{"id":1171,"date":"2020-11-24T09:14:03","date_gmt":"2020-11-24T08:14:03","guid":{"rendered":"https:\/\/leaderselling.com\/?p=1171"},"modified":"2021-01-05T18:16:29","modified_gmt":"2021-01-05T17:16:29","slug":"que-es-el-funnel-de-ventas","status":"publish","type":"post","link":"https:\/\/leaderselling.com\/ca\/que-es-el-funnel-de-ventas\/","title":{"rendered":"Episodio 6: \u00bfQu\u00e9 es el funnel de ventas?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>En \u00e9ste episodio\u00a0 de nuestro podcast, <strong>Digital Selling para <a href=\"https:\/\/leaderselling.com\/ca\/12-tips-para-atraer-seguidores-a-tu-perfil-empresa-linkedin\/\">empresas<\/a> del siglo XXI<\/strong><strong>, <\/strong>te vamos a hablar del \u00a0<strong>Funnel de <a href=\"https:\/\/leaderselling.com\/ca\/compras-locas-black-friday\/\">Ventas<\/a><\/strong> y el por qu\u00e9 debes incorporarlo en\u00a0 tu <strong>estrategia de digital selling<\/strong> y conseguir llegar de una manera m\u00e1s personalizada a tus clientes para diferenciarte de tu competencia.<\/p>\n<p>\u25b6\ufe0fEscucha el podcast anterior \u00ab \u00bf<a href=\"https:\/\/leaderselling.com\/que-es-customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qu\u00e9 es el Customer Journey?<\/a>\u00ab.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el Funnel de Ventas?<\/strong><\/h2>\n<p>El <strong>funnel de ventas<\/strong>\u00a0 o <strong>embudo de ventas<\/strong>, es el proceso mediante el que la empresa planea y establece los canales, <a href=\"https:\/\/leaderselling.com\/ca\/que-es-el-newsjacking\/\">contenidos<\/a> y estrategias para ponerse en \u00a0contacto con los consumidores o potenciales clientes, con el objetivo de conseguir cerrar la venta o la conversi\u00f3n del lead entre otros posibles fines.<\/p>\n<p>Dicho de otra manera es la herramienta que te permite visualizar el recorrido del visitante de tu web desde el primer momento que entra hasta que finalmente realiza una compra o la contrataci\u00f3n de tus servicios.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Ahora es el momento de que escuches nuestro<span style=\"color: #000000;\"> Episodio 6: \u00bfQu\u00e9 es el Funnel de Ventas?<\/span><\/em><\/strong><\/p>\n<p><iframe id=\"audio_60782343\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_60782343_4_1.html?c1=9900ff\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/63ZBuK0o6njRQfCfKom9Tz\" width=\"100%\" height=\"232\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><strong>\u00bfCu\u00e1les son las fases del funnel de ventas?<\/strong><\/h2>\n<p>La fases del embudo de conversi\u00f3n de ventas para tu empresa, son b\u00e1sicamente 3: <strong>TOFU, MOFU y BOFU<\/strong>.<\/p>\n<p>Estos 3 conceptos se corresponden con los diferentes estadios del viaje del consumidor (entendidos desde el punto de vista de la empresa) a trav\u00e9s del embudo o funnel de conversi\u00f3n, desde que empieza a interesarse potencialmente por nuestra <a href=\"https:\/\/leaderselling.com\/ca\/como-hacer-una-auditoria-digital-de-tu-marca\/\">marca<\/a> hasta que est\u00e1 listo para comprar.<\/p>\n<h4><strong>TOFU (Top of the funnel): <\/strong><\/h4>\n<p>En \u00e9sta primera fase del embudo, el consumidor sabe que quiere algo, aunque no tiene la necesidad de compra a\u00fan, empieza a buscar informaci\u00f3n por la red, para saber m\u00e1s. Debes captar su inter\u00e9s a trav\u00e9s de contenidos de valor dando a conocer tu marca, producto o servicio. En \u00e9sta fase hacemos principalmente <strong>branding<\/strong>.<strong>\u00a0<\/strong><\/p>\n<h4><strong>MOFU (Middle of the funnel): <\/strong><\/h4>\n<p>Tu consumidor ya tiene m\u00e1s claro lo que quiere, est\u00e1 comparando entre toda la informaci\u00f3n que ha conseguido. Ahora es el momento de darle contenidos m\u00e1s espec\u00edficos a su necesidad y esto lo consigues ofreciendole\u00a0 un lead magnet a la vez que recopilas sus datos. Es el momento de darle tu ebook o newsletter.<\/p>\n<h4><strong>BOFU (Bottom of the funnel): <\/strong><\/h4>\n<p>Esta es la \u00faltima fase del embudo, los usuarios que han llegado a \u00e9ste punto ya est\u00e1n convencidos que quieren que nosotros le hagamos una propuesta m\u00e1s personalizada. Por lo tanto, los contenidos que debemos trabajar en \u00e9sta fase son del tipo webminars, demostraciones o consultorias.<\/p>\n<p>En el siguiente gr\u00e1fico a\u00fan te quedar\u00e1 mucho m\u00e1s claro todo el proceso.<\/p>\n<div id=\"attachment_1179\" style=\"width: 646px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1179\" class=\"wp-image-1179\" title=\"embudo de ventas\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/11\/embudo-ventas-413x189.png\" alt=\"tofu,mofu,bofu\" width=\"636\" height=\"291\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/11\/embudo-ventas-413x189.png 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/11\/embudo-ventas-768x351.png 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/11\/embudo-ventas-700x320.png 700w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/11\/embudo-ventas.png 784w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><p id=\"caption-attachment-1179\" class=\"wp-caption-text\">Fases del funnel de venta<\/p><\/div>\n<h4><\/h4>\n<p>Si quieres m\u00e1s detalles no dejes de escuchar el podcast y si tienes dudas dejanos tu comentario. \u00a1Seguro que te ser\u00e1 muy pr\u00e1ctico!<\/p>\n<p>Siguiendo con el tema del ciclo de venta, no te pierdas nuestro pr\u00f3ximo podcast en el que te hablar\u00e9 del <strong><a href=\"https:\/\/leaderselling.com\/ca\/escucha-activa-social-listening\/\">Buyer Persona<\/a>.