{"id":2640,"date":"2022-05-16T15:55:34","date_gmt":"2022-05-16T13:55:34","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2640"},"modified":"2022-05-16T16:46:00","modified_gmt":"2022-05-16T14:46:00","slug":"linkedin-ads-guia-uso","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/linkedin-ads-guia-uso\/","title":{"rendered":"Episodio 81. LinkedIn Ads tu gu\u00eda de uso"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Hoy hablamos de <strong><a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a> Ads<\/strong> y su gu\u00eda de uso, para que puedas aprovechar la publicidad que te ofrece esta red al m\u00e1ximo y saques rendimiento a tu inversi\u00f3n.<\/p>\n<p>\u00bfEs cara la publicidad en LinkedIn?<\/p>\n<p>\u00bfQu\u00e9 pasos debes tener en cuenta para que tu anuncio llegue a las personas que quieres?<\/p>\n<p>Esta es la red profesional por excelencia a nivel mundial. Por eso, no debemos dejar de lado esta red para <strong>invertir parte del presupuesto destinado a una campa\u00f1a de marketing digital.<\/strong><\/p>\n<p>Sobre todo,<strong> si tus contenidos van dirigidos a profesionales o <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> B2B<\/strong>.<\/p>\n<p>El alcance de la publicidad en esta red ha crecido un 2.8% en el \u00faltimo trimestre del 2021 seg\u00fan los datos del informe de We Are Social y Hootsuite que han sacado recientemente.<\/p>\n<p>As\u00ed que no hay duda, invertir en LinkedIn ADS es un recurso que no debes dejar escapar, eso s\u00ed, hacerlo bien es la clave, de eso te hablamos hoy.<\/p>\n<p>Otros episodios que van directamente enlazados al tema de hoy son los siguientes:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/cuales-son-las-mejores-redes-para-empresa\/\" target=\"_blank\" rel=\"noopener\">Episodio 15: \u00bfCu\u00e1les son las mejores redes para mi empresa?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-customer-journey\/\" target=\"_blank\" rel=\"noopener\">Episodio 5. \u00bfQu\u00e9 es el Customer Journey?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/algoritmo-linkedin\/\" target=\"_blank\" rel=\"noopener\">Episodio 37: Algoritmo de LinkedIn en tus publicaciones \u00bfC\u00f3mo funciona?<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Linkedin Ads \u00bfPor qu\u00e9 invertir aqu\u00ed?<\/h2>\n<p>&nbsp;<\/p>\n<p>\u00bfTu cliente est\u00e1 en LinkedIn?<\/p>\n<p>Pues est\u00e1 claro que es una incongruencia que si \u00a0tu estrategia de comunicaci\u00f3n digital est\u00e1 centrada en LinkedIn, hagas la publicidad en Instagram o en otra red, solo porque \u201cte\u00f3ricamente\u201d es m\u00e1s barata all\u00ed.<\/p>\n<p>Si en Instagram no conocen tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>, tu empresa, no van a clicar tus anuncios y mucho menos vas a convertir.<\/p>\n<p>No te fijes s\u00f3lo en el precio, piensa a qui\u00e9n te diriges, tu objetivo (visibilidad, venta, etc) y tipo de anuncio.<\/p>\n<p>El \u00e9xito de una campa\u00f1a no depende s\u00f3lo del precio del clic, es un conjunto armonioso que debes tener bien trabajado y coordinado.<\/p>\n<p>Si no dominas la herramienta de publicidad de LinkedIn lo mejor es que te dejes asesorar por una experta que consiga sacar el m\u00e1ximo rendimiento de tu inversi\u00f3n publicitaria \u00bfNo te parece? \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 81: LinkedIn Ads tu gu\u00eda de uso<\/em><\/strong><\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_87088087_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/43TEkJCuRNGX3LjT1wvegL?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Tipos de campa\u00f1as en LinkedIn<\/h2>\n<p>&nbsp;<\/p>\n<p>En cuanto a tipos de campa\u00f1as, no hay diferencia con otras RRSS. Se diferencian en los nombres, pero todas se basan en el embudo de conversi\u00f3n cl\u00e1sico. Esto es importante resaltarlo porque he visto muchas campa\u00f1as en las que se olvidan de ello.<\/p>\n<p>\u00bfCu\u00e1ndo usar una u otra?<\/p>\n<p>F\u00e1cil, depender\u00e1 de la posici\u00f3n del embudo que ocupes.<\/p>\n<p>Si eres una marca nueva, es complicado que tengas \u00e9xito si tus anuncios est\u00e1n en la conversi\u00f3n (que en LK, fundamentalmente es captaci\u00f3n de leads). Nadie te conoce y un consumidor tiene que recorrer el camino hasta confiar en ti.<\/p>\n<p>Al contrario, si eres una empresa consolidada, tienes todas las posibilidades de campa\u00f1a para usarlas en funci\u00f3n de tu objetivo.