{"id":2409,"date":"2022-01-24T12:07:18","date_gmt":"2022-01-24T11:07:18","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2409"},"modified":"2022-01-24T12:07:18","modified_gmt":"2022-01-24T11:07:18","slug":"la-comunicacion-liquida-en-la-empresa","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/la-comunicacion-liquida-en-la-empresa\/","title":{"rendered":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Comunicaci\u00f3n l\u00edquida, sociedad l\u00edquida, trabajo l\u00edquido, aprendizaje l\u00edquido\u2026.<\/p>\n<p>El origen de todas estas palabras acabadas en \u201cliquido\/a\u201d son el concepto que en los 90 acu\u00f1\u00f3 el fil\u00f3sofo y soci\u00f3logo <a href=\"https:\/\/es.wikipedia.org\/wiki\/Zygmunt_Bauman\" target=\"_blank\" rel=\"nofollow noopener\">Zygmunt Bauman<\/a> bajo el concepto de\u00a0modernidad l\u00edquida\u00a0para calificar los nuevos tiempos bas\u00e1ndose en los conceptos de fluidez, cambio, flexibilidad y adaptaci\u00f3n.<\/p>\n<p>\u00bfTe acuerdas de este anuncio? \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 160px;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/auxa3cSz4lk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Este concepto y momento en el que vivimos, supone uno de los cambios m\u00e1s visibles de la <a href=\"https:\/\/leaderselling.com\/comunicacion-corporativa-empresa-que-es\/\" target=\"_blank\" rel=\"noopener\">comunicaci\u00f3n estrat\u00e9gica<\/a> con los distintos <a href=\"https:\/\/leaderselling.com\/que-es-el-buyer-persona\/\" target=\"_blank\" rel=\"noopener\">p\u00fablicos objetivos<\/a> cuando la inmediatez, lo superfluo y la sobreinformaci\u00f3n domina nuestro entorno.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es la Comunicaci\u00f3n L\u00edquida?<\/h2>\n<p>La comunicaci\u00f3n l\u00edquida es aquella que ocurre en este mundo de <strong>instantaneidad, inmediatez e incertidumbre<\/strong>. \u270d<\/p>\n<p>La comunicaci\u00f3n en la empresa debe &#8220;licuarse&#8221; en forma de estructuras moldeables, asumiendo la velocidad del mercado, y sustent\u00e1ndose en su capacidad para relacionarse y adaptarse a los diferentes servicios requeridos por parte del cliente.<\/p>\n<p>Nada es permanente, todo muta y obliga a grandes dosis de fluidez en decisiones, estructuras y comportamiento<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 65:\u00a0 La comunicaci\u00f3n l\u00edquida en la empresa.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"audio_81229003\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_81229003_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/1vUVD0d9afZqWxnWDRF0Ch?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>La Comunicaci\u00f3n L\u00edquida en la Empresa<\/h2>\n<p>Si hemos de adaptarnos a esta realidad, nuestras estrategias de marketing y de comunicaci\u00f3n comercial o corporativa habr\u00e1n de construirse pensando en mensajes adaptables al momento en que estamos.<\/p>\n<p>Debes tener en cuenta que la<strong> <em>informaci\u00f3n debe ser clara, transparente y constante<\/em><\/strong> tanto para tu cliente externo (stakeholders, accionistas, talento potencial) como para tu propio talento interno.<\/p>\n<p>Lo has vivido durante la pandemia: equipos remotos, distanciados, con comunicaciones a borbotones, as\u00edncrona, sin un hilo conductor muchas veces.<\/p>\n<p>Esto nos lleva a mensajes disgregados, vac\u00edos de relato o contenido motivo que provoca que muchas veces contestemos mensajes leyendo s\u00f3lo el \u00faltimo mail o whatsapp recibido, sin leer todo el contenido real y nos hagamos nuestra propia interpretaci\u00f3n de lo que ha pasado.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fla-comunicacion-liquida-en-la-empresa%2F&#038;text=Comunicarse%20m%C3%A1s%20no%20significa%20comunicar%20mejor.%20La%20%23ComunicacionLiquida%20te%20ayuda%20a%20conectar%20mejor%20con%20tu%20%23BuyerPersona&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank'rel=\"noopener noreferrer\">Comunicarse m\u00e1s no significa comunicar mejor. La #ComunicacionLiquida te ayuda a conectar mejor con tu #BuyerPersona <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fla-comunicacion-liquida-en-la-empresa%2F&#038;text=Comunicarse%20m%C3%A1s%20no%20significa%20comunicar%20mejor.%20La%20%23ComunicacionLiquida%20te%20ayuda%20a%20conectar%20mejor%20con%20tu%20%23BuyerPersona&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>En el informe <em>\u201cComunicar en tiempos de pandemia\u201d<\/em> de Dircom lo deja muy claro: Las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> deben evolucionar su manera de comunicar hacia una comunicaci\u00f3n l\u00edquida basada en: <strong>la escucha activa y centrada en\u00a0 la persona.<\/strong><\/p>\n<p>Ahora es clave trabajar una mayor transparencia e inmediatez en la comunicaci\u00f3n: se contrata a alguien nuevo, se va alguien, se gana un proyecto, todo se debe comunicar internamente y de manera natural, as\u00ed evitas miedos infundados, rumores y das confianza a tus equipos.