{"id":1922,"date":"2021-07-04T17:33:04","date_gmt":"2021-07-04T15:33:04","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1922"},"modified":"2021-07-04T17:33:04","modified_gmt":"2021-07-04T15:33:04","slug":"episodio-38-el-storytelling-te-ayuda-a-contar-historias-en-marketing","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/episodio-38-el-storytelling-te-ayuda-a-contar-historias-en-marketing\/","title":{"rendered":"Episodio 38:  El Storytelling te ayuda a contar historias en marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Si est\u00e1s aqu\u00ed es que ya sabes que es el <strong>storytelling<\/strong>&#8230;.\u00bfo no?<\/p>\n<p>Que tu p\u00fablico se enamore de tus mensajes, te siga, te promocione y viva <strong>una experiencia \u00fanica<\/strong>,\u00a0 es un objetivo que todos buscamos, porque con este enganche exclusivo entre los dos ,al final, lo que consigues es vender m\u00e1s. \u2728<\/p>\n<p>Con el storytelling puedes conseguir lo anterior pero para ello antes te tengo que decir que\u00a0 hay 2 noticias, una buena y otra mala, \u00bfCu\u00e1l prefieres primero?<\/p>\n<p>Primero la mala, para pasar el mal trago r\u00e1pido \u00bfno?&#8230;..pues la mala noticia es que el <strong>storytelling no es un recurso f\u00e1cil<\/strong> de hacer ni se hace en 2 minutos, necesitas creatividad, constancia y seg\u00fan dice nuestra invitada de 10 a 20 horas por post.<\/p>\n<p>La buena es que con el <strong>storytelling transmites un mensaje muy claro<\/strong>, la gente lo recuerda porque se emociona y se extiende de una forma m\u00e1s natural. En definitiva\u00a0 es una forma f\u00e1cil para las marcas de conectar emocionalmente con su <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">buyer persona<\/a>. As\u00ed nos lo define nuestra invitada de hoy <a href=\"https:\/\/www.linkedin.com\/in\/marisacasasola\/\" target=\"_blank\" rel=\"noopener\">Marisa Casasola.<\/a><\/p>\n<p>\u00bfQue no recuerdas c\u00f3mo crear tu <strong>Buyer Persona<\/strong>?<\/p>\n<p>No pasa nada, aqu\u00ed te dejo el podcast donde te lo contamos hace unos episodios.\u00a0 \u25b6 \u00a0<em>\u00ab<\/em><a href=\"https:\/\/leaderselling.com\/que-es-el-buyer-persona\/\"><em>\u00bfC\u00f3mo crear tu Buyer Persona?<\/em><\/a><em>\u00a0\u00ab.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 aporta el Storytelling a tu marca?<\/strong><\/h2>\n<p>El <strong>Storytelling es mucho m\u00e1s que contar historias<\/strong> como\u00a0 dice su definici\u00f3n m\u00e1s usada.<\/p>\n<p>Mediante el storytelling las marcas explican de una manera m\u00e1s emocional, humana y cercana sus mensajes a su audiencia, proporcionandoles los mensajes m\u00e1s &#8220;digeribles&#8221; como nos comenta Marisa.<\/p>\n<p>A trav\u00e9s de este recurso conseguir\u00e1s:<\/p>\n<ul>\n<li>Genera confianza en tu audiencia.<\/li>\n<li>Consigues su atenci\u00f3n.<\/li>\n<li>Humanizas tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>.<\/li>\n<li>Transmites de una manera m\u00e1s natural.<\/li>\n<li>Creas una relaci\u00f3n a largo plazo con tu cliente.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 38: <\/em><\/strong><strong><em>\u00abEl Storytelling te ayuda a contar historias en marketing<\/em> <\/strong><strong><em>\u00bb<\/em><\/strong><\/p>\n<p><iframe id=\"audio_72303359\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_72303359_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><em>\u00a0<iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/1JZOFZq8caMVjWtNnVkWdw\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Ejemplos de storytelling nombrados en el episodio<\/h2>\n<h3>Marca Per\u00fa<\/h3>\n<p>Per\u00fa no s\u00f3lo es el lugar perfecto para perderse, tambi\u00e9n es el lugar perfecto para encontrarse.