{"id":2833,"date":"2022-06-22T13:15:49","date_gmt":"2022-06-22T11:15:49","guid":{"rendered":"https:\/\/leaderselling.com\/social-selling\/"},"modified":"2022-07-01T10:46:45","modified_gmt":"2022-07-01T08:46:45","slug":"social-selling","status":"publish","type":"page","link":"https:\/\/leaderselling.com\/ca\/social-selling\/","title":{"rendered":"Social Selling"},"content":{"rendered":"

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Social Selling: l\u2019 estrat\u00e8gia per digitalitzar el teu departament comercial i vendre m\u00e9s amb LinkedIn<\/h1>\n

[\/vc_column_text][vc_empty_space height=”50px” el_class=”adaptable”]Demana el teu pressupost<\/a>[vc_empty_space height=”250px” el_class=”espacio”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”100px” el_class=”adaptable”][vc_column_text]<\/p>\n

Aprofites LinkedIn per captar m\u00e9s clients?<\/h2>\n

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Els millors venedors B2B-B4B es relacionen amb els seus clients de manera digital<\/p>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_left” el_id=”candidatos” transition_delay=”500″][vc_column_inner width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_single_image image=”276″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text el_class=”destacado talento”]Social Selling[\/vc_column_text][vc_column_text el_class=”talento”]<\/p>\n

78% dels venedors que fan Social Selling venen m\u00e9s que els que no ho fan<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_single_image image=”2830″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text el_class=”destacado talento”]Captaci\u00f3 de clients[\/vc_column_text][vc_column_text el_class=”talento”]<\/p>\n

42% dels venedors generen m\u00e9s de la meitat de la seva facturaci\u00f3 als canals digitals.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_single_image image=”2826″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text el_class=”destacado talento”]Venta H\u00edbrida[\/vc_column_text][vc_column_text el_class=”talento”]<\/p>\n

68 % dels venedors combinen una estrat\u00e8gia de venta digital i presencial<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_single_image image=”2828″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text el_class=”destacado talento”]Visita Comercial[\/vc_column_text][vc_column_text el_class=”talento”]<\/p>\n

76 % dels compradors prefereixen parlar amb comercials a les xarxes socials<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_image=”196″][vc_column][vc_empty_space height=”100px” el_class=”adaptable”][vc_column_text]<\/p>\n

Millora els resultats del teu equip de vendes amb Social Selling<\/span><\/h2>\n

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F\u00f3rmula VRA per a la teva estrat\u00e8gia de Social Selling<\/span><\/p>\n

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VISIBILITAT<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”grande”]R[\/vc_column_text][vc_column_text]<\/p>\n

REPUTACI\u00d3<\/p>\n

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ATRACCI\u00d3 DEL CLIENT<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_left” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”descripcion”][vc_column width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_empty_space height=”2px” el_class=”borde-rosa”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text el_class=”pretitulo”]Social Selling[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50px” el_class=”nomobile”][vc_empty_space height=”2px” el_class=”borde-gris”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text]<\/p>\n

Preparem als venedors per a que utilitzin la F\u00f3rmula VRA<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”element_from_bottom” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”descripcion” transition_delay=”500″][vc_column width=”1\/4″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text]La forma de vendre ha canviat perque la forma de comprar ha canviat. Enviar missatges de venda per LinkedIn sense coneixer\u00a0 al destinatari es fer porta freda digital<\/strong>. I aix\u00f2 fa anys que no funciona.<\/p>\n

Per aix\u00f2, a LinkedIn (i a les Xarxes Socials en general) preparem als equips de venda<\/strong> per ser visibles, augmentar la seva reputaci\u00f3 i atraure clients.[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”2845″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space height=”30px”][vc_column_text el_class=”texto-rosa”]> La Formaci\u00f3 en Social Selling \u00e9s la base de la Venda H\u00edbrida i Venda Digital <[\/vc_column_text][vc_empty_space height=”50px”][vc_single_image image=”2842″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row row_type=”parallax” parallax_content_width=”in_grid” text_align=”left” full_screen_section_height=”no” background_image=”926″][vc_column][vc_empty_space height=”450px”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_left” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”descripcion oculto”][vc_column width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_empty_space height=”2px” el_class=”borde-rosa”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text el_class=”pretitulo”]Metodolog\u00eda[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50px” el_class=”nomobile”][vc_empty_space height=”2px” el_class=”borde-gris”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text]<\/p>\n

Utilizamos dos enfoques<\/h2>\n

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<strong>Linkedin PULL<\/strong><\/p><\/div>[vc_column_text]La f\u00f3rmula VRA convierte al vendedor en un foco de atracci\u00f3n para los potenciales clientes, gracias a:<\/p>\n

