{"id":2043,"date":"2021-09-06T09:55:49","date_gmt":"2021-09-06T07:55:49","guid":{"rendered":"https:\/\/leaderselling.com\/?p=2043"},"modified":"2021-09-07T09:50:08","modified_gmt":"2021-09-07T07:50:08","slug":"comunicacion-corporativa-empresa-que-es","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/comunicacion-corporativa-empresa-que-es\/","title":{"rendered":"Episodio 47. Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfSabes <strong>qu\u00e9 es la Comunicaci\u00f3n Corporativa de empresa<\/strong>?<\/p>\n<p>\ud83d\udcccLa Comunicaci\u00f3n Corporativa de empresa es el conjunto de acciones que lleva a cabo esta, independientemente de su tama\u00f1o, para comunicarse con sus p\u00fablicos internos y externos.<\/p>\n<p>Sus objetivos principales son gestionar la reputaci\u00f3n de la <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>, diferenciarse de la competencia y estar alineados con su marca.<\/p>\n<p>F\u00edjate en este dato del que nos informa el Indicador Standard &amp; Poor\u2019s<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>El 84% del valor de las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> se basa en el valores \u00a0intangibles como la reputaci\u00f3n<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u00bfSabes lo que eso significa? \u00bfEres consciente de lo que te supone tener una \u201cbuena\u201d marca reconocida por otros, tanto interna como externamente?<\/p>\n<p>De esto te hablamos hoy junto a nuestra invitada <a href=\"https:\/\/www.linkedin.com\/in\/nuriaprietocomypr\/\" target=\"_blank\" rel=\"noopener\">Nuria Prieto<\/a> experta en Comunicaci\u00f3n Corporativa y PR.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora el momento de escuchar nuestro Episodio 47: \u00ab Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla\u00bb<\/em><\/strong><\/p>\n<p><iframe id=\"audio_75031144\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_75031144_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/3b8QmNVrp78b7w11KZFKyn\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Funciones de la Comunicaci\u00f3n Corporativa de Empresa<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Su principal funci\u00f3n es definir y ejecutar cu\u00e1l va a ser la estrategia de comunicaci\u00f3n de la marca tanto interna como externamente.<\/p>\n<p>Aqu\u00ed tenemos distintos recursos:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcd1 Comunicaci\u00f3n interna dirigida a los empleados<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcf1\u00a0 PR o relaci\u00f3n con los medios<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcf0 Gesti\u00f3n de nuestro <a href=\"https:\/\/leaderselling.com\/ca\/guest-blogging-que-es\/\">blog<\/a> corporativo y rrss corporativas<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udf9f\u00a0 Gesti\u00f3n de eventos corporativos o de producto<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udfad Gesti\u00f3n de la reputaci\u00f3n y marca<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udea8 Gesti\u00f3n de la crisis de reputaci\u00f3n<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udce3 Gesti\u00f3n de la RSC como punto de diferenciaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>La <strong>RSC es un punto fundamental en la Comunicacion Corporativa<\/strong> <strong>de empresa,<\/strong>\u00a0 por el grado de diferenciaci\u00f3n y confianza que aporta al p\u00fablico, siempre que seamos reales con <a href=\"https:\/\/leaderselling.com\/marketing-contenidos-para-potenciar-tu-marca\/\" target=\"_blank\" rel=\"noopener\">los contenidos<\/a> y mensajes que compartimos.<\/p>\n<p>\ud83d\udca5 No uses el \u201c<a href=\"https:\/\/www.linkedin.com\/pulse\/mes-del-orgullo-para-las-marcas-pinkwashing-o-inclusi%C3%B3n-n%C3%BAria-teuler\" target=\"_blank\" rel=\"noopener\">washing<\/a>\u201d en tu comunicaci\u00f3n o acabar\u00e1s en una crisis de reputaci\u00f3n y merma en la confianza de tu audiencia.