{"id":2233,"date":"2021-11-15T15:49:10","date_gmt":"2021-11-15T14:49:10","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2233"},"modified":"2021-11-15T15:49:10","modified_gmt":"2021-11-15T14:49:10","slug":"smarketing-que-es-como-aplicarlo","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/smarketing-que-es-como-aplicarlo\/","title":{"rendered":"Episodio 57: SMarketing: Cuando 1+1>2"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>El <strong>SMarketing<\/strong> o Sales Marketing es el nuevo modelo de ventas que hace que una empresa multiplique sus esfuerzos y alcance sus objetivos de una manera global y conjunta.<\/p>\n<p>Mira estos datos:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udcc8 Las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> que trabajan\u00a0<strong>Smarketing tienen un 67% m\u00e1s acuerdos y tienen hasta un 209% ingresos m\u00e1s altos<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udca5 Seg\u00fan el reporte\u00a0<em>Estado de Inbound 2017 en Latinoam\u00e9rica<\/em>,\u00a0solo el 21% de los equipos de marketing y ventas trabajan alineados<strong>.<\/strong>\u00a0Pero para aquellos que lo hacen, su\u00a0<strong>estrategia comercial es 3 veces m\u00e1s efectiva.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83e\uddf2<\/strong><strong> Se fideliza a los clientes hasta un 36% m\u00e1s.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Ahora el\u00a0<a href=\"https:\/\/leaderselling.com\/que-es-customer-journey\/\" target=\"_blank\" rel=\"noopener\">Customer Journey<\/a>\u00a0del cliente ha cambiado es m\u00e1s digital y los recorridos son cada vez menos lineales.<\/p>\n<p>Son recorridos m\u00e1s globales y omnicanales, con lo que debemos estar alerta en cualquier espacio digital o real para gestionar este lead y transformarlo en venta\/cliente.<\/p>\n<p>Si quieres leer sobre ello estas son mis recomendaciones:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udccc <a href=\"https:\/\/soniadurolimia.com\/smarketing\/\" target=\"_blank\" rel=\"noopener\">Smarketing: Gana clientes en modo digital<\/a><\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udccc <a href=\"https:\/\/www.linkedin.com\/pulse\/sales-marketing-o-smarketing-la-uni%C3%B3n-hace-venta-n%C3%BAria-teuler\/\" target=\"_blank\" rel=\"noopener\">Smarketing: La uni\u00f3n hace la venta<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el SMarketing?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>El <strong>SMarketing <\/strong>es el esquema que define la colaboraci\u00f3n entre los departamentos de Marketing y de Ventas con el objetivo de captar leads de calidad para un negocio.<\/p>\n<p>Hay mucho anglicismo suelto respecto a distintos modelos de ventas que quiz\u00e1s te puede llevar a confusi\u00f3n.<\/p>\n<p>En esta foto puedes ver las diferencias de todos ellos y as\u00ed tener m\u00e1s claro de lo qu\u00e9 estamos hablando hoy.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2234\" style=\"width: 365px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2234\" class=\"size-full wp-image-2234\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/11\/smarketing2.jpg\" alt=\"SMarketing\" width=\"355\" height=\"337\" \/><p id=\"caption-attachment-2234\" class=\"wp-caption-text\">Leader Selling- SMarketing<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Como puedes ver el <a href=\"https:\/\/leaderselling.com\/que-es-digital-selling\/\" target=\"_blank\" rel=\"noopener\">Digital Selling<\/a> engloba todos los otros modelos, porque afecta a toda la empresa.<\/p>\n<p>E<strong>l<\/strong><a href=\"https:\/\/leaderselling.com\/trabajo-hibrido\/\" target=\"_blank\" rel=\"noopener\"> SMarketing <\/a>\u00a0afecta s\u00f3lo a ventas y marketing. En cambio el <a href=\"https:\/\/leaderselling.com\/ebook-social-selling\/\" target=\"_blank\" rel=\"noopener\">Social Selling <\/a>se centra s\u00f3lo en ventas.<\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 57: \u00abSMarketing: cuando 1+1&gt;2<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"audio_78250080\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_78250080_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/0bdmmclOVLKIiyrhg9tLUP?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>SMarketing: \u00bfC\u00f3mo lo incorporo a mi empresa?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Varios son los pasos y puntos que debes trabajar para que la incorporaci\u00f3n del SMarketing tenga \u00e9xito, recuerda que todos los cambios cuestan, vale la pena que lo tengas todo bien atado.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udfe2 La <strong>Direcci\u00f3n<\/strong> debe estar implicada y apoyar el proyecto desde el inicio.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udce2 Define bien \u00a0la <strong>Comunicaci\u00f3n<\/strong> Interdepartamental es b\u00e1sica.<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udfaf Establece <strong>Objetivos comunes<\/strong>, consensuados por ambos departamentos.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcda Forma a todo tu equipo comercial en t\u00e9cnicas de <strong><a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a><\/strong> para comunicar de manera eficaz en las redes sociales<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udda5 Incorpora la <strong>Herramienta Digital<\/strong> de employee advocacy, que har\u00e1 m\u00e1s f\u00e1cil el trabajo de tu equipo a la hora de compartir tu mensaje en las redes.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcf0 Crea un <strong>Documento de Funcionamiento Interno<\/strong>, donde se recojan todos los acuerdos, objetivos y responsabilidades a las que se han llegado por ambos departamentos.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcc8 <strong>Mide<\/strong> los resultados y KPI\u2019s de tus redes sociales y web.<\/p>\n<p>&nbsp;<\/p>\n<p>Para acabar un resumen para que te lances a crear tu propia estrategia de SMarketing.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Que es el Smarketing\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/2uR9lqfIVho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfQuieres que te ayudemos? \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: <a href=\"https:\/\/www.linkedin.com\/in\/graciasanchezdelreal\/\" target=\"_blank\" rel=\"noopener\">Gracia Sanchez del Real<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio del martes, hablaremos de las <em><strong>10 maneras de captar leads<\/strong> <\/em>para tu estrategia de negocio.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong><a href=\"https:\/\/leaderselling.com\/digital-selling\/\" target=\"_blank\" rel=\"noopener\">Digital Selling<\/a><\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de Social Selling i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 57: SMarketing: Cuando 1+1>2 a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El SMarketing o Sales Marketing es el nuevo modelo de ventas que hace que una empresa multiplique sus esfuerzos y alcance sus objetivos de una manera global y conjunta. Mira estos datos: &nbsp; \ud83d\udcc8 Las empresas que trabajan\u00a0Smarketing tienen un 67% m\u00e1s acuerdos y tienen&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,17],"tags":[],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 57: SMarketing: Cuando 1+1&gt;2 -<\/title>\n<meta name=\"description\" content=\"SMarketing es el arte de vender m\u00e1s de forma conjunta en tu empresa. 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