{"id":2480,"date":"2022-03-28T20:15:32","date_gmt":"2022-03-28T18:15:32","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2480"},"modified":"2022-03-28T20:18:17","modified_gmt":"2022-03-28T18:18:17","slug":"seo-como-posicionar-tu-web","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/seo-como-posicionar-tu-web\/","title":{"rendered":"Episodio 74. SEO para posicionar tu web"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>El <a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a> es todo un mundo, estar\u00e1s de acuerdo conmigo tiene tantas acciones posibles que te puedes volver loco\/a si quieres controlarlo bien.<\/p>\n<p>Para que veas la importancia del SEO en tu estrategia de negocio te doy unos datos:<\/p>\n<p style=\"padding-left: 40px;\">\u2714 Cada hora se realizan 1,4 billones de b\u00fasquedas en el mundo.<\/p>\n<p style=\"padding-left: 40px;\">\u2714 De esas b\u00fasquedas, un 70% de los clics se hacen sobre los resultados org\u00e1nicos<\/p>\n<p style=\"padding-left: 40px;\">\u2714 El 75% de los usuarios no pasan a la segunda p\u00e1gina del buscador de Google.<\/p>\n<p>&nbsp;<\/p>\n<p>Con todo esto, queda claro que tener una estrategia de SEO continuada en tu negocio, es b\u00e1sico para mantener tu visibilidad en los buscadores y conseguir que tus clientes te encuentren antes que a tu competencia.<\/p>\n<p>Queda claro que estar en Internet no es suficiente para garantizar que tu sitio, e-commerce o blog logre un lugar en la primera p\u00e1gina de Google.<\/p>\n<p>Si quieres saber m\u00e1s sobre SEO, no dudes en visitar el Blog de nuestro invitado de hoy <a href=\"https:\/\/www.linkedin.com\/in\/%C3%A1lex-serrano-10a74743\/\" target=\"_blank\" rel=\"noopener\">\u00c1lex Serrano<\/a>, aqu\u00ed te dejo el link.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\u270d <a href=\"https:\/\/alexserrano.es\/blog-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">El Blog de \u00c1lex Serrano<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es el SEO?<\/h2>\n<p><strong>SEO<\/strong> o search engine optimization por sus siglas en ingl\u00e9s, se define como el conjunto de acciones orientadas a mejorar el posicionamiento org\u00e1nico de un sitio web, para que sea la p\u00e1gina elegida por Google para que est\u00e9 en la primera p\u00e1gina del buscador y tu cliente la encuentre a la primera.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ahora es el momento de escuchar el Episodio 74: SEO para posicionar tu web<\/strong><\/p>\n<p><strong>\u00a0<iframe src=\"https:\/\/www.ivoox.com\/player_ej_84654336_6_1.html?c1=731480\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/strong><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2unk0bhzAx2EXquJZ5hQDx?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Algunas t\u00e9cnicas de SEO de las que hablamos<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Black Hat SEO<\/strong>: Son las Acciones SEO que se pueden hacer para posicionar tu p\u00e1gina web r\u00e1pidamente en buscadores, pero que van en contra de las directrices de Google. Por ejemplo, la compra de enlaces.<\/p>\n<p><strong>White Hat SEO<\/strong>: al contrario de la anterior, son las acciones que se hacen de SEO en la forma y manera que le gusta a Google.<\/p>\n<p><strong>SEO negativo<\/strong>: Aplicar t\u00e9cnicas de Black Hat \u00a0a las p\u00e1ginas de tus competidores para disminuir su posicionamiento y visibilidad.<\/p>\n<p><strong>Pogo Sticking: <\/strong>\u00a0es la cantidad de veces que un usuario que ha llegado a tu web desde las SERPs y est\u00e1 navegando por ella retrocede a los resultados de b\u00fasqueda para hacer click en otra p\u00e1gina.<\/p>\n<p><strong>Seo Off Page<\/strong>: Son las acciones que hacemos fuera de nuestra web: enlaces externos, link building, redes sociales, podcast, <a href=\"https:\/\/leaderselling.com\/ca\/guest-blogging-que-es\/\">guest blogging<\/a> o notas de prensa,\u00a0 que se traducen en b\u00fasquedas de tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> en la web consiguiendo que aumente tu autoridad de dominio.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cuida a las \u201cara\u00f1as\u201d de Google o los Crawlers <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los<strong> bots o crawlers\u00a0 de Google<\/strong> imitan la visita de un usuario a tu web con el objetivo de rastrear todas las p\u00e1ginas web para leerlas, analizarlas y entenderlas y as\u00ed conseguir informaci\u00f3n.<\/p>\n<p>Rastrea informaci\u00f3n de las im\u00e1genes, enlaces, sem\u00e1ntica, etc\u2026\u00a1De todo! \ud83d\ude33<\/p>\n<p>Google clasifica esta informaci\u00f3n y la almacena en su servidor a la vez que decide si indexa o no nuestra p\u00e1gina, porque cumple o no una serie de directrices.<\/p>\n<p>Cuando ya estamos clasificados por el buscador, ya entramos en su clasificaci\u00f3n (en posiciones muy bajas, no en primera p\u00e1gina) y poco a poco, con las <strong>acciones SEO<\/strong> que hemos comentado vamos subiendo posiciones poco a poco.<\/p>\n<p>Aunque debes tener paciencia\u2026.mucha paciencia, porque aparecer en primera p\u00e1gina no es cuesti\u00f3n de d\u00edas\u2026.todo depende de lo que hagas y la constancia con que lo hagas, pero puede pasar meses hasta que lo consigas.<\/p>\n<p>&nbsp;<\/p>\n<p>Debes recordar siempre que te <strong>debes posicionar en todos los buscadores donde quieras que te encuentren<\/strong>, aunque hablemos de Google, tambi\u00e9n hay buscadores en <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a>, Meta, Yahoo, o en los podcachers.<\/p>\n<p>As\u00ed que primero crea bien tu <a href=\"https:\/\/leaderselling.com\/estrategia-social-selling\/\" target=\"_blank\" rel=\"noopener\">estrategia de marketing digital<\/a> y aseg\u00farate d\u00f3nde est\u00e1 tu <a href=\"https:\/\/leaderselling.com\/que-es-el-buyer-persona\/\" target=\"_blank\" rel=\"noopener\">Buyer Persona<\/a> para invertir en tu posicionamiento de una manera correcta. \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de la desconexi\u00f3n digital.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Linkedin<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 74. SEO para posicionar tu web a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El SEO es todo un mundo, estar\u00e1s de acuerdo conmigo tiene tantas acciones posibles que te puedes volver loco\/a si quieres controlarlo bien. Para que veas la importancia del SEO en tu estrategia de negocio te doy unos datos: \u2714 Cada hora se realizan 1,4&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-2480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 74. SEO para posicionar tu web<\/title>\n<meta name=\"description\" content=\"El SEO es m\u00e1s b\u00e1sico para posicionar tu marca. Para conseguirlo necesitas entender los algoritmos y c\u00f3mo aliarte con ellos. \u00bfSabes c\u00f3mo? \ud83c\udfa7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/seo-como-posicionar-tu-web\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episodio 74. SEO para posicionar tu web\" \/>\n<meta property=\"og:description\" content=\"El SEO es m\u00e1s b\u00e1sico para posicionar tu marca. 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