{"id":2596,"date":"2022-04-25T11:05:07","date_gmt":"2022-04-25T09:05:07","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2596"},"modified":"2022-04-25T11:05:07","modified_gmt":"2022-04-25T09:05:07","slug":"que-es-vuca-bani","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-vuca-bani\/","title":{"rendered":"Episodio 78. Del entorno VUCA al BANI \u00bfC\u00f3mo avanzamos?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><strong>VUCA y BANI no son s\u00f3lo letras<\/strong>.<\/p>\n<p>En el mundo empresarial siempre se intenta establecer unos paradigmas que resuman el funcionamiento del entorno en que nos encontramos en cada momento de la historia.<\/p>\n<p>Estas descripciones del entorno intentan poner orden el modo de entendimiento de la realidad, para comprenderlo mejor.<\/p>\n<p>Hoy en d\u00eda vivimos un momento complicado a causa de la pandemia mundial, pero tambi\u00e9n dado a los desajustes pol\u00edticos y guerras nuevas.<\/p>\n<p>Por eso, lo que conoc\u00edamos como <strong>entornos VUCA ya no parece encajar en esta situaci\u00f3n y han surgido los entornos BANI<\/strong>, un nuevo m\u00e9todo para comprender el panorama general de esta era del caos.<\/p>\n<p>Hoy te hablamos de esta transformaci\u00f3n y lo que implica para las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> actuales.<\/p>\n<p>Pero, antes de continuar, quiz\u00e1s te puede interesar estos otros cap\u00edtulos que van directamente enlazados al tema de hoy:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/que-son-las-soft-skills\/\" target=\"_blank\" rel=\"noopener\">Episodio 14. \u00bfCu\u00e1les son las Soft Skills del mundo digital?<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6\u00a0<a href=\"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/\" target=\"_blank\" rel=\"noopener\">Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el entorno VUCA?<\/h2>\n<p>&nbsp;<\/p>\n<p>La palabra VUCA aparece en plena guerra fr\u00eda, acu\u00f1ado por el ej\u00e9rcito de los EEUU.<\/p>\n<p>Significa:<\/p>\n<ul>\n<li><strong>Vol\u00e1til<\/strong> : entendido como un entorno cambiante, poco predecible, en el que los sucesos se producen a una velocidad enorme.<\/li>\n<li><strong>Incierto<\/strong>: debido a\u00a0 la imposibilidad de saber a ciencia cierta los cambios que se van a producir aun con altos niveles de conocimiento<\/li>\n<li><strong>Complejo<\/strong>: producido por la confusi\u00f3n de los cambios.<\/li>\n<li><strong>Ambiguo<\/strong>: entendido como falta de claridad.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Con todos los cambios y la velocidad en la que ocurren todos estos cambios, crees que\u00a0 \u00bfHa quedado obsoleto este concepto?<\/p>\n<p>Algunos piensan que s\u00ed y por eso aparece el concepto de<strong> BANI<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro\u00a0 Episodio 78: Del entorno VUCA al BANI \u00bfC\u00f3mo avanzamos?<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.ivoox.com\/player_ej_86163778_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2Rc09joNFHjwj7NIWa2SBh?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el entorno BANI?<\/h2>\n<p>&nbsp;<\/p>\n<p>La pandemia de 2020 nos ha tra\u00eddo otra manera de relacionarnos, de trabajar y gestionar las empresas.<\/p>\n<p>De ah\u00ed nace este nuevo entorno ca\u00f3tico y cambiante que es llamado BANI.<\/p>\n<p>\u00bfQu\u00e9 significa BANI?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud83d\udca5 B \u2013 fr\u00e1gil (brittle)<\/strong><\/p>\n<p>El entorno es cada vez m\u00e1s fr\u00e1gil y en cualquier momento puede romperse el sistema econ\u00f3mico, social, pol\u00edtico de cualquier pa\u00eds.