{"id":2260,"date":"2021-11-29T16:52:25","date_gmt":"2021-11-29T15:52:25","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2260"},"modified":"2021-11-29T16:52:25","modified_gmt":"2021-11-29T15:52:25","slug":"medios-ganados","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/medios-ganados\/","title":{"rendered":"Episodio 59. Medios ganados: la publicidad sin coste"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Hay una forma para hacer <a href=\"https:\/\/leaderselling.com\/ca\/que-es-el-newsjacking\/\">publicidad<\/a> con bajo presupuesto y es lo que llamamos <strong>medios ganados.<\/strong><\/p>\n<p>Cuando empiezas un negocio, una <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> o un proyecto necesitas visibilidad. Hasta aqu\u00ed estamos de acuerdo \u00bfno?<\/p>\n<p>Pero no te enga\u00f1es, siempre a lo largo de tu vida necesitas visibilidad porque como negocio incorporas servicios o productos nuevos, cambios en la estructura o sector\u2026.en fin, siempre necesitas dar a conocer tu novedad y \u00a0know-how.<\/p>\n<p>Si te hablo de publicidad pagada seguro que sabes de qu\u00e9 hablo: anuncios que pagas y listo.<\/p>\n<p>En cambio, si te hablo de la publicidad ganada, quiz\u00e1s no la tienes tan clara o no sabes por d\u00f3nde empezar para conseguirla y ahorrar en tu presupuesto de publicidad y marketing.<\/p>\n<p>Es un recurso muy importante para cualquier negocio, porque todos queremos ahorrar costes para poder invertir en otras cosas, \u00bfCierto?<\/p>\n<p>Pues en el episodio de hoy junto a nuestra<strong> invitada Nuria Prieto<\/strong>, te hablamos de esto y de c\u00f3mo conseguir visibilidad en los medios de manera gratuita o con un presupuesto m\u00ednimo.<\/p>\n<p>Antes de continuar, en este episodio hablamos de varios temas de los cuales quiero dejarte el enlace a los podcast donde ya te lo contamos en su d\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udccc\u00a0<a href=\"https:\/\/leaderselling.com\/marketing-contenidos-para-potenciar-tu-marca\/\" target=\"_blank\" rel=\"noopener\">Episodio 25: \u00a0Marketing de contenidos para potenciar tu marca<\/a><\/p>\n<p>\ud83d\udccc<a href=\"https:\/\/leaderselling.com\/comunicacion-corporativa-empresa-que-es\/\" target=\"_blank\" rel=\"noopener\">Episodio 47. Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Diferencia entre medios ganados y pagados<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Hay 3 canales diferenciados mediante los cuales podemos dar visibilidad a nuestra marca:<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83c\udf81 <strong><u>Medios Ganados:<\/u><\/strong> Aquella en la que la exposici\u00f3n de nuestra marca se hace de manera gratuita o a m\u00ednimo coste. Dentro de esta l\u00ednea tenemos tambi\u00e9n la <em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Publicity\">\u201cpublicity<\/a>\u201d<\/em> que son art\u00edculos, notas de prensa o reportajes que otros publican sobre nosotros.<\/p>\n<p>\ud83d\udcf0 <strong><u>Medios propios: \u00a0<\/u><\/strong>es aquella publicidad que hacemos nosotros mismos en los canales propios: redes, <a href=\"https:\/\/leaderselling.com\/ca\/guest-blogging-que-es\/\">blog<\/a>, web, etc y que controlamos el mensaje que damos y c\u00f3mo lo damos.<\/p>\n<p>\ud83d\udcb0 <strong><u>Publicidad pagada<\/u><\/strong>:\u00a0 es la publicidad que contratamos a otros medios para que nos den alcance: influencers, peri\u00f3dicos, radios, podcast, etc<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 59: \u00ab<\/em><\/strong> <strong><em>Medios ganados o como hacer publicidad con bajo presupuesto\u00bb<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"audio_78914987\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_78914987_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/7vBvmF47Sq4FCaSO3m6oZN?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Medios Ganados: Beneficios e inconvenientes<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los <strong>beneficios<\/strong> que te aporta la publicidad ganada son:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude0e Mejora de tu reputaci\u00f3n<\/p>\n<p style=\"padding-left: 80px;\">\u2728 Branding<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc9c Genera credibilidad<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude0aAumenta la confianza de nuestra audiencia<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcb0 Es gratuita o coste m\u00ednimo<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc40 Incrementa tu visibilidad de marca<\/p>\n<p>&nbsp;<\/p>\n<p>Los<strong> inconvenientes<\/strong> de la publicidad ganada son:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude2c No controlas el mensaje que se lanza, porque no lo estipulas t\u00fa, sino el medio que te hace la publicidad.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\ude35Tienes que buscar los contactos precisos en los medios para que te hagan caso y publiquen lo que deseas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo lo hago para conseguir la publicidad ganada?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Como casi todo en la vida, el \u00e9xito de la estrategia es la metodolog\u00eda y constancia. En este caso tambi\u00e9n.<\/p>\n<p>Trucos que te recomienda nuestra invitada Nuria Prieto son :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\n<h4>Conocer c\u00f3mo trabajan los medios<\/h4>\n<\/li>\n<li>\n<h4>Conocer a los periodistas que tratan nuestro sector<\/h4>\n<\/li>\n<li>\n<h4>Empezar por los medios locales, regionales, etc<\/h4>\n<\/li>\n<li>\n<h4>Seguimiento de lo que enviamos<\/h4>\n<\/li>\n<li>\n<h4>Enviar las piezas al periodista en concreto si conocemos su contacto.<\/h4>\n<\/li>\n<li>\n<h4>Enviar contenido del momento noticiable.<\/h4>\n<\/li>\n<li>\n<h4>Participar en canales y eventos de otras marcas<\/h4>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>En fin, la publicidad ganada es todo un mundo al que dirigirte si no tienes mucho presupuesto en este momento.<\/p>\n<p>No es f\u00e1cil, pero es posible, s\u00f3lo necesitas constancia y trabajar muy bien tu base de datos de medios y periodistas o influencers de las redes.<\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: @<a href=\"https:\/\/www.linkedin.com\/in\/nuriaprietocomypr\/\" target=\"_blank\" rel=\"noopener\">Nuria Prieto<\/a>, @<a href=\"https:\/\/www.instagram.com\/thinkingfoods\/\" target=\"_blank\" rel=\"noopener\">thinking foods<\/a> @<a href=\"https:\/\/twitter.com\/Metricool_es\" target=\"_blank\" rel=\"nofollow noopener\">metricool<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Nos vemos en nuestro pr\u00f3ximo episodio donde te hablaremos de las <a href=\"https:\/\/leaderselling.com\/ca\/mejores-tendencias-marketing-digital-2023\/\">tendencias<\/a> del marketing y <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">ventas<\/a> para el 2022.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 59. Medios ganados: la publicidad sin coste a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hay una forma para hacer publicidad con bajo presupuesto y es lo que llamamos medios ganados. Cuando empiezas un negocio, una marca o un proyecto necesitas visibilidad. Hasta aqu\u00ed estamos de acuerdo \u00bfno? Pero no te enga\u00f1es, siempre a lo largo de tu vida necesitas&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 59: Medios ganados: la publicidad sin coste<\/title>\n<meta name=\"description\" content=\"Todos queremos salir en los medios de comunicaci\u00f3n para ganar visibilidad. \u00bfSabes c\u00f3mo conseguir medios ganados? 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