{"id":2470,"date":"2022-03-07T09:23:51","date_gmt":"2022-03-07T08:23:51","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2470"},"modified":"2022-03-07T18:26:33","modified_gmt":"2022-03-07T17:26:33","slug":"comunicacion-inclusiva-en-la-empresa","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/comunicacion-inclusiva-en-la-empresa\/","title":{"rendered":"Episodio 71. Comunicaci\u00f3n inclusiva en la empresa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfTe has fijado si tu empresa usa la <strong>comunicaci\u00f3n o lenguaje inclusivo<\/strong> en sus comunicaciones internas y corporativas?<\/p>\n<p>La empresa de hoy en d\u00eda debe ser un reflejo de la sociedad en cuanto a que todos los grupos que existen (diferenciados por edad, sexo, raza o creencias) deben verse integrados en todas las comunicaciones que esta haga.<\/p>\n<p>El lenguaje inclusivo hoy en d\u00eda es considerado como un elemento necesario para una conciliaci\u00f3n laboral m\u00e1s adecuada, reforzando la imagen empresarial de cara a una sociedad cada d\u00eda m\u00e1s diversa, y cada d\u00eda m\u00e1s cr\u00edtica.<\/p>\n<p>Hoy, en el <a href=\"https:\/\/www.un.org\/es\/observances\/womens-day\" target=\"_blank\" rel=\"noopener\">Dia Internacional de la Mujer<\/a>, hemos querido hacer un podcast especial, con mujeres del mundo del marketing digital: <a href=\"https:\/\/www.linkedin.com\/in\/elenavispo\/\" target=\"_blank\" rel=\"noopener\">Elena Vispo<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/lorenadibattista\/\" target=\"_blank\" rel=\"noopener\">Lorena di Battista<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/vanessacaballerosmoreira\/\" target=\"_blank\" rel=\"noopener\">Vanessa Caballeros<\/a>.<\/p>\n<p>Con ellas hablamos de comunicaci\u00f3n y lenguaje inclusivo. No hablamos de comunicaci\u00f3n no sexista, cuidado que hay diferencias. \ud83d\ude09<\/p>\n<p>La comunicaci\u00f3n inclusiva en la empresa es un concepto mucho m\u00e1s extenso e integrador.<\/p>\n<p>Antes de continuar, te interesa escuchar el episodio siguiente:<\/p>\n<p style=\"padding-left: 80px;\">\u25b6 <a href=\"https:\/\/leaderselling.com\/comunicacion-corporativa-empresa-que-es\/\" target=\"_blank\" rel=\"noopener\">Comunicaci\u00f3n Corporativa en la Empresa: Qu\u00e9 es y c\u00f3mo crearla<\/a><\/p>\n<p style=\"padding-left: 80px;\">\u25b6 La <a href=\"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/\" target=\"_blank\" rel=\"noopener\">comunicaci\u00f3n l\u00edquida en la empresa<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es la comunicaci\u00f3n inclusiva en la empresa?<\/h2>\n<p>&nbsp;<\/p>\n<p>La primera referencia normativa que encontramos al respecto data de 1990, cuando el Consejo de Europa recomienda la eliminaci\u00f3n del sexismo del lenguaje, incorporando toda una serie de iniciativas, especialmente en textos jur\u00eddicos, educativos y la administraci\u00f3n p\u00fablica, y muy especialmente, en los medios de comunicaci\u00f3n.<\/p>\n<p>La responsabilidad social corporativa de cualquier empresa empieza dentro de la misma, con la inclusi\u00f3n y la suma de la diversidad, tanto en la comunicaci\u00f3n desde los puestos de direcci\u00f3n como la comunicaci\u00f3n transversal entre todos.<\/p>\n<p>La comunicaci\u00f3n inclusiva es una comunicaci\u00f3n libre de estereotipos y prejuicios y que sea respetuosa con todos los \u00a0colectivos existentes en la sociedad: hombres, mujeres, LGTBIQ+, personas con discapacidad o diversidad funcional, salud mental y otros.<\/p>\n<p>Cuando hablamos de comunicaci\u00f3n nos referimos a la verbal y no verbal. F\u00edjate en las fotos corporativas de tu empresa: \u00a0\u00bfReflejan a todos los colectivos que hay en tu empresa? \u00bfY a la sociedad?<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ahora es el momento de escuchar el Episodio 71: Comunicaci\u00f3n inclusiva en la empresa<\/strong><\/em><\/p>\n<p><strong>\u00a0<iframe src=\"https:\/\/www.ivoox.com\/player_ej_83152790_6_1.html?c1=981dca\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/strong><\/p>\n<p><strong>\u00a0<iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0mwmRZ5ax4wyTLCaES1vP6?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Empieza por estos 10 pasos para incorporar la comunicaci\u00f3n inclusiva en tu empresa<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">1- Evitar el uso del masculino gen\u00e9rico.<\/p>\n<p style=\"padding-left: 80px;\">2- Personalizar el mensaje cuando se sabe a qui\u00e9n va dirigido.<\/p>\n<p style=\"padding-left: 80px;\">3- Nombrar el cargo o profesi\u00f3n en vez de la persona.<\/p>\n<p style=\"padding-left: 80px;\">4- Las ofertas de empleo no deben diferenciar entre sexos.<\/p>\n<p style=\"padding-left: 80px;\">5- Nombrar de forma alternativa a mujeres y hombres y cambiar el orden de precedencia.<\/p>\n<p style=\"padding-left: 80px;\">6- Hablar de la empresa, del sitio\u2026 en lugar de hablar de nosotros, todos\u2026<\/p>\n<p style=\"padding-left: 80px;\">7- Modificar la s\u00edntesis de la oraci\u00f3n cuando el sujeto es un masculino gen\u00e9rico. T\u00fa, usted\u2026 en lugar de vosotros.<\/p>\n<p style=\"padding-left: 80px;\">8- Los convenios colectivos deben ser inclusivos, favoreciendo la igualdad.<\/p>\n<p style=\"padding-left: 80px;\">9- Representar de forma equilibra a mujeres y hombres en las im\u00e1genes.<\/p>\n<p style=\"padding-left: 80px;\">10- Incluir im\u00e1genes que contribuyan a romper los estereotipos de g\u00e9nero.<\/p>\n<p>&nbsp;<\/p>\n<p>Hay muchas alternativas para expresarnos sin tener que recurrir a palabras, expresiones o im\u00e1genes que pueden marginar, hacer da\u00f1o y alimentar el prejuicio que tenemos de muchas personas y colectivos. \ud83e\udd29<\/p>\n<p>Encontrar un lenguaje consensuado nos har\u00e1 ser una empresa m\u00e1s respetuosa y emp\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de la Netiqueta o la educaci\u00f3n en internet.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 71. Comunicaci\u00f3n inclusiva en la empresa a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has fijado si tu empresa usa la comunicaci\u00f3n o lenguaje inclusivo en sus comunicaciones internas y corporativas? La empresa de hoy en d\u00eda debe ser un reflejo de la sociedad en cuanto a que todos los grupos que existen (diferenciados por edad, sexo, raza&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,17,8],"tags":[],"class_list":["post-2470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-negocios","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 71. 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