<\/p>\n<p><strong>\ud83d\udca5 A- Ansiedad<\/strong><\/p>\n<p>Los entornos BANI generan miedo. Continuamente nos enfrentamos a situaciones con las que no estamos familiarizados, que no esper\u00e1bamos y que nos desorientan.<\/p>\n<p><strong>\ud83d\udca5 N \u2013 no lineal<\/strong><\/p>\n<p>Nos encontramos en un mundo en el que <strong>no hay relaci\u00f3n directa entre causa y efecto, y esto nos desestabiliza<\/strong>.<\/p>\n<p>Es decir, se trata de peque\u00f1os hechos que pueden desencadenar en grandes consecuencias<\/p>\n<p><strong>\ud83d\udca5 I-Incomprensible\u00a0<\/strong><\/p>\n<p>El intento de encontrar todas las respuestas ya no tiene tanto sentido<\/p>\n<p>El mundo es cada vez m\u00e1s complejo. Tendemos a buscarle a todo un por qu\u00e9, una explicaci\u00f3n de lo que ha pasado, las causas y las consecuencias.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo se trabaja en la transformaci\u00f3n del entorno VUCA al BANI?<\/h2>\n<p>&nbsp;<\/p>\n<p>En un entorno tan cambiante lo que est\u00e1 claro es que la resiliencia es la clave para continuar trabajando de la mejor manera, empezando por la<strong> resiliencia<\/strong> individual.<\/p>\n<p>Por otro lado, hay que tener en cuenta \u00a0que las decisiones implican riesgos y que siempre ser\u00e1 mejor asumirlos que quedarse mirando como pasa el tiempo. \ud83d\ude09<\/p>\n<p>Es b\u00e1sico apoyarse en las<a href=\"https:\/\/leaderselling.com\/que-son-las-soft-skills\/\" target=\"_blank\" rel=\"noopener\"><strong> soft skills <\/strong><\/a>como la\u00a0<strong>creatividad, la empat\u00eda, la responsabilidad social , la intuici\u00f3n y la <a href=\"https:\/\/leaderselling.com\/inteligencia-artificial-social-selling-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">innovaci\u00f3n<\/a><\/strong>. Todas ellas nos ayudar\u00e1n a interpretar el mundo actual.<\/p>\n<p>La\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/pulse\/aterriza-la-ia-y-apl%C3%ADcala-en-tus-ventas-n%C3%BAria-teuler\/\" target=\"_blank\" rel=\"noopener\">inteligencia artificial<\/a> y el\u00a0Big Data<\/strong>\u00a0pueden ser grandes aliados si sabemos c\u00f3mo apoyarnos en ellos para encontrar un poco de \u201ccontrol\u201d en un mundo tan ca\u00f3tico.<\/p>\n<p>&nbsp;<\/p>\n<p>Ante todo esto ahora te hago esta pregunta:<\/p>\n<p><strong>\u00bfEstamos preparados profesionalmente, personalmente y como empresa para m\u00e1s cambios r\u00e1pidos?.<\/strong>&#8230;.o dicho de otra manera<\/p>\n<p>\u00bfQu\u00e9 has incorporado nuevo a tu forma de gestionar, liderar o trabajar,despu\u00e9s de la pandemia?<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, celebraremos el d\u00eda del trabajo.<\/p>\n<p>\u00a1Ag\u00e9ndalo para el pr\u00f3ximo martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 78. Del entorno VUCA al BANI \u00bfC\u00f3mo avanzamos? a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>VUCA y BANI no son s\u00f3lo letras. En el mundo empresarial siempre se intenta establecer unos paradigmas que resuman el funcionamiento del entorno en que nos encontramos en cada momento de la historia. Estas descripciones del entorno intentan poner orden el modo de entendimiento de&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,17,10],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-negocios","category-soft-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 78. Del entorno VUCA al BANI \u00bfC\u00f3mo avanzamos?<\/title>\n<meta name=\"description\" content=\"La pandemia nos ha roto muchos esquemas a nivel profesional y empresarial. 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