{"id":1478,"date":"2021-02-16T10:43:05","date_gmt":"2021-02-16T09:43:05","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1478"},"modified":"2021-02-16T12:03:08","modified_gmt":"2021-02-16T11:03:08","slug":"automatizacion-marketing-de-tu-negocio-b2b","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/automatizacion-marketing-de-tu-negocio-b2b\/","title":{"rendered":"Episodio 18. Automatizaci\u00f3n del marketing de tu negocio B2B"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Hoy te hablamos de la <strong>automatizaci\u00f3n del marketing de tu negocio B2B<\/strong>.<\/p>\n<p>Un episodio muy especial por dos razones: la primera es que no te lo vamos a contar nosotras, si no que , el protagonista es nuestro <strong>invitado Antonio Ortega<\/strong> , consultor de marketing digital especializado en embudos de venta. Y fundador de la empresa <a href=\"https:\/\/www.optimizatufunnel.com\/\" target=\"_blank\" rel=\"noopener\">Optimizatufunnel.com<\/a> y del <a href=\"https:\/\/institutodemarketing.pro\/\" target=\"_blank\" rel=\"noopener\">institutodemarketing.pro<\/a>.<\/p>\n<p>La segunda raz\u00f3n es que las <strong>automatizaciones <\/strong>es una parte fundamental en cualquier <strong>estrategia de Digital Selling<\/strong>, como ya te contamos en nuestro episodio dedicado a estrategia, \u00bfte acuerdas? \u00bfno? Pues no te preocupes, aqu\u00ed te dejo el link para que puedas ponerte al d\u00eda antes de avanzar.<\/p>\n<p>&nbsp;<\/p>\n<p>\u25b6 \u00a0<strong><em><a href=\"https:\/\/leaderselling.com\/aprende-a-crear-tu-estrategia-de-digital-selling-parte-2\/\" target=\"_blank\" rel=\"noopener\">Estrategia de Digital Selling (parte 2)<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 son las automatizaciones de marketing?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>El\u00a0<strong>Marketing\u00a0Automation<\/strong> o la <strong>Automatizaci\u00f3n del\u00a0Marketing<\/strong>\u00a0es el \u00a0software que est\u00e1 dise\u00f1ado para ejecutar todas aquellas tareas realizadas en las estrategias de\u00a0marketing digital\u00a0de una forma m\u00e1s r\u00e1pida y eficiente.<\/p>\n<p>Gracias a las automatizaciones puedes desarrollar procesos de marketing complejos que, de manera natural, ser\u00edan mucho m\u00e1s dificultosos o no se podr\u00edan hacer. Por ejemplo, \u00bfte imaginas enviando un mail a cada una de las personas que te pide suscribirse a tu <a href=\"https:\/\/leaderselling.com\/ca\/guest-blogging-que-es\/\">blog<\/a>? O \u00bfTe imaginas enviar un mail de agradecimiento cada vez que alguien se descarga tu ebook?<\/p>\n<p>Seguro que no, por eso hoy te hablamos de las automatizaciones que te facilitaran todos estos procesos de manera natural.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de escuchar nuestro Episodio 18: \u00a0Automatizaciones para tu negocio B2B<\/em><\/strong><\/p>\n<p><iframe id=\"audio_65464604\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_65464604_6_1.html?c1=a623cb\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/52RtMGOd4xouViwyR9LJ8T\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Ventajas de automatizar tu negocio B2B<\/h2>\n<p>Son muchas las ventajas de <strong>automatizar tu estrategia de marketing<\/strong>, entre otras tienes estas:<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"padding-left: 120px;\">\ud83c\udfaf\u00a0 \u00a0 \u00a0 Segmentaci\u00f3n autom\u00e1tica de tu p\u00fablico objetivo<\/h3>\n<h3 style=\"padding-left: 120px;\">\u23f1\u00a0\u00a0\u00a0\u00a0 Ahorro de tiempo<\/h3>\n<h3 style=\"padding-left: 120px;\">\ud83c\udf3c\u00a0 \u00a0 \u00a0 Mayor efectividad en el cultivo de leads.