{"id":2388,"date":"2022-01-10T09:50:19","date_gmt":"2022-01-10T08:50:19","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2388"},"modified":"2022-01-10T18:13:30","modified_gmt":"2022-01-10T17:13:30","slug":"up-selling-cross-selling","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/up-selling-cross-selling\/","title":{"rendered":"Episodio 63: Up Selling y Cross Selling"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfSabes qu\u00e9 es el <strong>Up Selling<\/strong> y en <strong>Cross Selling<\/strong>?<\/p>\n<p>El Up Selling y el Cross Selling (o venta cruzada) son 2 estrategias de venta imprescindibles para tu negocio B2B o B2C y, en general, en toda planificaci\u00f3n de <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">ventas<\/a> que dise\u00f1es para potenciar tu negocio en Internet.<\/p>\n<p>\u00bfTe gustar\u00eda aprovechar todo el potencial que te ofrece tu propia base de datos?<\/p>\n<p>Con estas dos estrategias de ventas lo puedes conseguir a la vez que aumentas tus ingresos, porque consigues que tus clientes vuelvan a ti y te compren nuevos productos o servicios sin tanto esfuerzo como el que inviertes al conseguir un nuevo lead.<\/p>\n<p>\u00bfQuieres saber c\u00f3mo hacerlo y las ventajas que te aportan?<\/p>\n<p>Pues te lo contamos en este primer podcast del a\u00f1o.<\/p>\n<p>Pero antes de continuar, debes recordar unos conceptos imprescindibles para poder desarrollar tu estrategia de up selling y cross selling de una manera correcta:<\/p>\n<p>\u2714\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-customer-journey\/\" target=\"_blank\" rel=\"noopener\">Episodio 5. \u00bfQu\u00e9 es el Customer Journey?<\/a><\/p>\n<p>\u2714\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-el-funnel-de-ventas\/\" target=\"_blank\" rel=\"noopener\">Episodio 6: \u00bfQu\u00e9 es el funnel de ventas?<\/a><\/p>\n<p>\u2714\u00a0<a href=\"https:\/\/leaderselling.com\/automatizacion-marketing-de-tu-negocio-b2b\/\" target=\"_blank\" rel=\"noopener\">Episodio 18. Automatizaci\u00f3n del marketing de tu negocio B2B<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el Up Selling y Cross Selling?<\/strong><\/h2>\n<p>La posibilidad de realizar una venta a un cliente ya existente ronda entre el 60% y el 70%. \ud83d\udca5<\/p>\n<p>El porcentaje de hacer la misma venta a un cliente nuevo ronda entre el 5% y 20%.\ud83e\udd22<\/p>\n<p>Este es uno de los motivos por los que el episodio de hoy te interesa, para ser m\u00e1s eficiente y vender m\u00e1s.<\/p>\n<p><strong>Up Selling<\/strong> es una forma de vender en la que la <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> presenta al potencial cliente un producto similar y de mayor precio al que ya ha decidido comprar o lo est\u00e1 a punto de hacer. Por ejemplo las promociones<\/p>\n<p>El <strong>Cross Selling<\/strong> o Venta Cruzada consiste en ofrecer al cliente potencial un producto o servicio complementario al que ha decidido comprar o lo est\u00e1 a punto de hacer. Por ejemplo compro un t\u00e9 de sabores y adem\u00e1s unas galletitas.<\/p>\n<p><em><strong>Ahora es el momento de escuchar nuestro episodio de hoy: Episodio 63: Up Selling y Cross Selling<\/strong><\/em><\/p>\n<p><iframe id=\"audio_80634106\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_80634106_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/4A7qYG5UzdKQXpGeut1ITt?