<\/p>\n<p>Cada especialista de LinkedIn Ads debe saber en qu\u00e9 fase est\u00e1 la marca, para adecuar las campa\u00f1as a ese momento (sin perder de vista el objetivo)<\/p>\n<p><a href=\"http:\/\/www.leaderselling.com\"><img decoding=\"async\" class=\"wp-image-2641 aligncenter\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-413x232.png\" alt=\"Leader-selling-el-embudo-ventas- LK\" width=\"613\" height=\"345\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-413x232.png 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-955x537.png 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-768x432.png 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-1536x864.png 1536w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-700x394.png 700w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK-539x303.png 539w, https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/embudo-LK.png 1600w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>LinkedIn ADS y su m\u00e9todo de pujas \u00bfC\u00f3mo funcionan?<\/h2>\n<p>&nbsp;<\/p>\n<p>Esto tiene el mismo misterio que <a href=\"https:\/\/soniadurolimia.com\/algoritmo-linkedin\/\" target=\"_blank\" rel=\"noopener\">el algoritmo<\/a> de la red. Sabemos que existe pero no sabemos exactamente c\u00f3mo funciona aunque podemos intuir como es.<\/p>\n<p>Lo mejor es dejar las pujas en autom\u00e1tico porque LinkedIn va a mostrar tu anuncio m\u00e1s o menos en funci\u00f3n del CPC de ese d\u00eda y de lo que t\u00fa le has indicado que quieres gastar.<\/p>\n<p>Por ejemplo, si el CPC est\u00e1 en esos 7\u20ac que dec\u00edamos antes y marcas 10\u20ac de gasto diario, con solo 1 clic ya has consumido todo tu presupuesto. Por eso es importante que sea m\u00e1s alto el presupuesto diario que el CPC diario.<\/p>\n<p>Aqu\u00ed, lo que tambi\u00e9n recomiendo es indicar el gasto m\u00e1ximo por campa\u00f1a que tienes, no tanto el intervalo de fechas en el que quieres que dure.<\/p>\n<p>As\u00ed pues el precio de tu publicidad viene determinado por varios factores: son tu p\u00fablico objetivo, tu estrategia de puja, tu objetivo y el \u00edndice de relevancia del anuncio.<\/p>\n<p>De ah\u00ed la importancia de contratar a una empresa experta en LinkedIn Ads para controlar muy bien todos los por menores de la publicidad en esta red y aprovechar muy bien tu inversi\u00f3n diaria que hayas estipulado.<\/p>\n<p>Es una red para expertos no para que hagas tu mismo la publicidad, sinceramente, si lo pruebas ver\u00e1s que tu dinero se esfuma sin muchos resultados porque el precio del clic aqu\u00ed es mucho mas alto que en otras redes.<\/p>\n<p>\u2714 Si estas pensando en hacer una campa\u00f1a en LinkedIn, preg\u00fantanos y te ayudaremos a sacar el m\u00e1ximo rendimiento a tu inversi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos del estudio del sector digital 2022 que acaba de sacar we are social y Hootsuite.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Linkedin<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 81. LinkedIn Ads tu gu\u00eda de uso a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy hablamos de LinkedIn Ads y su gu\u00eda de uso, para que puedas aprovechar la publicidad que te ofrece esta red al m\u00e1ximo y saques rendimiento a tu inversi\u00f3n. \u00bfEs cara la publicidad en LinkedIn? \u00bfQu\u00e9 pasos debes tener en cuenta para que tu anuncio&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12,17,8],"tags":[],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital","category-negocios","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 81. LinkedIn Ads tu gu\u00eda de uso<\/title>\n<meta name=\"description\" content=\"\u00bfPensando en hacer publicidad en LinkedIn? \u00bfQuieres m\u00e1s clientes? Aprovecha la potencia que te da esta red para aumentar tus ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/linkedin-ads-guia-uso\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episodio 81. LinkedIn Ads tu gu\u00eda de uso\" \/>\n<meta property=\"og:description\" content=\"\u00bfPensando en hacer publicidad en LinkedIn? \u00bfQuieres m\u00e1s clientes? Aprovecha la potencia que te da esta red para aumentar tus ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leaderselling.com\/linkedin-ads-guia-uso\/\" \/>\n<meta property=\"og:site_name\" content=\"Leaderselling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T13:55:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T14:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/05\/episodio-81-linkedin-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Leader Selling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:site\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leader Selling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/linkedin-ads-guia-uso\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/linkedin-ads-guia-uso\\\/\"},\"author\":{\"name\":\"Leader Selling\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/person\\\/78b5c2d79927350cfe2b7bfcebbe0e45\"},\"headline\":\"Episodio 81. 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