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comunicaci\u00f3n Corporativa efectiva<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Para que tu comunicaci\u00f3n corporativa sea efectiva debes seguir la <strong>regla de las 7 C\u2019s<\/strong>, te las enumero:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Clara<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Concisa<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Concreta<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Correcta<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Coherente<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Completa<\/p>\n<p style=\"padding-left: 120px;\">\u2705 Cort\u00e9s<\/p>\n<p>&nbsp;<\/p>\n<p>Como dice nuestra invitada,\u00a0 el m\u00e9todo de \u201cjuan palomo\u201d no\u00a0 sirve en la comunicaci\u00f3n corporativa de las empresas ya sean peque\u00f1as o grandes. \ud83d\ude0b<\/p>\n<p>No se puede dejar en manos de gente no profesional este aspecto, porque esto te puede costar mucho dinero si no se hace bien.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fcomunicacion-corporativa-empresa-que-es%2F&#038;text=La%20comunicaci%C3%B3n%20corporativa%20es%20una%20inversi%C3%B3n%20no%20un%20gasto%2C%20te%20juegas%20tu%20reputaci%C3%B3n.&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank'rel=\"noopener noreferrer\">La comunicaci\u00f3n corporativa es una inversi\u00f3n no un gasto, te juegas tu reputaci\u00f3n. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fcomunicacion-corporativa-empresa-que-es%2F&#038;text=La%20comunicaci%C3%B3n%20corporativa%20es%20una%20inversi%C3%B3n%20no%20un%20gasto%2C%20te%20juegas%20tu%20reputaci%C3%B3n.&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Una crisis de reputaci\u00f3n, es dinero<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Est\u00e1 claro que nadie quiere tener una crisis, pero s\u00e9 sincero\/a:\u00a0\u00a0\u00bfTu marca tiene un mecanismo interno de prevenci\u00f3n de la crisis?<\/p>\n<p><strong><em>La mejor manera de prevenir una crisis de reputaci\u00f3n es la prevenci\u00f3n.<\/em><\/strong><\/p>\n<p>Y para prevenirla hay que hacer <strong>4 pasos<\/strong> imprescindibles:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc68\u200d\ud83d\udcbb Hacer un mapa con los posibles escenarios de crisis que nos podemos enfrentar.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcd7 Ten elaborado tu manual de gesti\u00f3n de crisis<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc69\u200d\ud83d\ude92 Puedes hacer simulacros para no entrar en p\u00e1nico si la crisis llega<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc65 Define con antelaci\u00f3n qui\u00e9n formar\u00e1 el comit\u00e9 de crisis independientemente del tama\u00f1o de tu empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Sin duda la Comunicaci\u00f3n Corporativa engloba muchos aspectos que tienes que tener en cuenta para conseguir transmitir esa imagen que quieres a tu p\u00fablico objetivo.<\/p>\n<p>No es un tema balad\u00ed, por eso te recomiendo que escuches todo el podcast hasta el final, no tiene desperdicio escuchar a gente tan experta y buena comunicadora como <a href=\"https:\/\/www.linkedin.com\/in\/nuriaprietocomypr\/\" target=\"_blank\" rel=\"noopener\">Nuria Prieto<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos del <a href=\"https:\/\/leaderselling.com\/ca\/novedades-del-algoritmo-de-linkedin\/\">algoritmo<\/a> de <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a> y c\u00f3mo trabaja en tu perfil personal.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 47. Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es la Comunicaci\u00f3n Corporativa de empresa? \ud83d\udcccLa Comunicaci\u00f3n Corporativa de empresa es el conjunto de acciones que lleva a cabo esta, independientemente de su tama\u00f1o, para comunicarse con sus p\u00fablicos internos y externos. Sus objetivos principales son gestionar la reputaci\u00f3n de la marca,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-2043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3n Corporativa de empresa: qu\u00e9 es y c\u00f3mo crearla<\/title>\n<meta name=\"description\" content=\"\u00bfSabes como hacer tu comunicaci\u00f3n corporativa de empresa eficaz? \u00bfQuieres evitar una crisis de reputaci\u00f3n? 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