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ventajas del Up Selling y el Cross Selling<\/strong><\/h2>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fup-selling-cross-selling%2F&#038;text=%C2%BFC%C3%B3mo%20y%20cu%C3%A1ndo%20aplicar%20el%20%23UpSelling%20y%20el%20%23CrossSelling%20en%20tu%20estrategia%20de%20ventas%2C%20tanto%20si%20eres%20B2B%20como%20B2C%3F%20Te%20lo%20explicamos%20en%20nuestro%20%23podcast&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank'rel=\"noopener noreferrer\">\u00bfC\u00f3mo y cu\u00e1ndo aplicar el #UpSelling y el #CrossSelling en tu estrategia de ventas, tanto si eres B2B como B2C? Te lo explicamos en nuestro #podcast <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fup-selling-cross-selling%2F&#038;text=%C2%BFC%C3%B3mo%20y%20cu%C3%A1ndo%20aplicar%20el%20%23UpSelling%20y%20el%20%23CrossSelling%20en%20tu%20estrategia%20de%20ventas%2C%20tanto%20si%20eres%20B2B%20como%20B2C%3F%20Te%20lo%20explicamos%20en%20nuestro%20%23podcast&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<h3 style=\"padding-left: 40px;\">Ventajas del up selling<\/h3>\n<p style=\"padding-left: 80px;\">\u2728\u00a0<strong>Superas las expectativas del usuario<\/strong><\/p>\n<p style=\"padding-left: 80px;\">Si el usuario te pide un producto y t\u00fa le ofreces otro similar y mejor superas sus expectativas.<\/p>\n<p style=\"padding-left: 80px;\">\u2728<strong>Incrementas tus ingresos<\/strong><\/p>\n<p style=\"padding-left: 80px;\">Vendes productos similares a los que quiere pero a precio superior.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"padding-left: 40px;\">Ventajas del cross selling<\/h3>\n<p style=\"padding-left: 80px;\"><strong>\ud83d\udca0<\/strong><strong> Incrementas las ventas<\/strong><\/p>\n<p style=\"padding-left: 80px;\">Las ventas de cross selling en amazon suponen un 35% de sus ventas.<\/p>\n<p style=\"padding-left: 80px;\"><strong>\ud83d\udca0<\/strong><strong> Creas valor para los clientes<\/strong><\/p>\n<p style=\"padding-left: 80px;\">Los clientes quedan satisfechos y se sienten escuchados por tu marca.<\/p>\n<p style=\"padding-left: 80px;\"><strong>\ud83d\udca0<\/strong><strong> Fidelizas a tus clientes<\/strong><\/p>\n<p style=\"padding-left: 80px;\">Tu cliente encuentra todo lo que busca en un \u00fanico lugar que \u00a0es tu negocio.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfCu\u00e1ndo y c\u00f3mo aplicar el Up Selling y el Cross Selling?<\/strong><\/h2>\n<p>\u00bfCu\u00e1ndo?<\/p>\n<p>\u00a1Desde YA!<\/p>\n<p>No tardes a implementar esta estrategia seas un negocio B2C o B2B, porque los beneficios que te reporta son muchos y por un bajo esfuerzo y coste para tu marca.<\/p>\n<p>No importa la antig\u00fcedad de tu negocio, siempre puedes crear estrategias para vender m\u00e1s y estas 2 son imprescindibles.<\/p>\n<p>\u00bfC\u00f3mo?<\/p>\n<p>A trav\u00e9s de las automatizaciones.<\/p>\n<p>Ya sean a trav\u00e9s del e-mail marketing, newsletter, chatbots, personalizando tu p\u00e1gina 404 o introduciendo pluggins en tu web o e-commerce\u00a0 que lleven a tu cliente a otros productos similares.<\/p>\n<p>Es m\u00e1s f\u00e1cil de lo que imaginas y tus ventas se ver\u00e1n incrementadas r\u00e1pidamente.<\/p>\n<p>La ventaja principal de este tipo de t\u00e9cnicas es que la venta es 100% personalizada, si el usuario no genera una acci\u00f3n (clics, compra, etc.) nosotros tampoco le mostramos una reacci\u00f3n de up selling o cross selling<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos del Community Manager: su trabajo, funciones y herramientas que te facilitan la vida en tu trabajo.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 63: Up Selling y Cross Selling a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es el Up Selling y en Cross Selling? El Up Selling y el Cross Selling (o venta cruzada) son 2 estrategias de venta imprescindibles para tu negocio B2B o B2C y, en general, en toda planificaci\u00f3n de ventas que dise\u00f1es para potenciar tu&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 63: Up Selling y Cross Selling<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es el Up Selling y el Cross Selling? \u00bfLas ventajas que te aporta? 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