<\/p>\n<p>El trabajador debe estar \u201cconectado\u201d y vinculado emocionalmente a la empresa aunque este en su casa y debe confiar en sus compa\u00f1eros, managers y compa\u00f1\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<h3>La comunicaci\u00f3n l\u00edquida genera confianza<\/h3>\n<p>Ahora es momento de potenciar la comunicaci\u00f3n en tiempo real para generar esta confianza y estar todos m\u00e1s unidos que nunca.<\/p>\n<p>Para desarrollar la comunicaci\u00f3n externa, resulta fundamental seguir una estrategia que construya y proteja la reputaci\u00f3n de tu compa\u00f1\u00eda, a la vez que ayuda al desarrollo del negocio.<\/p>\n<p>Hay que generar contenido de valor, transparente, veraz y genuino de la <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> en todas las redes en las que tengas presencia. <a href=\"https:\/\/leaderselling.com\/episodio-38-el-storytelling-te-ayuda-a-contar-historias-en-marketing\/\" target=\"_blank\" rel=\"noopener\">El storytelling<\/a> es tu aliado.<\/p>\n<p>Habla con tu interlocutor en todas ellas, humaniza tu marca.<\/p>\n<p>A la vez que escuchas \u201cel sentir\u201d de tu comunidad, puedes prevenir una crisis de reputaci\u00f3n antes que aparezca, recuerda que estas en el momento de la inmediatez, tienes poco tiempo para reaccionar, as\u00ed que si llega, que te encuentre preparado\/a.<\/p>\n<p>\u00bfEst\u00e1 tu empresa preparada para la comunicaci\u00f3n l\u00edquida? \ud83e\udd14<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos del poder del podcast con nuestro primer invitado de la temporada, Jaime G\u00e1rmar.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n l\u00edquida, sociedad l\u00edquida, trabajo l\u00edquido, aprendizaje l\u00edquido\u2026. El origen de todas estas palabras acabadas en \u201cliquido\/a\u201d son el concepto que en los 90 acu\u00f1\u00f3 el fil\u00f3sofo y soci\u00f3logo Zygmunt Bauman bajo el concepto de\u00a0modernidad l\u00edquida\u00a0para calificar los nuevos tiempos bas\u00e1ndose en los conceptos de&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,17,8],"tags":[],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Leaderselling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T11:07:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leader Selling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:site\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leader Selling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/\"},\"author\":{\"name\":\"Leader Selling\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/person\\\/78b5c2d79927350cfe2b7bfcebbe0e45\"},\"headline\":\"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa\",\"datePublished\":\"2022-01-24T11:07:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/\"},\"wordCount\":716,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/episodio-65-comunicacion-liquida.jpg\",\"articleSection\":[\"Marketing Digital\",\"Negocios\",\"Social Media\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/\",\"url\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/\",\"name\":\"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/episodio-65-comunicacion-liquida.jpg\",\"datePublished\":\"2022-01-24T11:07:18+00:00\",\"description\":\"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/episodio-65-comunicacion-liquida.jpg\",\"contentUrl\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/episodio-65-comunicacion-liquida.jpg\",\"width\":1920,\"height\":750,\"caption\":\"Leader-Selling-comunicacion-liquida\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/la-comunicacion-liquida-en-la-empresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/\",\"name\":\"Leaderselling\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#organization\",\"name\":\"Leader Selling\",\"url\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Leader-Selling-Logo-Negro.png\",\"contentUrl\":\"https:\\\/\\\/leaderselling.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Leader-Selling-Logo-Negro.png\",\"width\":144,\"height\":50,\"caption\":\"Leader Selling\"},\"image\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leaderselling\\\/\",\"https:\\\/\\\/x.com\\\/LeaderSelling\",\"https:\\\/\\\/www.instagram.com\\\/leaderselling\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leader-selling\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/person\\\/78b5c2d79927350cfe2b7bfcebbe0e45\",\"name\":\"Leader Selling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g\",\"caption\":\"Leader Selling\"},\"description\":\"Somos tu agencia y consultora de Digital Selling. Aplicamos una estrategia completa y circular para que tus departamentos de Marketing y Comercial trabajen unidos y tu empresa consiga vender m\u00e1s en Internet. Digitalizamos tu departamento de ventas con Social Selling.