<\/p>\n<p>En\u00a0 Per\u00fa no s\u00f3lo aprendes a conocer: sus selvas, sus playas y monta\u00f1as, su gente, su cultura&#8230; tambi\u00e9n aprendes a conocerte a ti mismo. Y ese es un aprendizaje que no querr\u00e1s olvidar nunca.<\/p>\n<p>Esto es lo que nos relata esta historia, \u00a1disfr\u00fatala!<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1922-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/Marca-Peru_-Campana-de-Lanzamiento-Internacional-2012-Castellano.mp4?_=1\" \/><a href=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/Marca-Peru_-Campana-de-Lanzamiento-Internacional-2012-Castellano.mp4\">https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/Marca-Peru_-Campana-de-Lanzamiento-Internacional-2012-Castellano.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3>La Tira de Marketing &#8211; <a href=\"https:\/\/www.latirademarketing.com\/producto\/libreta-contigo-estoy-content\/\" target=\"_blank\" rel=\"noopener\">Marketing Ilustrado<\/a><\/h3>\n<p style=\"padding-left: 80px;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-1925\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/latira-413x343.jpg\" alt=\"La tira de marketing\" width=\"413\" height=\"343\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/latira-413x343.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/07\/latira.jpg 644w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/es.semrush.com\/blog\/principios-de-persuasion\/\" target=\"_blank\" rel=\"noopener\">Principios de persuasi\u00f3n de Arist\u00f3teles (y de tu madre) para crear contenido<\/a><\/h3>\n<p style=\"padding-left: 80px;\"><a href=\"https:\/\/es.semrush.com\/blog\/principios-de-persuasion\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/60\/66\/60669e9e8dcd82c2a333569543322b67\/principios-de-persuasion-pathos.jpg\" alt=\"Principios de persuasi\u00f3n de Arist\u00f3teles y tu madre\" width=\"391\" height=\"395\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>La historia del Principito creada en<a href=\"https:\/\/twitter.com\/tirademarketing\" target=\"_blank\" rel=\"noopener\"> Twitter, <\/a>donde t\u00fa escoges el destino del protagonista.<\/h3>\n<p style=\"padding-left: 80px;\"><img decoding=\"async\" class=\"alignnone \" src=\"https:\/\/pbs.twimg.com\/media\/D3aPKY5X4AIYvpl?format=jpg&amp;name=medium\" alt=\"Historia del Principito\" width=\"392\" height=\"392\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: <a href=\"https:\/\/www.linkedin.com\/company\/la-tira-de-marketing\/\" target=\"_blank\" rel=\"noopener\">La Tira de Marketing<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/marisacasasola\/\" target=\"_blank\" rel=\"noopener\">Marisa Casasola, <\/a><a href=\"https:\/\/www.planetampodcast.com\/\" target=\"_blank\" rel=\"noopener\">Planeta M<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos de c\u00f3mo usar los Hashtags para que trabajen contigo y te ayuden a volar en las redes.<\/p>\n<p>\u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 38:  El Storytelling te ayuda a contar historias en marketing a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s aqu\u00ed es que ya sabes que es el storytelling&#8230;.\u00bfo no? Que tu p\u00fablico se enamore de tus mensajes, te siga, te promocione y viva una experiencia \u00fanica,\u00a0 es un objetivo que todos buscamos, porque con este enganche exclusivo entre los dos ,al final,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,8],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 38: El Storytelling te ayuda a contar historias en marketing<\/title>\n<meta name=\"description\" content=\"Emocionar a tu p\u00fablico es el primer paso para crear la confianza definitiva que har\u00e1 que te compre. \u00a1Emocionar es storytelling! 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