{"id":1729,"date":"2021-04-27T08:55:30","date_gmt":"2021-04-27T06:55:30","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1729"},"modified":"2021-05-01T12:45:15","modified_gmt":"2021-05-01T10:45:15","slug":"b4b-evolucion-b2b","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/b4b-evolucion-b2b\/","title":{"rendered":"Episodio 28: B4B la evoluci\u00f3n del B2B para empresas del siglo XXI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>El <strong>B4B<\/strong> es la evoluci\u00f3n\u00a0 del <strong>B2B<\/strong> para las <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> del siglo XXI.<\/p>\n<p>\u00bfTodav\u00eda haces marketing B2B? \u00bfTe estas planteando evolucionar al <strong>B4B o Business for Business<\/strong>?<\/p>\n<p>Como ya sabes el mundo de la venta ha cambiado mucho en los \u00faltimos 30 a\u00f1os:<\/p>\n<ul>\n<li>Hemos pasado de un modelo de <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">ventas<\/a> presencial a uno de <strong>vendedor h\u00edbrido<\/strong>.<\/li>\n<li>Hemos pasado de un liderazgo 1.0 jer\u00e1rquico, al <strong>liderazgo 3.0<\/strong> de empoderamiento.<\/li>\n<li>Hemos pasado de una venta unidireccional a una venta <strong>omnicanal<\/strong>.<\/li>\n<li>Hemos pasado del concepto de ofrecer productos a cubrir necesidades a trav\u00e9s de la <strong>venta consultiva.<\/strong><\/li>\n<\/ul>\n<p>En fin, que todo ha evolucionado.<\/p>\n<p>Es el momento de plantearte qu\u00e9 estrategia est\u00e1s siguiendo a la vez que piensas si debes cambiarla para\u00a0 ser una empresa del siglo XXI y conseguir vender m\u00e1s en un mundo digital.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left; padding-left: 80px;\">\u25b6 \u00a0<em>\u00a0Escucha ahora el podcast : <\/em><a href=\"https:\/\/leaderselling.com\/venta-consultiva\/\" target=\"_blank\" rel=\"noopener\"><em>\u00ab\u00bfQu\u00e9 es la Venta Consultiva?\u00ab.<\/em><\/a><\/p>\n<p><em>\u00a0<\/em><\/p>\n<h2><strong>Diferencias entre el B2B y el B4B<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Lo que a simple vista te puede resultar insignificante, el cambio del \u201cto\u201d al \u201cfor\u201d, esconde mucha m\u00e1s tralla de lo que te imaginas.<\/p>\n<p>En el modelo antiguo del B2B se creaba la estrategia de ventas a partir del budget anual establecido.<\/p>\n<p>Los clientes son pasivos y aceptan lo que les vendes.<\/p>\n<p>En cambio en el modelo actual <strong>B4B la humanizaci\u00f3n y la comunicaci\u00f3n<\/strong> con el cliente es la base de la estrategia.<\/p>\n<p>En este modelo el cliente es activo y demanda unas soluciones que las empresas intentan cubrir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 28: <\/em><\/strong><strong><em>\u00ab<\/em><\/strong> <strong><em>B4B la evoluci\u00f3n del B2B para empresas del siglo XXI\u00bb<\/em><\/strong><\/p>\n<p><strong><em>\u00a0<iframe id=\"audio_69148156\" style=\"width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_69148156_6_1.html\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/em><\/strong><\/p>\n<p><strong><em>\u00a0<iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3wESm3au7n4WBJiXPIT4Zd\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/em><\/strong><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<h2><strong>\u00bfC\u00f3mo haces el cambio de empresa B2B a B4B?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Podemos resumir en 5 los principales pasos que tu empresa debe tener en cuenta para transformarse en una empresa del siglo XXI:<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udf1e \u00a0No seas endog\u00e1mico, no pienses en ti. Piensa en tu <strong>cliente<\/strong> por encima de todo.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udce3 \u00a0<strong>Conversa<\/strong> y dialoga con tu cliente<\/p>\n<p style=\"padding-left: 80px;\">\ud83e\udd1d \u00a0<strong>Acomp\u00e1\u00f1ale<\/strong> a trav\u00e9s del embudo y ay\u00fadalo a encontrar lo que est\u00e1 buscando<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udc95 \u00a0Haz marketing emocional: la <strong>confianza<\/strong> es la base de la venta<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd1d Potencia la <strong>mejora continua<\/strong>, para ir avanzando poco a poco en la direcci\u00f3n marcada.<\/p>\n<p>Si quieres profundizar en este tema te aconsejo que leas \u00e9ste post de Sonia Duro Limia<\/p>\n<p style=\"text-align: center;\">\ud83d\udc49 \u00bb<a href=\"https:\/\/soniadurolimia.com\/b4b-negocios\/\" target=\"_blank\" rel=\"noopener\"><em>B4B: la evoluci\u00f3n natural del B2B que lleva al \u00e9xito a las empresas del siglo XXI<\/em><\/a><em>\u00ab<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: <a href=\"https:\/\/twitter.com\/loredibattista\" target=\"_blank\" rel=\"noopener\">@Lorena Di Battista<\/a>, <a href=\"https:\/\/twitter.com\/fernandodeleone\" target=\"_blank\" rel=\"noopener\">@Fernando de Leon<\/a>, <a href=\"https:\/\/twitter.com\/davidtomas\" target=\"_blank\" rel=\"noopener\">@David Tomas<\/a> y <a href=\"https:\/\/twitter.com\/MATrabado\" target=\"_blank\" rel=\"noopener\">@Miguel Angel Trabado<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos de la transformaci\u00f3n digital y sus diferencias con la digitalizaci\u00f3n \u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\ude80 Este episodio est\u00e1 patrocinado por <strong>Printful \ud83d\udc49<\/strong>\u00a0Pon en marcha lo que aprendas hoy con Printful.<\/p>\n<p>Visita<a href=\"https:\/\/www.printful.com\/es\/emprendedores\" target=\"_blank\" rel=\"nofollow noopener\"> https:\/\/redcast.link\/printful,<\/a> y descubre todo lo que puedes vender con un 20% de descuento por venir desde Redcast.<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 28: B4B la evoluci\u00f3n del B2B para empresas del siglo XXI a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El B4B es la evoluci\u00f3n\u00a0 del B2B para las empresas del siglo XXI. \u00bfTodav\u00eda haces marketing B2B? \u00bfTe estas planteando evolucionar al B4B o Business for Business? Como ya sabes el mundo de la venta ha cambiado mucho en los \u00faltimos 30 a\u00f1os: Hemos pasado&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,17],"tags":[],"class_list":["post-1729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 28: B4B la evoluci\u00f3n del B2B para empresas del siglo XXI -<\/title>\n<meta name=\"description\" content=\"\u00bfTodav\u00eda haces marketing B2B? \u00bfQuieres evolucionar hacia el B4B y ser una empresa del siglo XXI? 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