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  • su perfil personal optimizado y posicionable para las b\u00fasquedas.<\/li>\n
  • la demostraci\u00f3n de su Know How a trav\u00e9s de sus publicaciones.<\/li>\n
  • el dinamismo y la interacci\u00f3n con sus potenciales clientes.<\/li>\n<\/ul>\n

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    <strong>LinkedIn PUSH<\/strong><\/p><\/div>[vc_column_text]Dise\u00f1amos un plan de acciones para desarrollar en LinkedIn, empezando por la prospecci\u00f3n del cliente ideal y terminando en la propuesta de una visita comercial[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_class=”texto-rosa”]> Aprovecha todas las oportunidades que ofrece LinkedIn para vender <[\/vc_column_text][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row row_type=”parallax” parallax_content_width=”in_grid” text_align=”left” full_screen_section_height=”no” background_image=”928″ el_class=”oculto”][vc_column][vc_empty_space height=”450px”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_left” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”descripcion”][vc_column width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_empty_space height=”2px” el_class=”borde-rosa”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text el_class=”pretitulo”]Sales Navigator[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50px” el_class=”nomobile”][vc_empty_space height=”2px” el_class=”borde-gris”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text]<\/p>\n

    L\u2019eina que potencia la prospecci\u00f3 dels teus futurs clients<\/h2>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”element_from_bottom” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”descripcion” transition_delay=”500″][vc_column width=”1\/4″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text el_class=”destacado”]Sales Navigator \u00e9s l\u2019eina de LinkedIn que ajuda els comercials a seleccionar millor els clients potencials.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Te 12 filtres m\u00e9s que el buscador convencional de LinkedIn, incl\u00f2s el tamany de l\u2019empresa que busques o el n\u00famero de treballadors. Pots \u00a0enviar missatges privats a qualsevol usuari de la xarxa.<\/p>\n

    Sense dubte \u00e9s l\u2019eina que fa la diferencia pels comercials venedors.<\/p>\n

    T\u2019ajudem a utilizar-la.[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”datos”][vc_column_inner width=”1\/3″][vc_single_image image=”2821″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]Incrementa un 15% el pipeline[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”2819″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]Augmenta un 17% el tancament de visites comercials[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”2823″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]Aconsegueix el 42% m\u00e9s de negocis grans[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=”mini”]* Datos de Linkedin[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_class=”texto-rosa”]> Els venedors que fan servir els canals digitals tanquen m\u00e9s acords <[\/vc_column_text][vc_empty_space height=”50px” el_class=”adaptable”][vc_single_image image=”2842″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_image=”216″ el_id=”retener” el_class=”descripcion”][vc_column][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_left”][vc_column_inner width=”1\/4″][vc_empty_space height=”50px” el_class=”adaptable”][vc_empty_space height=”2px” el_class=”borde-rosa” css=”.vc_custom_1656501224699{background-color: #e14a86 !important;}”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text el_class=”pretitulo”]LinkedIn Ads<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_empty_space height=”50px” el_class=”nomobile”][vc_empty_space height=”2px” el_class=”borde-gris”][vc_empty_space height=”50px” el_class=”adaptable”][vc_column_text]<\/p>\n

    Recolza als teus venedors amb la Publicitat a LinkedIn<\/h2>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” transition_delay=”500″][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_empty_space height=”30px”][vc_column_text]Les publicacions que fas a la teva p\u00e1gina d\u2019empresa de LinkedIn tenen poca repercusi\u00f3 org\u00e0nica i la tema empresa necesita ser m\u00e9s visible per a que la reputaci\u00f3 ajudi als venedors a tancar m\u00e9s clients.<\/p>\n

    LinkedIn Ads \u00e9s la plataforma de publicitat ideal pels negocis B2B i B4B<\/strong> perque \u00e9s el lloc\u00a0 on els decisors de les empreses est\u00e0n receptius per parlar de negocis.<\/p>\n

    A d\u2019altres xarxes socials el cost per clic, CPC, es m\u00e9s baix, per\u00f2 de pitjor qualitat per aquest model comercial.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_class=”texto-rosa”]> Fem que el teu pressupost en publicitat sigui rentable <<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”adaptable”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_id=”presupuesto”][vc_column][vc_empty_space height=”150px” el_class=”adaptable”][vc_column_text el_class=”animado”]<\/p>\n

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    Crea un equip comercial d\u2019alt rendiment per treballar amb LinkedIn!<\/h2>\n<\/div>\n

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    Amb el Social Selling elimines la porta freda i tanques visites de qualitat amb els teus clients potencials.<\/p>\n

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