwoNzCBFZiSQFZYc?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Datos de Espa\u00f1a en el Informe Digital 2022<\/h2>\n<p>Los datos nos dicen que tenemos m\u00e1s m\u00f3viles que personas tambi\u00e9n en Espa\u00f1a, en concreto hay un 118% de m\u00f3viles respecto a poblaci\u00f3n, un 94% de las personas tenemos internet y un 87% estamos activos en redes sociales.<\/p>\n<p>Todos ellos datos superiores a la media mundial.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfC\u00f3mo pasamos el tiempo los\/las espa\u00f1olas en internet?<\/h3>\n<p>Dedicamos 6 horas en internet , de las cuales 3h mirando la tele, casi 2 h en redes sociales, 1 h leyendo prensa, 1 h escuchando m\u00fasica o radio y<a href=\"https:\/\/leaderselling.com\/crea-tu-podcast-corporativo\/\" target=\"_blank\" rel=\"noopener\"> 35 minutos con podcast<\/a> ( un 13% m\u00e1s que el a\u00f1o pasado) esto refuerza la idea de que el podcast es un recurso que es muy \u00fatil para las marcas y su branding.<\/p>\n<p>De este tiempo que dices que pasamos en internet la mayor\u00eda de las personas accedemos a trav\u00e9s de m\u00f3vil y pc mayoritariamente ( un 97%) s\u00f3lo un 2,68% lo hace en Tablet.<\/p>\n<p>\u00a1As\u00ed que ojo con las <strong>webs amigables y responsive<\/strong>!<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfC\u00f3mo accedemos a la informaci\u00f3n online?<\/h3>\n<p>Como ya dijimos en nuestro episodio de tendencias de marketing para el 2022 los asistentes de voz para buscar informaci\u00f3n toman m\u00e1s y m\u00e1s protagonismo y seg\u00fan el Informe Digital \u00a0cada semana lo usan un 21% de la poblaci\u00f3n.<\/p>\n<p>Eso debe ponerte en alerta ya que\u00a0 <strong>las b\u00fasquedas de tu marca por voz<\/strong> el <a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a> es importante para que te encuentren. Toca usar long tails<\/p>\n<p>Casi el 40% de las personas visitan las redes sociales para buscar informaci\u00f3n acerca de marcas y productos \u2013\u00bfYa tienes web? \u00a1Ahora es el momento:<a href=\"https:\/\/leaderselling.com\/kit-digital-agente-digitalizador\/\" target=\"_blank\" rel=\"noopener\"> Aprovecha el kit digital<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfCu\u00e1les son los motivos para usar las RRSS?<\/h3>\n<p>Los usos que los\/las espa\u00f1olas le damos a las RRSS son los siguientes:<\/p>\n<ul>\n<li>Para estar en contacto con amigos y familiares un 51%<\/li>\n<li>Para pasar el rato un 45%<\/li>\n<li>Leer noticias nuevas un 43%<\/li>\n<li>Buscar contenido 31%<\/li>\n<li>Buscar cosas que comprar o hacer 29%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>As\u00ed que las marcas que a\u00fan no comparten contenido de valor o dejan claros sus servicios o productos en la web se est\u00e1n perdiendo un mercado potencial importante.<\/p>\n<p>Es momento de trabajar tu parte de <strong>marca digital<\/strong> para aparecer en todas estas b\u00fasquedas.<\/p>\n<p>No dejes pasar la oportunidad que el Kit Digital te da, te ayudamos a conseguirlo y a mejorar tu web, tu presencia en las redes sociales, tu aparici\u00f3n en las b\u00fasquedas de buscadores. P\u00eddenos informaci\u00f3n sin compromiso<a href=\"https:\/\/leaderselling.com\/kit-digital-agente-digitalizador\/\" target=\"_blank\" rel=\"noopener\"> aqu\u00ed.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: Sara L\u00f3pez Santiago<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de la Ciberseguridad con un invitado nuevo y muy did\u00e1ctico. No te lo pierdas, lo necesitas!<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 82. Analizamos el Informe Digital 2022 a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0Te presentamos el Informe Digital 2022 de Hootsuite y We Are Social \u00bfQu\u00e9 nos dice? \u00bfHacia d\u00f3nde van las redes? \u00bfQu\u00e9 lecciones debemos aprender de estos datos? Este informe te explica todo lo que necesitas saber sobre el uso y las tendencias de internet, dispositivos&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,17,8],"tags":[],"class_list":["post-2662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 82. Analizamos el Informe Digital 2022<\/title>\n<meta name=\"description\" content=\"\u00a1Ya ha llegado! 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