{"id":1189,"date":"2020-12-01T09:50:13","date_gmt":"2020-12-01T08:50:13","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1189"},"modified":"2021-01-05T18:15:28","modified_gmt":"2021-01-05T17:15:28","slug":"que-es-el-buyer-persona","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-el-buyer-persona\/","title":{"rendered":"Episodio 7: Como crear tu Buyer Persona"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>En \u00e9ste episodio\u00a0 de nuestro podcast, <strong>Digital Selling para <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> del siglo XXI<\/strong><strong>, <\/strong>te hablamos de que \u00e9s un <strong><a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Buyer Persona<\/a><\/strong> y \u00a0por qu\u00e9 es clave en tu <strong>estrategia de marketing y ventas.<\/strong> Si no te has planteado crear tus buyer persona o c\u00f3mo hacerlos&#8230;..contin\u00faa leyendo.<\/p>\n<p>&nbsp;<\/p>\n<p>\u25b6\ufe0f<em> Escucha el podcast anterior<\/em> \u00ab \u00bf<span style=\"color: #ff0000;\"><a href=\"https:\/\/leaderselling.com\/que-es-el-funnel-de-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qu\u00e9 es el Funnel de Ventas?<\/a><\/span>\u00ab.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el Buyer Persona?<\/strong><\/h2>\n<p>Un <strong>buyer persona<\/strong> es una representaci\u00f3n semi-ficticia de nuestro consumidor final (o potencial) construida a partir su informaci\u00f3n demogr\u00e1fica, comportamiento, necesidades y motivaciones.<\/p>\n<p>Al final, se trata de ponernos a\u00fan m\u00e1s en los zapatos de nuestro p\u00fablico objetivo para entender qu\u00e9 necesitan de nosotros.<\/p>\n<p>El buyer persona es el primer paso de cualquier estrategia de marketing, ya que si no tenemos claro quien es nuestra audiencia, no sabemos qu\u00e9 contenidos publicar, qu\u00e9 les motiva ni que lead magnets crear, por ejemplo.<\/p>\n<p>Tampoco podremos continuar con el <strong>funnel de ventas<\/strong> o el <strong>customer journey.<\/strong>..en fin, para empezar con tu estrategia correcta, vamos a crear tu buyer persona.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de que escuches nuestro Episodio 7 \u00bfQu\u00e9 es el Buyer Persona?<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe id=\"audio_61101330\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_61101330_4_1.html?c1=986aea\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3Y0Q0XAXiy4LHJB8AksK6s\" width=\"100%\" height=\"232\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo crear un Buyer Persona?<\/strong><\/h2>\n<p>Para empezar debes revisar tu base de datos actual para ver si ves <a href=\"https:\/\/leaderselling.com\/ca\/mejores-tendencias-marketing-digital-2023\/\">tendencias<\/a> o procedencias comunes de tus leads, habla con tu equipo de ventas ellos mejor que nadie conocen a tus clientes o tambi\u00e9n reedita tus formularios y crea preguntas que te aporten datos diferenciadores (tama\u00f1o de la empresa, herramientas que usa, etc).<\/p>\n<p>Pero para no perderte en todo \u00e9ste proceso y tenerlo todo controlado, nada mejor que usar las <strong>plantillas <\/strong>buyer persona predise\u00f1adas, hay de todas formas y contenidos aunque nosotras utilizamos la de la agencia <strong>@InboundCycle<\/strong> que te puedes descargar en \u00e9ste link.<\/p>\n<p>&nbsp;<\/p>\n<p>\u25b6\ufe0f <a href=\"https:\/\/soniadurolimia.com\/buyer-persona-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entra aqu\u00ed si quieres descargarte plantillas de buyer persona y aprender m\u00e1s sobre el tema<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 debo hacer el Buyer persona?<\/strong><\/h2>\n<p>Hay 4 motivos por los que deber\u00edas hacerte tu buyer persona:<\/p>\n<p style=\"padding-left: 80px;\">\u2728Saber los contenidos a publicar es b\u00e1sico<\/p>\n<p style=\"padding-left: 80px;\">\u2728Para definir mejor tu customer journey<\/p>\n<p style=\"padding-left: 80px;\">\u2728Aclarar los canales de comunicaci\u00f3n y estrategia de marketing a seguir<\/p>\n<p style=\"padding-left: 80px;\">\u2728Marcar la identidad corporativa de la empresa.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fque-es-el-buyer-persona%2F&#038;text=Conoce%20qu%C3%A9%20es%20el%20%23BuyerPersona%2C%20c%C3%B3mo%20crearlo%20paso%20a%20paso%2C%20plantillas%2C%20ventajas%20y%20por%20qu%C3%A9%20es%20una%20pieza%20fundamental%20en%20tu%20%23estrategiamarketing&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank'rel=\"noopener noreferrer\">Conoce qu\u00e9 es el #BuyerPersona, c\u00f3mo crearlo paso a paso, plantillas, ventajas y por qu\u00e9 es una pieza fundamental en tu #estrategiamarketing <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fleaderselling.com%2Fca%2Fque-es-el-buyer-persona%2F&#038;text=Conoce%20qu%C3%A9%20es%20el%20%23BuyerPersona%2C%20c%C3%B3mo%20crearlo%20paso%20a%20paso%2C%20plantillas%2C%20ventajas%20y%20por%20qu%C3%A9%20es%20una%20pieza%20fundamental%20en%20tu%20%23estrategiamarketing&#038;via=LeaderSelling&#038;related=LeaderSelling' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p>En fin, a modo de resumen, primero debes hacerte tus buyer persona, para poder crear tu <strong>embudo de venta<\/strong>\u00a0 y saber qu\u00e9 contenidos y c\u00f3mo publicar a lo largo del <strong>customer journey<\/strong> de tu cliente.<\/p>\n<p>Si quieres m\u00e1s detalles no dejes de escuchar el podcast, \u00a1Seguro que te ser\u00e1 muy pr\u00e1ctico!<\/p>\n<p>Dejamos el ciclo de ventas que hemos venido desarrollando en \u00e9stos \u00faltimos podcast y en el pr\u00f3ximo cap\u00edtulos, nos pasamos al \u00a1<strong><a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a>!<\/strong><\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">Marca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de Social Selling i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 7: Como crear tu Buyer Persona a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En \u00e9ste episodio\u00a0 de nuestro podcast, Digital Selling para empresas del siglo XXI, te hablamos de que \u00e9s un Buyer Persona y \u00a0por qu\u00e9 es clave en tu estrategia de marketing y ventas. Si no te has planteado crear tus buyer persona o c\u00f3mo hacerlos&#8230;..contin\u00faa&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Buyer Persona?\u00bfC\u00f3mo lo hago? \u00bfPara qu\u00e9 sirve?<\/title>\n<meta name=\"description\" content=\"\ud83c\udfa4 [PODCAST] El Buyer Persona es una figura ficticia que inventamos para que nos ayude a visualizar c\u00f3mo es nuestro comprador ideal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/que-es-el-buyer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Buyer Persona?\u00bfC\u00f3mo lo hago? 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