<\/h3>\n<h3 style=\"padding-left: 120px;\">\ud83d\udcca\u00a0 \u00a0 \u00a0 Capacidad de analizar y monitorizar tus acciones<\/h3>\n<h3 style=\"padding-left: 120px;\">\ud83d\udc69\u200d\ud83d\udcbb\u00a0 \u00a0 \u00a0 Posibilidad de integraci\u00f3n con tu CRM<\/h3>\n<h3 style=\"padding-left: 120px;\">\ud83d\udcf2\u00a0 \u00a0 \u00a0 Gesti\u00f3n omnicanal de los leads<\/h3>\n<p>&nbsp;<\/p>\n<p>\u00bfQuieres saber m\u00e1s de <strong>automatizaci\u00f3n<\/strong>?<\/p>\n<p>Aqu\u00ed te dejo \u00e9ste video de la agencia <a href=\"https:\/\/twitter.com\/InboundCycle\" target=\"_blank\" rel=\"noopener\">@inboundcycle<\/a> donde te lo explica de una manera r\u00e1pida.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"\u00bfQu\u00e9 es la automatizaci\u00f3n del marketing?\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/8gYPQOU53Ck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>En nuestro pr\u00f3ximo episodio, cambiamos de tercio y vamos a hablarte de los d\u00edas y horas m\u00e1s buenas para publicar contenido en cada una de las redes.<\/p>\n<p>&nbsp;<\/p>\n<p>Menciones del episodio: <a href=\"https:\/\/twitter.com\/optimizafunnel\" target=\"_blank\" rel=\"noopener\">@optimizafunnel<\/a> <a href=\"https:\/\/twitter.com\/Mailchimp\" target=\"_blank\" rel=\"noopener\">@mailchimp<\/a> <a href=\"https:\/\/keap.com\/\" target=\"_blank\" rel=\"noopener\">@infusionsoft<\/a> <a href=\"https:\/\/twitter.com\/ActiveCampaign\">@activecampaign<\/a><\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 18. Automatizaci\u00f3n del marketing de tu negocio B2B a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy te hablamos de la automatizaci\u00f3n del marketing de tu negocio B2B. Un episodio muy especial por dos razones: la primera es que no te lo vamos a contar nosotras, si no que , el protagonista es nuestro invitado Antonio Ortega , consultor de marketing&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 18. Automatizaci\u00f3n del marketing de tu negocio B2B -<\/title>\n<meta name=\"description\" content=\"La automatizaci\u00f3n del marketing de tu negocio B2B es la base para ser m\u00e1s eficiente en tu trabajo, centrarte en el cliente y vender m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/automatizacion-marketing-de-tu-negocio-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episodio 18. Automatizaci\u00f3n del marketing de tu negocio B2B -\" \/>\n<meta property=\"og:description\" content=\"La automatizaci\u00f3n del marketing de tu negocio B2B es la base para ser m\u00e1s eficiente en tu trabajo, centrarte en el cliente y vender m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leaderselling.com\/automatizacion-marketing-de-tu-negocio-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Leaderselling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-16T09:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T11:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2021\/02\/leader-selling-podcast-18-automatizaciones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leader Selling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:site\" content=\"@LeaderSelling\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leader Selling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/automatizacion-marketing-de-tu-negocio-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leaderselling.com\\\/automatizacion-marketing-de-tu-negocio-b2b\\\/\"},\"author\":{\"name\":\"Leader Selling\",\"@id\":\"https:\\\/\\\/leaderselling.com\\\/ca\\\/#\\\/schema\\\/person\\\/78b5c2d79927350cfe2b7bfcebbe0e45\"},\"headline\":\"Episodio 18. 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