\",\"sameAs\":[\"https:\\\/\\\/leaderselling.com\",\"https:\\\/\\\/www.facebook.com\\\/leaderselling\\\/\",\"https:\\\/\\\/www.instagram.com\\\/leaderselling\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leader-selling\",\"https:\\\/\\\/x.com\\\/LeaderSelling\"],\"url\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/author\\\/leaderselling\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -","description":"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/","og_locale":"ca_ES","og_type":"article","og_title":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -","og_description":"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a","og_url":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/","og_site_name":"Leaderselling","article_publisher":"https:\/\/www.facebook.com\/leaderselling\/","article_author":"https:\/\/www.facebook.com\/leaderselling\/","article_published_time":"2022-01-24T11:07:18+00:00","og_image":[{"width":1920,"height":750,"url":"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg","type":"image\/jpeg"}],"author":"Leader Selling","twitter_card":"summary_large_image","twitter_creator":"@LeaderSelling","twitter_site":"@LeaderSelling","twitter_misc":{"Escrit per":"Leader Selling","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#article","isPartOf":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/"},"author":{"name":"Leader Selling","@id":"https:\/\/leaderselling.com\/ca\/#\/schema\/person\/78b5c2d79927350cfe2b7bfcebbe0e45"},"headline":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa","datePublished":"2022-01-24T11:07:18+00:00","mainEntityOfPage":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/"},"wordCount":716,"commentCount":0,"publisher":{"@id":"https:\/\/leaderselling.com\/ca\/#organization"},"image":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg","articleSection":["Marketing Digital","Negocios","Social Media"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/","url":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/","name":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa -","isPartOf":{"@id":"https:\/\/leaderselling.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#primaryimage"},"image":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg","datePublished":"2022-01-24T11:07:18+00:00","description":"\u00bfSabes qu\u00e9 es la comunicaci\u00f3n l\u00edquida y porqu\u00e9 es tan importante en tu empresa? En tiempos de inmediatez es vital comprendernos \ud83d\ude0a","breadcrumb":{"@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#primaryimage","url":"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg","contentUrl":"https:\/\/leaderselling.com\/wp-content\/uploads\/2022\/01\/episodio-65-comunicacion-liquida.jpg","width":1920,"height":750,"caption":"Leader-Selling-comunicacion-liquida"},{"@type":"BreadcrumbList","@id":"https:\/\/leaderselling.com\/la-comunicacion-liquida-en-la-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/leaderselling.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Episodio 65: La Comunicaci\u00f3n L\u00edquida en la Empresa"}]},{"@type":"WebSite","@id":"https:\/\/leaderselling.com\/ca\/#website","url":"https:\/\/leaderselling.com\/ca\/","name":"Leaderselling","description":"","publisher":{"@id":"https:\/\/leaderselling.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leaderselling.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/leaderselling.com\/ca\/#organization","name":"Leader Selling","url":"https:\/\/leaderselling.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/leaderselling.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/08\/Leader-Selling-Logo-Negro.png","contentUrl":"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/08\/Leader-Selling-Logo-Negro.png","width":144,"height":50,"caption":"Leader Selling"},"image":{"@id":"https:\/\/leaderselling.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leaderselling\/","https:\/\/x.com\/LeaderSelling","https:\/\/www.instagram.com\/leaderselling\/","https:\/\/www.linkedin.com\/company\/leader-selling"]},{"@type":"Person","@id":"https:\/\/leaderselling.com\/ca\/#\/schema\/person\/78b5c2d79927350cfe2b7bfcebbe0e45","name":"Leader Selling","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9638899a93bb12bb0408476562b037fc86acc10ddf3c04b5214530f803aa1260?s=96&d=blank&r=g","caption":"Leader Selling"},"description":"Somos tu agencia y consultora de Digital Selling. Aplicamos una estrategia completa y circular para que tus departamentos de Marketing y Comercial trabajen unidos y tu empresa consiga vender m\u00e1s en Internet. Digitalizamos tu departamento de ventas con Social Selling.","sameAs":["https:\/\/leaderselling.com","https:\/\/www.facebook.com\/leaderselling\/","https:\/\/www.instagram.com\/leaderselling\/","https:\/\/www.linkedin.com\/company\/leader-selling","https:\/\/x.com\/LeaderSelling"],"url":"https:\/\/leaderselling.com\/ca\/author\/leaderselling\/"}]}},"_links":{"self":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/2409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/comments?post=2409"}],"version-history":[{"count":8,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/2409\/revisions"}],"predecessor-version":[{"id":2420,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/posts\/2409\/revisions\/2420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/media\/2415"}],"wp:attachment":[{"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/media?parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/categories?post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaderselling.com\/ca\/wp-json\/wp\/v2\/tags?post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}