{"id":1958,"date":"2021-07-27T08:00:10","date_gmt":"2021-07-27T06:00:10","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1958"},"modified":"2021-07-27T08:00:10","modified_gmt":"2021-07-27T06:00:10","slug":"episodio-41-employee-branding-analizamos-el-estudio-de-tendencia","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/episodio-41-employee-branding-analizamos-el-estudio-de-tendencia\/","title":{"rendered":"Episodio 41: Employee Branding: Analizamos el estudio de tendencia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>La pandemia ha obligado a muchas <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> a accelerar su <strong>transformaci\u00f3n digital<\/strong>.<\/p>\n<p>En este sentido el <strong>Employee <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Branding<\/a><\/strong> ha ganado fuerza y posiciones como estrategia global de una empresa, uniendo los departamentos de RRHH, Marketing y Ventas<\/p>\n<p>El <strong>employee branding<\/strong> es una estrategia corporativa cuyo objetivo es convertir a los empleados en embajadores de marca.<\/p>\n<p>Los empleados se han convertido para el cliente la fuente m\u00e1s fiable de informaci\u00f3n sobre los productos o servicios de una marca antes de tomar la decisi\u00f3n de compra.<\/p>\n<p>A su vez, los empleados tambi\u00e9n se han convertido en fundamentales a la hora de buscar trabajo o cerrar acuerdos, ya que la opini\u00f3n de los trabajadores sobre la propia empresa para la que trabajan es un punto importante a tener en cuenta.<\/p>\n<p>Si a todo esto le unes que las redes sociales se han convertido en un escaparate para las marcas adem\u00e1s de un servicio de atenci\u00f3n al cliente omnicanal\u2026.tenemos un c\u00f3ctel perfecto para potenciar las <strong>estrategias de marketing con tus propios embajadores de marca<\/strong>.<\/p>\n<p>Antes de escuchar el <strong>podcast<\/strong>, te recomiendo que leas este post sobre las ventajas y oportunidades que te aporta crear tu propia red de embajadores de marca<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc49 \u00a0<em>\u00ab<a href=\"https:\/\/www.linkedin.com\/pulse\/employee-advocacy-la-felicidad-que-te-hace-vender-m%C3%A1s-n%C3%BAria-teuler\" target=\"_blank\" rel=\"noopener\">Employee Advocacy: La felicidad que te hace vender m\u00e1s<\/a> \u00ab<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<h2><strong>Origen del estudio de tendencias del Employee Branding<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Este estudio realizado por <strong>nuestro partner Be Ambassador<\/strong>, se \u00a0ha realizado sobre las respuestas de 1351 empresas de Espa\u00f1a y Latinoam\u00e9rica en todo el a\u00f1o 2020.<\/p>\n<p>Estas empresas valoraron en sus respuestas la implantaci\u00f3n de este tipo de estrategias con embajadores de marca para hacer frente a la situaci\u00f3n controvertida en la que nos encontramos, d\u00edgase pandemia. \ud83d\ude14<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 41: <\/em><\/strong><strong><em>\u00ab<\/em> Employee Branding: Estudio de <a href=\"https:\/\/leaderselling.com\/ca\/mejores-tendencias-marketing-digital-2023\/\">tendencias<\/a><\/strong><strong><em>\u00bb<\/em><\/strong><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><iframe id=\"audio_73291517\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_73291517_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/7oLWvdHsjobAJrdbiGhojY\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Resultados a tener en cuenta en el Employee Branding<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los resultados obtenidos son realmente prometedores y te dan una pista clara de que el <strong>Employee Branding y Employee Advocacy<\/strong> han venido para quedarse y ayudar a tu empresa a difundir su marca m\u00e1s all\u00e1 de las redes.<\/p>\n<p>Generar confianza en tu cliente es la base para iniciar una negociaci\u00f3n y acabar en una venta.<\/p>\n<p>El employee branding y employee advocacy, te ayudan a conseguirlo, desde dentro de tu propia empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Mira los datos de tendencia a continuaci\u00f3n:<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"padding-left: 80px;\">\ud83d\udcc8 El inter\u00e9s mostrado por las empresas en esta estrategia se ha duplicado en 2020.<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83c\udf0e En LATAM el inter\u00e9s por el employee branding ha aumentado un 80%<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\uded2 El sector retail es el m\u00e1s activo en esta tend\u00e9ncia, seguido de consultores y agencias de marketing y RRHH.<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83e\udde8 La novedad es la incorportaci\u00f3n de nuevos sectores como el industrial y el educativo.<\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusiones del estudio Employee Branding<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h4 style=\"padding-left: 80px;\">\u2728 Las compa\u00f1\u00edas tienen interes en mejorar el employee branding a sus estrategias. En general est\u00e1n un 56% mas interesadas que a\u00f1os anteriores.<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\udc69\u200d\ud83d\udcbb Las empresas se han visto obligadas a digitalizarse y potenciar su presencia en redes para vender mas. El branding ha sido fundamental<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\udc4f Los empleados se han convertido en una pieza clave y recurso m\u00e1s valioso de las compa\u00f1\u00edas. Y han sumado este potencial a la necesidad de desarrollar estrategias econ\u00f3micas y efectivas como es el employer branding.<\/h4>\n<h4 style=\"padding-left: 80px;\"><\/h4>\n<p>Ante todos estos datos, \u00bfA\u00fan estas dudando sobre incorporar o no una estrategia de embajadores de marca en tu empresa? \ud83e\udd2f<\/p>\n<p>&nbsp;<\/p>\n<p>Te doy 3 razones m\u00e1s para hacer el cambio:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Ahorras un 90%<\/strong> de tu presupuesto en las campa\u00f1as de Ads.<\/li>\n<li><strong>Multiplicas por 10 tu engagement<\/strong> en redes sociales<\/li>\n<li><strong>Publicas contenidos 16 veces m\u00e1s interesantes<\/strong> para tu p\u00fablico.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00bfTe he convencido ya?<\/p>\n<p>\u00bfA\u00fan no?<\/p>\n<p>Pues te propongo una reuni\u00f3n para presentarte esta\u00a0 <a href=\"https:\/\/leaderselling.com\/beambassador\/\" target=\"_blank\" rel=\"noopener\">demo<\/a> donde descubrir\u00e1s c\u00f3mo funciona nuestra plataforma de <strong><a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">social selling<\/a> para embajadores de marca <\/strong>y ver\u00e1s los beneficios que te puede aportar como empresa y marca.<\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: @<a href=\"https:\/\/www.linkedin.com\/company\/b-ambassador\/\" target=\"_blank\" rel=\"noopener\">Be Ambassador<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos las \u00faltimas novedades que nos ha presentado <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a> en nuestro perfil.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 41: Employee Branding: Analizamos el estudio de tendencia a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La pandemia ha obligado a muchas empresas a accelerar su transformaci\u00f3n digital. En este sentido el Employee Branding ha ganado fuerza y posiciones como estrategia global de una empresa, uniendo los departamentos de RRHH, Marketing y Ventas El employee branding es una estrategia corporativa cuyo&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 41: Employee Branding: Analizamos el estudio de 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