{"id":1669,"date":"2021-04-06T07:57:42","date_gmt":"2021-04-06T05:57:42","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1669"},"modified":"2021-05-01T12:45:14","modified_gmt":"2021-05-01T10:45:14","slug":"marketing-contenidos-para-potenciar-tu-marca","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/marketing-contenidos-para-potenciar-tu-marca\/","title":{"rendered":"Episodio 25: \u00a0Marketing de contenidos para potenciar tu marca"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u00bfSabes qu\u00e9 es el <strong><a href=\"https:\/\/leaderselling.com\/ca\/bancos-imagenes-videos-gratis-descargar\/\">marketing de contenidos<\/a><\/strong>?<\/p>\n<p>\u00bfPor qu\u00e9 el marketing de <a href=\"https:\/\/leaderselling.com\/ca\/que-es-el-newsjacking\/\">contenidos<\/a> te ayuda a <strong>potenciar tu <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a><\/strong>?<\/p>\n<p>Si quieres tener una estrategia de marketing bien dise\u00f1ada no puedes obviar este punto ya que es uno de los pilares b\u00e1sicos en los que se basa el <strong><a href=\"https:\/\/leaderselling.com\/ca\/seo-local-google-my-business\/\">SEO<\/a><\/strong> y el <strong>inbound marketing<\/strong>.<\/p>\n<p>De todo esto vamos a hablar en este episodio de hoy.<\/p>\n<p>\u00bfTienes ya tu estrategia de <strong>Digital Selling<\/strong> definida? \u00bfA\u00fan no? Pues antes de continuar te dejo el podcast donde te hablamos de los pasos b\u00e1sicos que debes tener en cuenta para vender m\u00e1s en internet con el Digital Selling<\/p>\n<p>&nbsp;<\/p>\n<p>\u25b6 \u00a0<em>\u00a0Escucha ahora el podcast : \u00ab<a href=\"https:\/\/leaderselling.com\/aprende-a-crear-tu-estrategia-de-digital-selling-parte-2\/\" target=\"_blank\" rel=\"noopener\">Crea tu estrategia de Digital Selling<\/a><\/em> <em>\u00ab.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el Marketing de Contenidos?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>El <strong>Marketing de Contenidos<\/strong> es una manera de provocar el engagement de tu p\u00fablico objetivo y hacer crecer tu red de leads y clientes potenciales.<\/p>\n<p>El Marketing de Contenidos o <strong>Content Marketing<\/strong> consiste en difundir contenido relevante y \u00fatil para el p\u00fablico objetivo al que una empresa, organizaci\u00f3n o particular se dirige y que busca la consecuci\u00f3n de los objetivos marcados.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 25: <\/em><\/strong><strong><em>\u00abMarketing de contenidos para potenciar tu marca<\/em><\/strong><strong><em>\u00bb<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1><iframe id=\"audio_68087887\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_68087887_6_1.html?c1=a730c9\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h1>\n<h1><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3NZQ4vK1lXd9qjbDmaCRh9\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/h1>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 debes hacer Marketing de Contenidos?<\/strong><\/h2>\n<p>Quiz\u00e1s te est\u00e1s preguntando por qu\u00e9 debes incluir el marketing de contenidos en tu d\u00eda a d\u00eda y la respuesta es sencilla, porque te ayuda a:<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"padding-left: 80px;\">\ud83e\udd49Mejora tu imagen de marca, tu \u00a0<strong>branding<\/strong>. Si le das a tus usuarios contenidos \u00fatiles y personalizados, mejorar\u00e1s tu reputaci\u00f3n y visibilidad.<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83e\udd1d Te permite <strong>generar relaciones<\/strong> directas y cercanas con tus usuarios de forma natural y abierta y aumentar tus seguidores<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\udcb2 Es m\u00e1s barato y m\u00e1s <strong>rentable<\/strong> que otras acciones como la publicidad<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\udd1d Mejora tu posicionamiento en buscadores le gusta a google, haces <strong>SEO<\/strong><\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83e\udd14 Te hace pensar inevitablemente en tus usuarios, en tu <strong>buyer persona<\/strong>, \u00a0con la infinidad de ventajas que ello conlleva.<\/h4>\n<h4 style=\"padding-left: 80px;\">\ud83d\udca5 Aumentas el <strong>tr\u00e1fico<\/strong> a tu web\/Blog.<\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fmarketing-contenidos-para-potenciar-tu-marca%2F&#038;text=Producir%20contenidos%20sin%20planificaci%C3%B3n%20es%20como%20hacer%20un%20viaje%20en%20coche%20sin%20un%20GPS&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank'rel=\"noopener noreferrer\">Producir contenidos sin planificaci\u00f3n es como hacer un viaje en coche sin un GPS <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fmarketing-contenidos-para-potenciar-tu-marca%2F&#038;text=Producir%20contenidos%20sin%20planificaci%C3%B3n%20es%20como%20hacer%20un%20viaje%20en%20coche%20sin%20un%20GPS&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Es por eso que, en la elaboraci\u00f3n de un plan de contenidos, definimos todos los pasos de la estrategia de Marketing de Contenidos de la empresa, empezando por la persona.<\/p>\n<p>Si quieres saber m\u00e1s sobre c\u00f3mo crear los contenidos y conseguir captar la atenci\u00f3n de tu futuro cliente, te aconsejo que leas este post donde encontrar\u00e1s respuesta a muchas de las preguntas que tienes ahora mismo.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"titulo\" style=\"padding-left: 80px;\">\ud83e\uddf2 \u00ab<a href=\"https:\/\/soniadurolimia.com\/marketing-de-contenidos-que-es\/\" target=\"_blank\" rel=\"noopener\">Qu\u00e9 es Marketing de Contenidos y por qu\u00e9 es clave para atraer clientes\u00bb<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Si has llegado hasta aqu\u00ed, es el momento de plantearte incorporar a tu<strong> estrategia de marketing digital<\/strong> los contenidos de una manera eficiente para conseguir tus objetivos lo antes posible \u00bfQu\u00e9 opinas? \ud83d\udc47\ud83d\udcac<\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos la felicidad y de c\u00f3mo te ayuda a tener una empresa m\u00e1s productiva y por lo tanto \u00a0vender m\u00e1s. \u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\ude80 Este episodio est\u00e1 patrocinado por <strong>Printful \ud83d\udc49<\/strong>\u00a0Pon en marcha lo que aprendas hoy con Printful.<\/p>\n<p>Visita <a href=\"https:\/\/www.printful.com\/es\/emprendedores\" target=\"_blank\" rel=\"noopener\">https:\/\/redcast.link\/printful<\/a>, y descubre todo lo que puedes vender con un 20% de descuento por venir desde Redcast.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 25: \u00a0Marketing de contenidos para potenciar tu marca a les teves xarxes socials<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es el marketing de contenidos? \u00bfPor qu\u00e9 el marketing de contenidos te ayuda a potenciar tu marca? Si quieres tener una estrategia de marketing bien dise\u00f1ada no puedes obviar este punto ya que es uno de los pilares b\u00e1sicos en los que se&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 25: \u00a0Marketing de contenidos para potenciar tu marca -<\/title>\n<meta name=\"description\" content=\"El marketing de 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