<\/strong><\/p>\n<p>No te lo pierdas y contin\u00faa avanzando en tu estrategia de <strong>Digital Selling<\/strong> para \u00a1vender m\u00e1s en internet!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recuerda\u2026<\/strong><\/h2>\n<p>Somos tu agencia y consultora que trabaja para que vendas m\u00e1s en Internet, integrando la fuerza de tu equipo y convirti\u00e9ndolos en Embajadores de Marca.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"podcasts\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"vc_row wpb_row section vc_row-fluid vc_inner \" style=\" text-align:left;\">\n\t\t\t\t<div class=\" full_section_inner clearfix\">\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Ivoox<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a iVoxx\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.ivoox.com\/s_p2_1086948_1.html\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Ivoox-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Ivoox\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Ivoox.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Spotify<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Spotify\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7CBW3KOTAkoSnTti3WoVNY\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Spotify-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Spotify\" loading=\"lazy\"><\/div><\/a>\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Spotify.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n\t\t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a Google Podcast<\/p>\n\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a Google Podcast\"  target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy8zM2M3M2U5NC9wb2RjYXN0L3Jzcw==\"><div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"413\" height=\"161\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Podcasts-Google-Podcast-Catalan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Leader Selling - Podcasts - Google Podcast\" loading=\"lazy\"><\/div><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Et convidem a seguir el podcast &quot;Digital Selling per a empreses del segle XXI&quot; a  Google Podcast.<\/p>\n\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div> \n\t<\/div>\n<\/div>\n<div id=\"linkedin\" class=\"vc_row wpb_row section vc_row-fluid  grid_section\" style=\" text-align:center;\">\n\t<div class=\" section_inner clearfix\">\n\t\t<div class=\"section_inner_margin clearfix\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<p class=\"h4\" style=\"text-align: center;\">Segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/novedades-linkedin-2023\/\">Linkedin<\/a><\/p>\n\t\t\t\t\t<p style=\"text-align: center;\">Si vols trobar oportunitats professionals que t&acute;ajuden a vendre m&eacute;s, segueix-nos a <a href=\"https:\/\/leaderselling.com\/ca\/episodio-118-10-novedades-de-linkedin-del-2023\/\">linkedin<\/a>. Alli seguim donant-te  consells de <a href=\"https:\/\/leaderselling.com\/ca\/social-media-listening\/\">Social Selling<\/a> i Digital Selling.<\/p>\n\t\t\t\t\t<a itemprop=\"url\" title=\"Segueix-nos a LinkedIn\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/leader-selling\/\"><img decoding=\"async\" width=\"955\" height=\"249\" src=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Segueix-nos a  Linkedin\" loading=\"lazy\" srcset=\"https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big.jpg 955w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-413x108.jpg 413w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-768x200.jpg 768w, https:\/\/leaderselling.com\/wp-content\/uploads\/2020\/10\/Leader-Selling-Segueix-nos-a-Linkedin-Big-700x183.jpg 700w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\"><\/a>\n\t\t\t\t\t<p style=\"text-align: center;\">Deixa&acute;ns els teus dubtes, comentaris i sugger&egrave;ncies.<\/p>\n\t\t\t\t\t<p style=\"text-align: center;\"><strong>Aquest post es per a tu, volem parlar del que tu vols i necessites saber.<\/strong><\/p>\n\t\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p class=\"h4 compartir\" style=\"text-align: center;\">Comparteix Episodio 6: \u00bfQu\u00e9 es el funnel de ventas? a les teves xarxes socials<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En \u00e9ste episodio\u00a0 de nuestro podcast, Digital Selling para empresas del siglo XXI, te vamos a hablar del \u00a0Funnel de Ventas y el por qu\u00e9 debes incorporarlo en\u00a0 tu estrategia de digital selling y conseguir llegar de una manera m\u00e1s personalizada a tus clientes para&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQue es el funnel de ventas y cu\u00e1les son sus fases?<\/title>\n<meta name=\"description\" content=\"\ud83c\udfa4 [PODCAST] Mediante el funnel de ventas establecemos los canales y contenidos personalizados para contactar con nuestros clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leaderselling.com\/que-es-el-funnel-de-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQue es el funnel de ventas y cu\u00e1les son sus fases?\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udfa4 [PODCAST] Mediante el funnel de ventas establecemos los canales y contenidos personalizados para contactar con nuestros clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leaderselling.com\/que-es-el-funnel-de-ventas\/\" \/>\n<meta property=\"og:site_name\" content=\"Leaderselling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/leaderselling\/\" \/>\n<meta property=\"article:published_time\" 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