{"id":1556,"date":"2021-03-16T09:53:20","date_gmt":"2021-03-16T08:53:20","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1556"},"modified":"2021-03-22T18:54:21","modified_gmt":"2021-03-22T17:54:21","slug":"episodio-22-estrategia-de-social-ads-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/episodio-22-estrategia-de-social-ads-para-tu-empresa\/","title":{"rendered":"Episodio 22. Fundamentos para crear una estrategia de social ads para tu empresa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>El Social Ads para tu empresa o <a href=\"https:\/\/leaderselling.com\/ca\/que-es-el-newsjacking\/\">publicidad<\/a> en las <a href=\"https:\/\/leaderselling.com\/ca\/bancos-imagenes-videos-gratis-descargar\/\">redes sociales<\/a>\u00a0 \u00bfEs una inversi\u00f3n o un gasto?<\/p>\n<p>Seg\u00fan Sonia Duro Limia es una NECESIDAD en may\u00fasculas.<\/p>\n<p>La publicidad que planificas en social media es m\u00e1s f\u00e1cil de controlar su retorno que la que realizas por ejemplo en una marquesina de autob\u00fas o radio. Aqu\u00ed sabes exactamente cuanta gente da al click y cuanta s\u00f3lo mira.<\/p>\n<p>Por eso, si lo analizas bien, una campa\u00f1a de social ads para tu empresa, no es tan cara y tiene mucho m\u00e1s retorno que los otros medios no digitales.<\/p>\n<p>Aunque una cosa es cierta, no vale publicar en todas las redes, tienes que escoger muy bien donde est\u00e1 tu <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">buyer persona<\/a> para apostar por ese medio .<\/p>\n<p>\u00bfQu\u00e9 no sabes cu\u00e1l es tu red mejor para publicar? Escucha \u00e9ste episodio donde te lo contamos:<\/p>\n<p>&nbsp;<\/p>\n<p>\u25b6 \u00a0<em>\u00a0<a href=\"https:\/\/leaderselling.com\/cuales-son-las-mejores-redes-para-empresa\/\" target=\"_blank\" rel=\"noopener\">\u00bfCu\u00e1les son las mejores redes sociales para mi empresa?<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es Social Ads?<\/strong><\/h2>\n<p>Social Ads es la publicidad que hacemos en las redes sociales. Es una gran herramienta que tenemos a nuestra disposici\u00f3n para llegar a nuestro p\u00fablico objetivo.<\/p>\n<p>Son un canal excelente para aumentar la visibilidad de nuestra <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a>, crear una comunidad, aumentar la conversi\u00f3n y las <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">ventas<\/a>.<\/p>\n<p>\u00bfTe has planteado hacer publicidad en redes sociales? Es m\u00e1s econ\u00f3mica de lo que te imaginas, aunque eso s\u00ed, debes definir muy bien tus objetivos y redes que atacar, de lo contrario no te servir\u00e1 para mucho.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 22: \u00a0Fundamentos para crear una estrategia de social ads para tu empresa<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"audio_66864490\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_66864490_6_1.html?c1=ff6600\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/2DXoqXG18ctA8bBMKmxL9s\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Pasos de la estrategia de Social Ads<\/h2>\n<p>Son varias las fases que debes tener en cuenta si quieres preparar una estrategia de Social Ads que te funcione y obtengas el retorno esperado, apunta \u00e9stos :<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 80px;\">\ud83c\udfaf Definir los objetivos de la campa\u00f1a: \u00bfQu\u00e9 objectivo quieres obtener de la campa\u00f1a? Ojo este objetivo es diferente de tu objetivo como marca, este es otro tema.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcc8 Validar los KPI\u2019s: \u00bfC\u00f3mo vas a medir los resultados de tu campa\u00f1a: CTR, Conversiones o Engangement?<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udd2e Escoger la RRSS correcta: es b\u00e1sico para tu \u00e9xito, \u00bfYa has escuchado nuestro <a href=\"https:\/\/leaderselling.com\/cuales-son-las-mejores-redes-para-empresa\/\" target=\"_blank\" rel=\"noopener\">podcast<\/a>?<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udcb2 Destina un presupuesto: hay 2 variables a tenir en cuenta: la inversi\u00f3n propia en la plataforma de RRSS y el coste de gesti\u00f3n de la campa\u00f1a.<\/p>\n<p style=\"padding-left: 80px;\">\ud83d\udca5 Analiza cont\u00ednuamente: hay que tener la campa\u00f1a varios dias para que el <a href=\"https:\/\/leaderselling.com\/ca\/novedades-del-algoritmo-de-linkedin\/\">algoritmo<\/a> aprenda a qui\u00e9n mostrar nuestro anuncio. Analiza los resultados para modificar algo si procede. Tienes varias plataformas para analizar tus resultados por ejemplo @<a href=\"https:\/\/twitter.com\/Metricool_es\" target=\"_blank\" rel=\"noopener\">Metricool<\/a> \u00a0o @<a href=\"https:\/\/twitter.com\/HootsuiteES\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Si a todo lo anterior te trabajas bien una landing page con todos sus puntos fuertes, seguro que conseguiras tus objetivos.<\/p>\n<p>Adem\u00e1s de todo lo anterior, recuerda: Una campa\u00f1a de Social Ads no es una estrategia, s\u00f3lo es una acci\u00f3n m\u00e1s del <a href=\"https:\/\/soniadurolimia.com\/guia-definitiva-crear-plan-social-de-media-marketing\/\">Social Media Plan<\/a>. As\u00ed que no dejes en manos de la publicidad \u00fanicamente, tu visibilidad y marca corporativa.<\/p>\n<p>&nbsp;<\/p>\n<p>El \u00e9xito de tu marca es un c\u00famulo de cosas, empezando por tus propios <a href=\"https:\/\/leaderselling.com\/employee-advocacy\/\" target=\"_blank\" rel=\"noopener\">embajadores de marca<\/a> que son los altavoces m\u00e1s eficaces para potenciar tu imagen y marca.<\/p>\n<p>Menciones del episodio: @<a href=\"https:\/\/twitter.com\/loredibattista\" target=\"_blank\" rel=\"noopener\">Lorena Di Battista<\/a> @<a href=\"https:\/\/twitter.com\/AnaIvarsParcero\" target=\"_blank\" rel=\"noopener\">Ana Ivars<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, hablaremos de los nuevos embudos de venta y c\u00f3mo hacer uno especifico para <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">LinkedIn<\/a>. \u00a1Ag\u00e9ndalo el martes!<\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1Vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a linkedin. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 22. Fundamentos para crear una estrategia de social ads para tu empresa a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El Social Ads para tu empresa o publicidad en las redes sociales\u00a0 \u00bfEs una inversi\u00f3n o un gasto? Seg\u00fan Sonia Duro Limia es una NECESIDAD en may\u00fasculas. La publicidad que planificas en social media es m\u00e1s f\u00e1cil de controlar su retorno que la que realizas&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,8],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundamentos para crear la estrategia de Social Ads para tu empresa<\/title>\n<meta name=\"description\" content=\"Social ads para tu empresa o la publicidad en RRSS: \u00bfInversi\u00f3n o gasto? 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